Scaling your photo booth program is a great way to get more value out of each activation and multiply the results.

In this post, we’ll explain why expanding your photo booth program is a good idea and how to do it.

Why scale your photo booth program?

Photo booths are a compelling marketing tool. They’re fun, engaging, and they make it easy for people to create and share branded photos. But it’s not just about the fun.

The real value of a photo booth comes from the social sharing that happens afterward. A shared photo is a brand impression and endorsement all in one. The more photos shared, the more impressions and endorsements you get.

For example, if you have a photo booth at an event with 100 attendees, you might get 20 photos shared to social media. But if you have photo booths at 10 events, you could get 200 photos shared! Simply by standardizing your photo booth and having it consistently at events, you can multiply the results.

It doesn’t take long for that to start giving you meaningful results in terms of social photo shares.

Scaling your photo booth program is also a great way to add another tool to your field marketing toolkit. It’s easy to set up photo booths at multiple locations and only requires a few minutes of staff time at each activation. Plus, you can set up the entire experience in advance from a single dashboard and follow-up afterward to see how it performed.

How to scale photo booths

Scaling your photo booth program is easier than you might think. Here are some best practices for deploying photo booths at scale for enterprise companies.

1. Centralize management

The key to scaling your photo booth program is to centralize management. You need a way to efficiently manage activations across multiple cities and teams.

With Simple Booth HALO®, you can run photo booths across multiple locations and teams from a single dashboard. You can see the latest photos from each booth, the number of photos taken, and the number of photos shared.

2. Coordinate branding

When you’re running multiple photo booths, it’s important to coordinate your branding. You want to create a consistent experience for your brand.

You can easily manage your branding in the Simple Booth dashboard. Set your logo, background, and overlay to match your brand guidelines. Then, you can share it read-only with your brand ambassador to make sure it can’t be changed at the activation.

3. Adapt your messaging

Each photo booth activation is different. You might have a different hashtag, a different call-to-action, or a different message for your guests at each location.

But that doesn’t mean you have to start from scratch every time.

With Simple Booth, you can save your settings as a template and then easily copy and adapt it for each location. This can save you a ton of time and ensure that you have the right messaging for each activation.

4. Measure your results

Finally, don’t forget to measure your results. How many photos were taken? How many photos were shared? How many impressions and engagements did you receive?

With Simple Booth, you can see how your program is performing across all your activations. You can see how many photos were taken, how many photos were shared, how many impressions and engagements you received. You can even download a CSV of all your photos and captured contact information.

Scaling your photo booth program is a great way to get more value out of each activation and multiply the results. With Simple Booth, it’s easy to run a photo booth at scale and add it to your field marketing toolkit.

The post 4 Tips to Scale Photo Booths for Field Marketing appeared first on Simple Booth.

And while they are definitely places of learning, they’re also a great source of fun and entertainment.

Photo booths are helping to bridge that gap.

Modern, digital photo booth kiosks are transforming the way museums create fun and memorable experiences for visitors, capture attention for new exhibits and events, and even provide a way to measure the impact of those efforts.

Entertain visitors at events

Museums have the potential to be the perfect venue for memorable events that stand out from anything else happening in a city. The photo booth is the perfect entertainment addition for any event.

For example, the California Academy of Sciences has used a photo booth during their wildly popular NightLife events for adults. The guests love it and share their pictures on social media.

Attract attention for new exhibits

One of the biggest challenges for museums is marketing new exhibits. Social media is a perfect channel to achieve that goal. People love to share cool photos and videos of themselves, especially when they are in a unique venue with thought-provoking art or artifacts.

A photo booth is the perfect way for museums to connect with social media influencers and capture photos to share with a hashtag. The digital photos can be instantly displayed in a branded photo gallery that can be embedded on the museum’s website, or displayed on a large screen in the exhibit itself.

Just see how much fun guests had at Blanton Museum of Art for the Art World Preview.

The photo gallery can be a long-lasting piece of content that contributes to the online marketing of the exhibit, even long after it’s over. Here’s how the National Museum of African American History and Culture used a photo booth to get social media traction for an exhibit:

Grow your mailing list

The data capture capabilities of modern photo booth platforms can help your museum grow its email list. Additional analytics include impression stats, number of participants, social shares, and even demographics on who came to your event and took pictures.

This makes it easy to show the value of using a photo booth to engage customers at your next event.

Measure social media reach

Not only can you measure the number of people reached with photos, but in many cases, you can even find out who they are. For example, if you run a hashtag campaign on Instagram you can search to see all the people who posted with the hashtag. This is a great way to find new social media influencers to work with in the future.

