Escape rooms are an incredibly fun way to spend an evening with friends or coworkers. But escape rooms are also businesses that need effective marketing strategies to make them profitable.
Unfortunately, many of the digital marketing channels escape rooms rely on can be difficult to master or expensive to maintain. Paid advertising and maintaining a social media account, for example, are both time-consuming and expensive.
Photo booths can help you solve these problems and make your escape room business more profitable.
Social media marketing
One of the most important ways a photo booth can improve your escape room business is through social media marketing. After customers finish their escape, they can head to the photo booth to take photos, GIFs, or boomerangs. They can then share their content on their favorite social media platform with your hashtag attached.
Social media is a great way to get word-of-mouth marketing and social proof for your business. User-generated content is especially effective because it has instant credibility from the person sharing it.
If you set up your photo booth correctly, the photos will be branded so everyone who sees the post will know where it came from. This will lead to more traffic and bookings for your escape room business.
Collecting customer data
When someone uses your photo booth, you have the opportunity to collect their email address or phone number. After the event, you can follow up with them for all kinds of uses:
- Get feedback on their experience
- Offer a promotion for a return visit
- Request a Google review to build your online reputation
Create a fun experience
Photo booths are a lot of fun and that’s what escape rooms are all about. Guests will love the opportunity to engage with a photo booth and take home a memorable, digital keepsake from their visit to your escape room.
How to set up a photo booth for your escape room
Simple Booth is a great solution for all of these benefits and more. Simple Booth provides an all-in-one photo booth software and hardware solution that can be easily set up and run by your staff or customers.
The Simple Booth HALO® app for iPad allows you to create a branded experience where guests can take photos, GIFs, video clips, or other types of content. After they take the photo, they can share it on social media or leave their email address or phone number.
You can use the Simple Booth dashboard to manage your photo booth and view analytics on your traffic and leads.
Simple Booth has a number of different plans and packages to choose from, so you can select the one that is right for your escape room.
Ready to get Simple Booth for your escape room and capture the experience for social media?