Some agencies get that instinctively—shaping trends and bringing brands to life in ways that stop audiences in their tracks.

One of those agencies is Nashville-based G7 Entertainment Marketing (G7), a full-service experiential agency specializing in brand activations, product launches, lifestyle events, concerts and festivals, mobile tours, and more.

G7 is known for crafting bold, high-impact experiences across a range of industries, from iconic beverage brands like Mike’s Hard Lemonade and household names like Pringles to top-tier entertainment, tech, and lifestyle clients.

For nearly a decade, G7 has trusted Simple Booth HALO®—an industry leading photo booth platform with an intuitive user experience, studio-quality lighting, and an array of creative effects—to help turn real-world experiences into branded, shareable content.

The Power of Entertainment Marketing

Across G7’s activations, HALO has powered 136,000+ fan interactions, resulting in 50,000+ photos and 235,000+ views—extending the moment well beyond the live event.

“We harness the power of the fan,” said Britton Campbell, Senior Producer on G7’s Mobile Ops & Logistics team. “Why entertainment? Because that’s what we’re passionate about. Music, sports, things like this.”

The team at G7 brings the full package: creative direction, fabrication, production, and logistics. Whether they’re building out a stage at a ski resort or taking over the stage at a music festival, the end result is immersive and on-brand.

“We harness the power of the fan. Why entertainment? Because that’s what we’re passionate about. Music, sports, things like this.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

“We actually produce concerts for a couple of our clients, like Jackson Hole Mountain Resort,” Britton shared. “We do their annual Rendezvous Mountain Fest at the end of ski season—a two-day music festival. And we’re expanding that ‘mountain lifestyle’ focus to other resorts and towns across the country.”

And when they build an experience, consumers want in. Across all HALO activations, G7 has driven more than 38,000 share button clicks and over 60,000 referred views from social. Proof that audiences are more than happy to engage with (and share) a worthwhile moment.

Road-Ready & Easy to Deploy

G7’s first HALO activation was back in 2015, during a national tour for a major alcohol brand. They needed something lightweight, reliable, and flexible that could keep up with a moving campaign and still deliver content people would want to post.

“I think we first used it on our Fireball tour,” Britton recalled. “And we’ve been using it ever since. It’s such an easy system to pack up, carry around, deploy, and change settings. It’s not fussy, which I love.”

“It’s such an easy system to pack up, carry around, deploy, and change settings. It’s not fussy, which I love.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

From custom start screens and photo frames to event messaging and branded galleries, HALO gives G7 complete control over every detail, and makes it easy to deliver branded content at scale for industries where live events happen constantly.

“It can be guided by a brand ambassador or totally self-led,” Britton explained. “And it’s so easy to explain how to use it. That matters when you’ve got teams activating across the country every week.”

When the Moment Just Hits

One reason HALO works so well for G7? Event attendees just get it.

“People see it, and they know what a ring light and an iPad means,” Britton said. “They’re out having fun, they walk up, and they take a photo to remember the day.”

“It’s so easy to explain how to use it. That matters when you’ve got teams activating across the country every week.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

Sometimes it’s a quick moment. But most times, it’s fully built out with props, custom overlays, and branded backdrops—designed to make people stop, smile, and share.

Here’s what that looks like in action:

Lagunitas Brewing kept things cool and casual on their Hoppy Refresher tour featuring color-drenched designs in the form of custom-printed backdrops and overlays, serving up major ’90s vibes while collecting data in the process.

At the White Claw Shore Club, fans “make their own waves” in front of a branded beach-themed backdrop to capture sun-soaked selfies and looping GIFs with white claws (and other swag) in hand.

Liquid Death brought its over-the-top style to a Metallica concert with a branded backdrop where fans could pop their heads through a cutout to “Murder Your Thirst” or strike a pose in front with the “Murder Man” mascot—complete with a chance to hold the axe.

Mike’s Hard Lemonade brings out a massive lemon bench guests can sit on in front of branded backdrop, and even custom, yellow boots to pose behind—surprising, playful, and on-brand in every way.