Capture your audience

A modern photo booth also provides a natural opportunity to connect with your audience after the event. When guests share their photo, it should include a hashtag or mention of your museum. This gives you the opportunity to publicly join the conversation on social media.

It’s a simple and effective way to create a personal connection with your audience and grow your online community.

At the end of the day, it’s all about how you can take the photo marketing experience and extend the value of it online.

Digital photo booths are helping museums to break new ground in delivering impactful experiences for visitors. If you’re interested in trying a photo booth for your museum, try Simple Booth!

The post How Photo Booths Are Shaping the Future of Museum Marketing appeared first on Simple Booth.

Maybe your escape room attendance has been stagnant or you’re looking to fill quieter timeslots at your haunted house. Maybe your entertainment venue is seasonal and you want to make the most out of a shorter opening period.

Whatever the case, entertainment venue marketing is key to driving new customers through your doors. We’ll show you how to do it with photo booths.

The Marketing Landscape

Many traditional advertising channels aren’t viable for entertainment venues. Not only are paid ads on Google or Facebook expensive enough to demolish any profits, digital ads are increasingly ignored by today’s consumers.

Social media

If you’re posting aimlessly on social media and not reaching your audience, you could be wasting your time.

For a long time, social media was a largely free and effective way to get the word out about your business and engage with customers. In recent years, social media companies have heavily throttled what you can reach for free.

They want you to pay for exposure, and the price to play is increasing rapidly. Facebook organic reach for top brands is at an all-time low with less than 0.07% of a page’s fans engaging with the average organic post! And it doesn’t look like it’s going to get better anytime soon.

The days of free social media marketing for businesses are mostly over. If you have a big budget and are willing to spend hundreds of dollars per post to reach people, it might be a viable channel.

But if you’re an entertainment venue trying to get the word out on social media, we recommend a new approach to your marketing strategy that will bring in new customers and enable you to connect with them after their visit.

A better marketing strategy

When it comes to effective and profitable marketing strategies, word-of-mouth is the holy grail. It holds the potential for unparalleled profitability but is also the most challenging to pull off.

To fuel word-of-mouth, start by offering exceptional experiences that naturally compel your customers to talk about your business, especially with their online connections. A simple request to sign up for a newsletter rarely does the trick.

But if you offer them a fun, interactive, and genuine experience in your entertainment venue, it’s a different story.

That’s where a digital photo booth comes in.

How to use a photo booth

When your customers use a photo booth to capture a moment, you have the perfect opportunity to engage with them and ask for their information. Plus, the photo booth gives them a reason to want to share their contact information.

Think about it—people love to post about their experiences in your entertainment venue, like when they solve a difficult puzzle in the escape room, get an adrenaline rush in a haunted house, or throw a bullseye at the axe-throwing arena.

A photo booth allows your customers to share the fun with their friends and capture exactly what they’re doing at your venue.

Word-of-mouth marketing

With user-generated content from your photo booth, you’re getting word-of-mouth marketing at its finest. Customers are doing the work for you, and their friends are seeing it in their feed.

You’ve got a powerful social proof of other people having fun, sharing it and expressing how much they enjoyed your venue. This creates a loop where even more people want to come and experience it too—which leads to more customers and even more user-generated content.

In fact, a Nielsen study found that 92% of consumers trust earned media, like recommendations from friends and family, more than any other form of marketing.

Branded photos

When you use Simple Booth to run a photo booth, customers will be sharing with your hashtag, allow you to repost to your business’s social media account, tag the user, and fill your feed with exciting and relevant content.

This is a powerful way to increase your social media reach without having to pay for ads.

Example Facebook post caption:

“Congratulations to [User] for earning the high score at our escape room! They used our photo booth to capture the memory. We love it when you tag us so we can see photos from your great experiences. Comment below if you’ve played our escape rooms before!”

This kind of content creates a personal connection, taps into the user’s FOMO, and often leads to more customers commenting to say they’ve played before, which builds trust with the page visitors that you’re a top quality establishment.

You can feature your customers and create a fun, engaging social media presence without having to rely on organic social media reach or paying for ads.

Highly shareable

Plus, when you integrate your photo booth with Simple Booth HALO® App, the customer immediately gets the option to email or text themselves their photo. The instant gratification is a hit that helps participants to share right away.

Every photo and video can also be branded to your business and prominently include your logo.

