People crave experiences that stick. Whether it’s a sold‑out concert, a high-profile sporting event, or a pop‑up that nails the vibe, it’s all about creating moments worth remembering.
Some agencies get that instinctively—shaping trends and bringing brands to life in ways that stop audiences in their tracks.
One of those agencies is Nashville-based G7 Entertainment Marketing (G7), a full-service experiential agency specializing in brand activations, product launches, lifestyle events, concerts and festivals, mobile tours, and more.
G7 is known for crafting bold, high-impact experiences across a range of industries, from iconic beverage brands like Mike’s Hard Lemonade and household names like Pringles to top-tier entertainment, tech, and lifestyle clients.
For nearly a decade, G7 has trusted Simple Booth HALO®—a customizable photo booth platform with an intuitive user experience, studio-quality lighting, and an array of creative effects—to help turn real-world experiences into branded, shareable content.
The Power of Entertainment Marketing
Across G7’s activations, HALO has powered 136,000+ fan interactions, resulting in 50,000+ photos and 235,000+ views—extending the moment well beyond the live event.
“We harness the power of the fan,” said Britton Campbell, Senior Producer on G7’s Mobile Ops & Logistics team. “Why entertainment? Because that’s what we’re passionate about. Music, sports, things like this.”
The team at G7 brings the full package: creative direction, fabrication, production, and logistics. Whether they’re building out a stage at a ski resort or taking over the stage at a music festival, the end result is immersive and on-brand.
“We harness the power of the fan. Why entertainment? Because that’s what we’re passionate about. Music, sports, things like this.”
– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics
“We actually produce concerts for a couple of our clients, like Jackson Hole Mountain Resort,” Britton shared. “We do their annual Rendezvous Mountain Fest at the end of ski season—a two-day music festival. And we’re expanding that ‘mountain lifestyle’ focus to other resorts and towns across the country.”
And when they build an experience, consumers want in. Across all HALO activations, G7 has driven more than 38,000 share button clicks and over 60,000 referred views from social. Proof that audiences are more than happy to engage with (and share) a worthwhile moment.
Road-Ready & Easy to Deploy
G7’s first HALO activation was back in 2015, during a national tour for a major alcohol brand. They needed something lightweight, reliable, and flexible that could keep up with a moving campaign and still deliver content people would want to post.
“I think we first used it on our Fireball tour,” Britton recalled. “And we’ve been using it ever since. It’s such an easy system to pack up, carry around, deploy, and change settings. It’s not fussy, which I love.”
“It’s such an easy system to pack up, carry around, deploy, and change settings. It’s not fussy, which I love.”
– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics
From custom start screens and photo frames to event messaging and branded galleries, HALO gives G7 complete control over every detail, and makes it easy to deliver branded content at scale for industries where live events happen constantly.
“It can be guided by a brand ambassador or totally self-led,” Britton explained. “And it’s so easy to explain how to use it. That matters when you’ve got teams activating across the country every week.”
When the Moment Just Hits
One reason HALO works so well for G7? Event attendees just get it.
“People see it, and they know what a ring light and an iPad means,” Britton said. “They’re out having fun, they walk up, and they take a photo to remember the day.”
“It’s so easy to explain how to use it. That matters when you’ve got teams activating across the country every week.”
– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics
Sometimes it’s a quick moment. But most times, it’s fully built out with props, custom overlays, and branded backdrops—designed to make people stop, smile, and share.
Here’s what that looks like in action:
Lagunitas Brewing kept things cool and casual on their Hoppy Refresher tour featuring color-drenched designs in the form of custom-printed backdrops and overlays, serving up major ’90s vibes while collecting data in the process.
At the White Claw Shore Club, fans “make their own waves” in front of a branded beach-themed backdrop to capture sun-soaked selfies and looping GIFs with white claws (and other swag) in hand.
Liquid Death brought its over-the-top style to a Metallica concert with a branded backdrop where fans could pop their heads through a cutout to “Murder Your Thirst” or strike a pose in front with the “Murder Man” mascot—complete with a chance to hold the axe.
Mike’s Hard Lemonade brings out a massive lemon bench guests can sit on in front of branded backdrop, and even custom, yellow boots to pose behind—surprising, playful, and on-brand in every way.
And Cayman Jack adds edge with a lifelike alligator head mounted to their branded backdrop. Yep, it looks real, and yep, people line up to take the shot.
On Facebook alone, these activations have earned over 15,000 shares, 19,000 reactions, and 5,000 comments, turning each setup into a mini social campaign.
Engagement That Drives Real Results
G7 has captured over 48,000 uploads using HALO—and along the way, they’ve learned what drives real engagement with photo ops.
“When we’re able to integrate the booth into something bigger, like a sweepstakes or giveaway, it helps push sharing,” Britton explained. “But even when it’s just a fun moment, people will share it on their own.”
For brands investing in live events, shareability is the multiplier.
Offering multiple capture formats helps, too. HALO supports everything from photo strips to looping GIFs and short videos, giving guests more ways to participate and share.
“When we’re able to integrate the booth into something bigger, like a sweepstakes or giveaway, it helps push sharing. But even when it’s just a fun moment, people will share it on their own.”
– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics
And those shared moments drive more than just impressions.
On the backend, G7 has collected over 28,000 leads through HALO, including 6,000+ email addresses and 14,000+ phone numbers—turning casual event-goers into lasting brand connections.
Adaptable & Built to Scale
Every activation is different, and HALO adapts with ease—especially when it comes to data capture.
“We like that we can adjust it depending on what the client wants,” Britton said. “Sometimes it’s just name and email. Other times we’ll collect zip code or phone number. We’ve even used custom disclaimers—like with Liquid Death, where users ‘sell their soul’ to enter a contest.”
Beyond the existing features set, the platform continues to evolve. Recent updates—like AI-powered virtual backgrounds and background blur—help brands and agencies stay ahead of what guests expect.
“All the talk these days is about AI and AR,” Britton added. “The more you can do in that direction, the better. That’s where things are heading.”
“At the end of the day, it’s about enhancing the fan experience on site. If it’s something people are going to share, that’s increasing brand awareness. That’s the value.”
– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics
A Decade in the Books With More to Come
From ski slopes to stadiums, G7 has spent the last decade delivering moments fans want to remember, and can’t wait to share. A key part of that? Flexible, reliable, and fun photo experiences that helps turn real-world interactions into lasting connections.
“At the end of the day, it’s about enhancing the fan experience on site,” Britton said. “If it’s something people are going to share, that’s increasing brand awareness. That’s the value.”
And after all this time, they’re still all in.
“We’re big Simple Booth believers and advocates,” Britton emphasized. “We’ve been using it for over 10 years now. We tell people about it—clients, other agencies—because it works.”
Looking for a plug-and-play way to scale unforgettable branded experiences across every client activation?