And Cayman Jack adds edge with a lifelike alligator head mounted to their branded backdrop. Yep, it looks real, and yep, people line up to take the shot.

On Facebook alone, these activations have earned over 15,000 shares, 19,000 reactions, and 5,000 comments, turning each setup into a mini social campaign.

Engagement That Drives Real Results

G7 has captured over 48,000 uploads using HALO—and along the way, they’ve learned what drives real engagement with photo ops.

“When we’re able to integrate the booth into something bigger, like a sweepstakes or giveaway, it helps push sharing,” Britton explained. “But even when it’s just a fun moment, people will share it on their own.”

For brands investing in live events, shareability is the multiplier.

Offering multiple capture formats helps, too. HALO supports everything from photo strips to looping GIFs and short videos, giving guests more ways to participate and share.

“When we’re able to integrate the booth into something bigger, like a sweepstakes or giveaway, it helps push sharing. But even when it’s just a fun moment, people will share it on their own.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

And those shared moments drive more than just impressions.

On the backend, G7 has collected over 28,000 leads through HALO, including 6,000+ email addresses and 14,000+ phone numbers—turning casual event-goers into lasting brand connections.

Adaptable & Built to Scale

Every activation is different, and HALO adapts with ease—especially when it comes to data capture.

“We like that we can adjust it depending on what the client wants,” Britton said. “Sometimes it’s just name and email. Other times we’ll collect zip code or phone number. We’ve even used custom disclaimers—like with Liquid Death, where users ‘sell their soul’ to enter a contest.”

Beyond the existing features set, the platform continues to evolve. Recent updates—like AI-powered virtual backgrounds and background blur—help brands and agencies stay ahead of what guests expect.

“All the talk these days is about AI and AR,” Britton added. “The more you can do in that direction, the better. That’s where things are heading.”

“At the end of the day, it’s about enhancing the fan experience on site. If it’s something people are going to share, that’s increasing brand awareness. That’s the value.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

A Decade in the Books With More to Come

From ski slopes to stadiums, G7 has spent the last decade delivering moments fans want to remember, and can’t wait to share. A key part of that? Flexible, reliable, and fun photo experiences that helps turn real-world interactions into lasting connections.

“At the end of the day, it’s about enhancing the fan experience on site,” Britton said. “If it’s something people are going to share, that’s increasing brand awareness. That’s the value.”

And after all this time, they’re still all in.

“We’re big Simple Booth believers and advocates,” Britton emphasized. “We’ve been using it for over 10 years now. We tell people about it—clients, other agencies—because it works.”

The post Big Brands Can’t Get Enough of This Entertainment Marketing Agency appeared first on Simple Booth.

While association membership is often part of the job, professionals such as real estate agents, brokers, property managers, marketers, and team leads rely on their local organizations for more than just the basics. They’re looking for tools to help them elevate their presence and stay connected.

Founded in 1948, Orange County Realtors (OCR) is the largest trade association for real estate professionals in California, an impressive distinction in a state known for its massive housing market and high-value properties.

With over a decade at a nearly 77-year-old organization, Marketing Manager Michelle McCann knows that in today’s market, being good isn’t enough. You have to be seen.

That mindset is exactly what led OCR to adopt Simple Booth HALO®, a modern photo booth platform that offers fun snapshots, branding galore, and so much more.

Incorporating Tools That Build Member Value

OCR integrates branded photo experiences into their events and office spaces, giving its 15,000 members an easy and engaging way to promote themselves and showcase the value of being part of the association.

“Realtors are always self-promoting—that’s part of how their job works,” Michelle says. “They want to take a photo, they want to post it, they want to brand themselves as an Orange County Realtors member. It gives them credibility.”

Supporting its members, including realtors and affiliated industry professionals, is central to OCR’s mission. From education and advocacy to networking and professional growth, the goal is to help members thrive in a relationship-driven field.

“They want to take a photo, they want to post it, they want to brand themselves as an Orange County Realtors member. It gives them credibility.”

– Michelle McCann, Marketing Manager

Simple Booth first appeared at OCR’s tradeshow booth during a real estate expo, where attendees posed in front of a custom mural wall. What started as a one-off idea quickly became a standout hit.