As a result, your branded photo gets shared around and stays on your customers’ camera roll for them to find again later. We call this “digital word-of-mouth marketing.”

Learn more about how you can increase your social media reach with a photo booth.

Follow-up

The contact information you capture from customers when you use Simple Booth helps you get feedback and can be used for follow-up, like contacting them to offer a promotion and encourage them to return for another visit or for a seasonal promotion.

You can also use it to request a Google review, which can help your business rank higher in local search results and attract more new customers.

Did you know that 76% of consumers read reviews for local businesses?

If you use Simple Booth for your photo booth, it will be a memorable interaction that customers look forward to and remember.

More efficient marketing

A photo booth is a fun and exciting way to capture your customers’ attention while they’re having a great time at your venue. You don’t have to rely so heavily on social media and digital ads for your marketing success.

The photo booth is a memorable moment and you’ll capture more contact information than you would with a boring old paper sign up sheet or mediocre, lackluster tablet survey.

It keeps things fun and interactive while you gather valuable information to build your business. It’s the best of both worlds.

The post How to Use a Photo Booth for Entertainment Venue Marketing appeared first on Simple Booth.

Unfortunately, many of the digital marketing channels escape rooms rely on can be difficult to master or expensive to maintain. Paid advertising and maintaining a social media account, for example, are both time-consuming and expensive.

Photo booths can help you solve these problems and make your escape room business more profitable.

Social media marketing

One of the most important ways a photo booth can improve your escape room business is through social media marketing. After customers finish their escape, they can head to the photo booth to take photos, GIFs, or boomerangs. They can then share their content on their favorite social media platform with your hashtag attached.

Social media is a great way to get word-of-mouth marketing and social proof for your business. User-generated content is especially effective because it has instant credibility from the person sharing it.

If you set up your photo booth correctly, the photos will be branded so everyone who sees the post will know where it came from. This will lead to more traffic and bookings for your escape room business.

Collecting customer data

When someone uses your photo booth, you have the opportunity to collect their email address or phone number. After the event, you can follow up with them for all kinds of uses:

• Get feedback on their experience
• Offer a promotion for a return visit
• Request a Google review to build your online reputation

Create a fun experience

Photo booths are a lot of fun and that’s what escape rooms are all about. Guests will love the opportunity to engage with a photo booth and take home a memorable, digital keepsake from their visit to your escape room.

How to set up a photo booth for your escape room

Simple Booth is a great solution for all of these benefits and more. Simple Booth provides an all-in-one photo booth software and hardware solution that can be easily set up and run by your staff or customers.

The Simple Booth HALO® app for iPad allows you to create a branded experience where guests can take photos, GIFs, video clips, or other types of content. After they take the photo, they can share it on social media or leave their email address or phone number.

You can use the Simple Booth dashboard to manage your photo booth and view analytics on your traffic and leads.

Simple Booth has a number of different plans and packages to choose from, so you can select the one that is right for your escape room.

The post How Escape Rooms Benefit from a Photo Booth appeared first on Simple Booth.

Photo booths are an awesome way to get the word out about your events to the community.

What is a photo booth?

Photo booths aren’t just cramped boxes where you squish inside with your friends and take goofy pictures. Today, a modern photo booth is more like a selfie station. They’re accessible, high-tech, and easy to use.

For example, Simple Booth is a modern photo booth that makes it easy to get your photo straight to your phone and share on social media. The Simple Booth HALO app allows you to add branding elements, offer unique digital filters, and customize the user experience.

It’s an intuitive app for iPad that makes it possible to have your own selfie station that you can use at any event.

Here are three ways that photo booths can help libraries promote events:

1. Capture memories and create buzz

Photo booths are an interactive way to entertain your visitors and make the event more memorable. While it’s not the central focus of the event, it’s a fun activity that everyone can enjoy.

When you make it easy for guests to share their experiences, they’re much more likely to post to social media and help spread the word about your event. The guests have fun doing it, making it a win-win.

2. Promote your library on social media

Libraries host a lot of events that are great for social media promotion. Whether it’s a book-signing, art exhibit, lecture, or movie night, there are always interesting things happening. A photo booth can be a seamless way to get traction on social media.

Simple Booth makes it easy for participants to share their photos on social media and include your unique event #hashtag in their posts. This makes it easy to get the word out about your events and increase the interest in attendance for next time.

You can also see who shared with your hashtag and repost it on your social account, making your next social post a complete breeze.

3. Capture data for follow-up

A photo booth can help you capture valuable contact information from people who attend your event. When participants are deciding how to receive their photo or video, you can ask them if they want to opt-in to your email marketing list. They can get their photo to their email and join your list at the same time!

You’ll be surprised by how many people are happy to leave their contact information when they are excited to share a great photo. Simple Booth actually has an opt-in rate near 90% at most events. This can be especially valuable for library events if you want to follow-up with people to let them know about future events.

Ready to try a photo booth for events at your library? Sign up for Simple Booth today to get started.

The post How Libraries Can Use Photo Booths to Promote Events and Engage Visitors appeared first on Simple Booth.

As customers spend more time in your venue, they’re more likely to purchase drinks and also more likely to return in the future. A photo booth can provide an engaging activity that gives customers a reason to stay longer and return the next time they’re looking for a fun night out.

Here’s how the right photo booth can help boost your business:

1. Provide a fun activity

Photo booths make it easy for customers to capture fun, shareable moments. Modern photo booths, or selfie stations, will allow guests the ability to capture both GIFs, still photos, layouts and even video clips. This interactive element provides a unique opportunity to get to know each other while capturing fun, entertaining content.

Photo booths can also boost revenue by attracting new customers to your venue. Today’s selfie-loving culture means people are on the lookout for new and exciting places to take pictures and share them online. If you have a photo booth, they’ll be flooding in for the next perfect selfie, and your venue will quickly become their new hot spot for a fun night out.

2. Branding and social sharing

With Simple Booth HALO® your photo booth experience can be completely customized to match your venue’s branding, whether it includes a logo, custom graphics, or a specialized theme. This gives your customers a memorable experience that is unique to your venue.

As they’re having fun taking photos, drinking and dancing, they’re also engaging with your brand. When they share the photos on social media, they’re giving your club free word-of-mouth marketing for everyone they’re connected to on social media.

There’s no question that people make decisions based on what they see their friends doing and whether it looks fun or not. When we see someone having a great time somewhere, we’re more likely to want to go there too. That’s why user-generated content and social proof are such powerful marketing tools.

In this way, a photo booth can quickly pay for itself just in the marketing benefits alone.

3. Capture data

There’s more potential to capture data than you may think. 

HALO can capture the participant’s email, phone number or birthday at they same time they enter their details to request a digital copy of the image. You can use this information to send them promotions, special discounts, and why not ask for a Google review while you’re at it? 

This opens up the possibility to bring customers back sooner or gain new customers from positive reviews.

It’s a win-win for everyone.

4. Instagram engagement

By incorporating a hashtag from your night club in your digital photo booth, you will increase the likelihood that photo booth users will follow through and post their photo to Instagram and tag it.

If you’re already using Instagram to build your brand — you have a lot to gain from Instagram engagement. Getting users to share their photos on a regular basis can help spread the word about what’s happening at your venue, attract influencers, and gain followers.

You can even get creative by running monthly or weekly Instagram contests where people who share their photo have a chance to win free drinks or access to an exclusive event.

To get even more value out of your photo booth, you can ask people to include your branded hashtag in their caption. This will allow you to see every photo from your venue and make sure you’re engaging with users.

The top photo booth for night clubs

Simple Booth HALO® is the leading photo booth for nightclubs around the world and provides a unique method for capturing photo booth images you can’t get anywhere else, including GIFs, still images, layouts, and modern video clips. These can all be received by text message, email or QR scan.

Learn why Citizen Bar chose Simple Booth HALO:

The whole process is simple and easy for clubgoers to have a blast.

Purchase a photo booth

Photo booths are not only an awesome way to entertain your guests, but they’re also a shrewd business investment. Private events are another solid revenue stream for night clubs, and renting an in-house photo booth is a great way to increase profits from these types of events.

Purchase a HALO® for your night club or bar to capture amazing moments and grow your business.

The post Why Every Nightclub Needs a Photo Booth appeared first on Simple Booth.

Mini golf courses are a fantastic form of entertainment. They attract families, couples, teenagers, and even corporate events. But like any business, they need a way to market themselves to make it profitable.

Maybe you’ve tried running paid ads, posting to social media, or asking for reviews. It can be frustrating to spend money on ads and get little to no return. Or to post content on social media, only to get a handful of likes and comments.

Many businesses can find themselves stuck in a cycle of spending money on ads, with little to show for it, or feeling hopeless about ever growing their social media following.

But there’s a better way to market your mini golf course.

The best way to market mini golf

With a photo booth at your mini golf course, customers will take photos during or after their fun experience, like after the last mini-golf hole. These photos will be shared on social media, leading to organic word-of-mouth marketing and social proof for your business through user-generated content.

The photos are branded, making it fun and shareable. That means the next time someone sees your brand name on a search engine, social feed, or ad, they’ll have a positive association with your business. And that means more sales!

You can also capture their email address or phone number and follow-up after the event, to get feedback, offer a promotion for a return visit, or request a Google review.

Finally, photo booths are a lot of fun and that’s what mini gold rooms are all about.

Choosing the right photo booth

Mini golf is all about delivering fun and memorable moments. Guess what? So are we. That’s why Simple Booth is the natural next step to elevate your guest experience to a hole-in-one.

With Simple Booth, customization comes standard. Your brand shines through, effortlessly merging with the playful and unique atmosphere of your course. It’s not just about a snapshot; it’s about crafting a keepsake your guests will cherish and share.

Sharing? We’ve made it as easy as a tap. Your customers will love how simple it is to share their high-quality, fun-filled photos on social media, turning every share into a shoutout for your mini golf course.

Oh, and about those invaluable customer insights, Simple Booth captures the data seamlessly. You can use this to connect, offer specials, and keep the fun going long after the last putt drops.

Here’s how it works:

Simple Booth isn’t just a photo booth; it’s an enhancement to your already fabulous mini golf experience. Let’s create shareable moments together that keep the good times rolling and the customers returning.

Ready to add that extra flair to your mini golf business? Choose Simple Booth. Because your course deserves the best.

The post Why Mini Golf Photo Booths Are a Stroke of Marketing Genius appeared first on Simple Booth.

Photo booths are an awesome marketing tool for coffee shops for several reasons. In this post, we’ll explain why and how you can use a photo booth to bring in more business.

What is a photo booth?

Before we dive into the reasons why coffee shops need a photo booth, let’s make sure we’re on the same page about what a photo booth actually is.

When most people think of a photo booth, they think of the traditional kind you find at a carnival or a wedding. You know, the ones where you sit on a stool, pull a curtain closed, and take a series of photos with your friends.

While traditional photo booths are still a lot of fun, modern photo booths are quite different.

Modern photo booths are portable, digital, and can be used anywhere. Simple Booth HALO® is our solution that can even be mounted on a wall for a minimal retail footprint.

It allows customers to choose their layout and take photos, GIFs, layouts, or Rebound videos (like boomerangs) that you can get instantly to your phone.

With a modern photo booth like HALO, you can easily get these photos and videos by text, email, or QR scan — then intuitively share them to social media.

Now, let’s talk about the benefits for coffee shops.

1. Social sharing

The most clear reason coffee shops need a photo booth is the social sharing factor.

It’s very hard to persuade customers to take a picture and share with signage alone, but when you provide a fun experience that’s ready to go, it becomes something entirely different. After customers take photos at your photo booth, they’ll be excited to share their photos with their friends.

They’ll be promoting your coffee shop and having fun while doing it!

2. Customer entertainment

Photo booths are a great way to entertain your customers, give them a reason to stick around, or even stop by for a selfie.

Your customers can use your photo booth to commemorate a coffee date with friends, show off their specialty drink, or just have fun being silly. They’ll love sharing the photos with their followers on Instagram, Facebook, and Snapchat!

The photos your customers take at your photo booth will be a lasting memory of their experience at your coffee shop. They’ll remember how much fun they had and want to come back for more.

3. Branding

All the pictures and videos can be easily branded with your logo and creative overlay, so you’ll earn branded impressions for everyone who views the photos online. But you can go beyond that and include branded ads in your photo gallery to drive more traffic to your website and store.

HALO includes numerous branding opportunities to make sure your business is front and center. When customers share their photo to social media, their friends will see it and may be inspired to check out your coffee shop themselves.

4. Social proof

The more photos you have of people having a great time at your coffee shop, the more social proof you have that your coffee shop is the place to be.

Social proof is a powerful marketing tool. It makes people feel like they’re missing out if they don’t check out your coffee shop for themselves.

5. Data capture

HALO can capture email addresses or phone numbers with a 90% opt-in rate. That means you can find out who your most loyal customers are and stay in contact with them after they leave the store. Then, bring them back sooner with a special offer, interesting tidbit, or request a review on Google or Yelp.

The best part? Your contact list will keep growing on it’s own while people are just having fun snapping selfies.

Get a photo booth

If you’re ready to get a photo booth for your coffee shop, we have a plan designed just for you. The sooner you have a photo booth, the sooner you can put your social media marketing on autopilot!

Order yours today and see everything that HALO® can do for you.

The post 5 Reasons Coffee Shops Need a Photo Booth appeared first on Simple Booth.

Perhaps you’ve even looked into it and found that professional video crews are too expensive. Their large lights, camera equipment, and the team to run it can be very intimidating to participants. And finally, they can’t edit fast enough to deliver the high-quality video in a bite-size, shareable format that participants would share on social media.

Fortunately, there is a better way.

Video photo booths are the go-to-solution for marketers that need to create compelling user-generated content at scale for social media. They allow you to capture instant, share-worthy video clips at any business event, wedding, or party in a practical way.

4 Reasons Why You Need a Video Photo Booth at Your Events

1. Videos Rank Better

Videos are the top content on social media platforms right now because they engage people for longer than other types of content. People love to watch videos on their phone to pass the time, whether it’s on TikTok, Instagram Reels, YouTube, or Facebook Stories.

As a result, social media algorithms are much more likely to promote your videos, giving you a better opportunity to market your brand or advocate for a cause.

2. They Activate Your Superfans

Your superfans are the customers that adore your brand the most—but they won’t necessarily shout it from the rooftop every day. They need to be prompted and encouraged.

A video photo booth gives them the opportunity to have fun and also share what they love about your products or services. They can do this safely through the guidance of your creative concept, which could be talking to the camera after a question prompt, or simply participating in a fun activity, like strutting their best dances moves.

3. Video Photo Booths Scale Easily

Video photo booths allow you to set up multiple video capture stations at your event so more people can participate. They provide a standardized experience you can even set up in different cities or regions.

4. They Are Friendly and Approachable

People tend to freeze up when they are put on the spot in front of a big camera and studio lights. Video photo booths feel less intimidating because they have a touchscreen that puts you in control. Participants can tap to start, preview their video, and retake it if they don’t like it.

Why Simple Booth HALO® is the Best Choice

Simple Booth HALO® is our premiere video photo booth solution. It provides the software and hardware for seamless video capture and sharing at any event or business. HALO is your camera, studio, and editing machine in one!

Our cutting-edge video tools allow you to capture easy-to-share, high-definition video clips from 15 to 90 seconds in length.

Whether your next activation will have participants show off their best TikTok dance moves or tell a heartfelt story about your brand, Simple Booth has you covered.

1. Great Lighting with a Steady Frame

Simple Booth HALO® is your camera, tripod, and light in one. Your guests will be gorgeously illuminated by its soft, glowing ring light. People love to share their video content when they look great!

2. Lots of Options to Customize Your Video Clips

The HALO video booth software allows you to customize your settings in advance from a web dashboard. Choose from options like a branded overlay image, creative filters, and crop mode to capture widescreen, square, or portrait videos. Customize your hashtag and sharing options. Every video will come out consistent and on-brand.

Participants can record a video, preview or trim it, and then either retake or share. All the videos aggregate into a branded online gallery.

Bonus: You can even use a green screen to replace the background!

3. Practically Runs by Itself

The HALO photo booth adapts to any environment: corporate events, conferences, festivals, and more. You can set it up anywhere—even in an automobile.

It can scale up to larger events easier, rolled out in multiple locations, and doesn’t need constant attention to run smoothly. Every screen is intuitive with clear buttons and labels. Participants can even operate it on their own and go through the flow without assistance. One you upload your custom branding, hashtag, and settings, your video booth practically runs itself.

4. Affordable to Deploy

HALO is a simple one-time purchase and subscription to use it anytime you want. You’ll know exactly how much your next video shoot is going to cost—and will likely save money right out of the gate.

5. Analytics and Marketing Tools Built-in

One of the greatest benefits of the HALO video booth is that it has all the marketing tools you need. You can track your social shares, collect leads or customer data, and promote your business on social media. We offer a complete dashboard of analytics to see exactly how your event performed.

Here is an example of an analytics report for a real event:

After participants capture and approve their video, HALO turns into a sharing station that delivers the video to the participants’ phones for easy access and immediate sharing on social media.

Businesses love the data capture feature to collect useful fields from participants like name, email, and more.

Simple Booth® Makes it Easy

Simple Booth HALO is the all-in-one video photo booth you’ve been waiting for.

So what are you waiting for? Contact us today to get started on your next successful video campaign!

The post Video Photo Booth for Social Sharing appeared first on Simple Booth.

They may forget what you said, but they will never forget how you made them feel.

Carl W. Buehner

Surprising and delighting consumers in the context of your brand can make them more likely to recognize it in the future, become more loyal customers, and take specific action.

Why is it important?

Experiential marketing has many advantages that traditional advertising can’t compete with. It’s a win for both brands and consumers alike, here’s why:

1. It’s refreshing

Consumers are fatigued with traditional advertising and finding ways to avoid or block it altogether. A 2019 survey that found that 40 percent of the U.S. internet users surveyed use ad blockers on their laptops, and 47 percent said they’d “prefer to block all ads completely” on mobile devices.

Experiential marketing provides a much-needed alternative approach. It gives consumers what they want while allowing brands to make a lasting impression that strengthens customer loyalty and brand recognition.

A Cornell University study revealed this intriguing information in the Journal of Consumer Psychology in 2014. According to lead researcher Dr. Thomas Gilovich, experiences bring more enduring happiness partly because they enhance long-lasting social connectedness.

We feel more compelled to talk about our experiences and we get more out of doing so. Talking about experiences, furthermore, tends to be more socially rewarding as well.

Dr. Thomas Gilovich in Journal of Consumer Psychology

According to a 2018 EventTrack survey, 91 percent of consumers say they have more positive feelings about a brand after attending a live event or experience. It also found that 85 percent of consumers are more likely to purchase a product or service after a live event.

2. It’s viral

The resulting word-of-mouth from experiential marketing isn’t guaranteed, but it can be massive. You don’t have to participate directly for experiential marketing for it to make a lasting impression.

For example, do you remember the Ice Bucket Challenge? It was an experiential marketing stunt that reached millions of people, from your average Joe to former President Obama. People who accepted the challenge dumped a bucket of ice-cold water themselves (or someone did it for them) on video in order to bring attention to the disease Amyotrophic Lateral Sclerosis (ALS). Over 2.4 million videos of the challenge circulated Facebook, leading to hundreds of millions of videos, and over $220 million in funds raised.

3. It turns customers into promoters

Experiential marketing drives word-of-mouth marketing and content generation. You may have many great customers who, when equipped with a compelling story to share, will happily promote your brand to all their friends, colleagues, and social media followers. According to a 2016 EventTrack report, 98% of consumers create digital and social content at events and experiences… and 100% go on to share these experiences.

Given that 92% of consumers trust user-generated content more than traditional advertising, marketers can’t afford to ignore opportunities that generate organic, shareable content.

4. It can be a data gold-mine

Experiential marketing is a powerful way to collect first-party data from your audience, which is becoming more important for advertisers as privacy laws tighten and cookies get blocked. Consumers are more inclined to provide their contact information in the context of an experience, when they feel they are getting something valuable in return.

Types of Experiential Marketing

Experiential marketing comes in in many sizes, shapes, and formats. That’s great because it can be applied to almost every business and budget. On the downside, so many choices can be overwhelming at first. To help you decide the right experiential approach for your brand, we’re going to take a look at 7 of the most common types of experiential marketing.

1. Event Marketing

People often use the terms “event marketing” and “experiential marketing” interchangeably, but there are subtle differences. Experiential marketing is frequently conducted through events—but not all event marketing activities are experiential.

Event marketing can involve sponsoring events, displaying signage, distributing SWAG, running an exhibit at a trade show, or otherwise presenting at events. None of these things inherently create a memorable experience for participants, but they can often be elevated to do so, especially when it comes to exhibits.

To make an event experiential, follow our five keys to planning a successful brand activation.

Experiential Spotlight

Honda provided an example of experiential event marketing at the 2013 Los Angeles Auto Show. Rather than simply put their vehicles on display, they created a digital scavenger hunt that awarded guests Honda SWAG as they participated.

They also built a “Dream Machine” cannon would take selfies of participants with Honda products, representing their dreams, and shoot it onto a 100-foot digital wall in the showroom with the slogan “Your dreams are our dreams.” Honda reported a 50 percent increase in dwell time and a 40 percent increase in dealership contacts over the year prior.

2. Pop-Up Activations

The concept of a pop-up shop began to gain worldwide traction in 2004 when the Japanese brand Comme des Garçons surprised consumers in Berlin with a temporary store. Since then, the idea has spread like wildfire with many different brands staging pop-ups—everywhere from airports, to farmers’ markets, to inside other stores.

Pop-ups generate buzz because they are only available for a limited time. Brands can test new products on a small scale, or attract the attention of a new demographic by springing up in a different location. Thanks to its temporary nature, the overhead cost is minimal, and there’s no long-term commitment, reducing risk.

Because pop-ups are becoming more commonplace, doubling down with a more unique and immersive component can help you get you noticed.

Experiential Spotlight

The e-commerce brand Bark & Co, a retailer of dog-related products, dazzled New Yorkers with their 2016 pop-up experience called BarkShop Live. The brand popped up in Manhattan for one week, inviting dogs (and their humans) to try out their dog toys in person.

The brand elevated the experience by fitting participating dogs with RFID-enabled vests that tracked the toys each dog played with most. Dog owners were given proof of exactly which toys their dogs loved—how could they say no to purchasing them at that point?

3. Stunt Marketing

Watching a stunt unfold can be quite the experience. Stunt marketing involves staging a bold or newsworthy activation in public. From April Fool’s Day product launches to trolling competitors with ads, it’s a classic way for brands to grab quick media attention. There is always the risk of a flop, but the upside can be sky-high.

4. Guerrilla Marketing

Brands use guerrilla marketing to reach the consumer through unconventional, unexpected, and often low-cost means.

Common forms of guerrilla marketing include brand ambassadors on the ground, art installations, flyers or posters, and street art, such as chalk drawings, paintings, and stencils of logos or mascots.

This isn’t a form just for smaller brands. McDonald’s famously turned a crosswalk’s yellow stripes into a container of fries. The Casino of Venice in Italy painted a baggage claim conveyor belt to resemble a giant roulette wheel. According to reports, visits to the casino increased by 60 percent after this installation.

5. Photo Marketing

Our brains are hardwired to comprehend images quicker than text. According to a study by the Massachusetts Institute of Technology, it takes a mere 13 milliseconds to process an image, and 100 milliseconds to grasp its meaning. People process visuals a mind-blowing 600,000 times faster than text.

Instagram alone has over 450 million photos with the hashtag #selfie. If people love to take selfies, that means it’s an opportunity for businesses to be part of the user-generated content in ways like:

• Signage with your hashtag to help tag posts
• Selfie walls with bright colors and catchy slogans
• Lighting that makes for better photos
• Making group pictures more convenient with a touch-screen selfie station
• Apply branding to the photos (such as a logo or photo overlay)

But taking pictures is not just about the social shares. It’s about the experience, too. Selfie stations and photo booths provide an excuse to let loose and be goofy—especially when prompted with multiple poses or with technology that can capture unique media like GIFs or looped video.

6. Digital Experiences

Brands can create memorable experiences by associating themselves with new technology and helping consumers try it for perhaps the first time. Two popular examples of this are virtual reality and augmented reality.

Virtual Reality

Virtual Reality uses headsets to simulate a 360-degree view that completely immerses the user in a digital world. Countless brands are using VR to bring consumers into the heart of their brand and give

AUGMENTED REALITY

In contrast, augmented reality (AR) is software that superimposes a computer-generated image on the user’s view of the real world, resulting in a composite view.

Pokémon Go, is a classic example of an augmented reality where players could catch virtual Pokémon characters that were hidden in real locations. The app was downloaded over 650 million times and generated over a billion dollars in revenue.

Brands who harness the potential of AR for a marketing experience can leave a lasting impression on consumers.

7. Experiential Installations

Installations allow for multi-sensory experiences that can be interactive, artful, and highly effective in engaging consumers. They can draw a crowd of onlookers or be exclusive and require reservations.

Oftentimes, they can be packed up and moved to different cities so that they can be promoted as “limited time” and also draw a larger audience throughout the whole campaign.

Experiential Spotlight

Coors Light brought their “The World’s Most Refreshing Beer” slogan to life when they created the Ice Cave Rave. Dance music, arctic coats to keep party-goers warm, a bar made of ice, and plenty of Coors Light kept the vibe flowing. A Simple Booth HALO® selfie station installed in the space allowed participants to capture it all on camera and share it instantly. The Ice Cave appeared in various cities throughout the UK in 2016 and was so popular Coors did a reprisal tour the following year.

Experiential installations should be set up in areas with high foot traffic. Don’t forget to add a branded hashtag for the installation so that when people take pictures (as they will), they’ll have a good reason to share these photos on social media, and you can keep track of them.

Conclusion

We hope that you’ve gained fresh insights into what experiential marketing is, why it’s important, and that your mind is now churning with exciting new experience ideas to thrill your customers and differentiate your brand.

Read On: 17 of the Best Experiential Marketing Examples

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