Members and staff loved it. In a profession where personal branding is everything, HALO proved to be a simple tool with a big impact.

It gave members a fun, low-lift way to capture moments, share their involvement online, and promote themselves in a polished, professional way. For OCR, it delivered real member value while keeping things simple for the team.

Every Event Is an Opportunity

OCR sees every event as an opportunity to help members strengthen relationships and create memorable experiences, whether it’s a laid-back mixer or a formal awards gala.

OCR hosts between five to seven major events annually, with additional pop-up events throughout the year, ensuring members have frequent opportunities to network and capture branded content to share on social.

At themed events like Costume Bowl or the Kentucky Derby Mixer, HALO becomes a centerpiece. Members show up dressed to impress and ready to capture the moment—and the booth keeps the energy going long after the event wraps.

“It’s fun, yes,” Michelle says, “but it’s also purposeful. Members get a photo they actually want to share, and in doing that, they’re promoting their business and our association. It makes the whole event more impactful.”

Over time, the booth became such a staple that members and staff now ask, “Will the selfie booth be there?” It’s something people expect and genuinely look forward to.

“Members get a photo they actually want to share, and in doing that, they’re promoting their business and our association. It makes the whole event more impactful.”

– Michelle McCann, Marketing Manager

Branded Photos for Shared Wins

Photos taken with the OCR booths feature custom branding including the association’s logo and event details. When not in use at events, the booths are available in their lobbies, giving members an easy way to create content on demand. It’s a simple, effective way to keep engagement going year-round.

“We didn’t really think it was going to be anything people noticed,” Michelle says. “But people really liked it in our Laguna Hills office. And then years later, we got the second one for Fountain Valley.”

“It’s a win-win,” she adds. “They’re promoting themselves, and they’re promoting us. We didn’t expect it to have this much reach, but it really does.”

But the impact doesn’t stop at branding. By investing in their own HALO photo booths, OCR has saved thousands on third-party rentals. In Orange County, where a four-hour rental can cost between $400 and $1,100, consistent use across five to seven major events, pop-ups, and daily lobby access quickly adds up to significant savings.

“They’re promoting themselves, and they’re promoting us. We didn’t expect it to have this much reach, but it really does.”

– Michelle McCann, Marketing Manager

Evolving the Experience

As member expectations shift, OCR continues to fine-tune the experience.

When Wi-Fi cuts out at crowded venues, they rely on Simple Booth’s offline upload queue to keep things running smoothly. And when a green screen feels like too much or just doesn’t look great, the team is excited to start using the virtual background feature for a cleaner and more flexible setup.

Even less tech-savvy members have embraced the booth. From stills and GIFs to bursts and Rebounds, it adds novelty, energy, and ease to every event and office visit. The variety of formats keeps things flexible, creative, and consistently fresh no matter how often it’s used.

Looking ahead, OCR is also exploring a hardware upgrade. They’re considering the latest iPads to improve photo quality and encourage even more social sharing. “We’d just need to build it into our nonprofit budget,” Michelle says. “But it’s absolutely something we’re interested in.”

Every update, tweak, and feature addition is made with one goal in mind: delivering something useful, memorable, and enjoyable for members.

A Simple Way to Stand Out

At first glance, it might just look like a photo booth. But for OCR, Simple Booth HALO has become something far more strategic: a member experience tool, a brand builder, and a reliable way to create content that lives beyond the event.

“Real estate is competitive,” Michelle says. “And our members are always looking for ways to stand out. The booth gives them a way to do that that’s fun, modern, and approachable—and it reflects well on us, too.”

From Derby-day selfies to office drop-ins, HALO has proven to be a smart, scalable way to bring people together, spark conversation, and deliver real value—one branded photo at a time.

The post Orange County Realtors Makes Self-Promotion Natural for Real Estate Pros appeared first on Simple Booth.

Our Nashville-based Marketing Manager, Emilie Crimmins, recently joined forces with Flower Walls of Nashville, who graciously invited us to participate in an event supporting TenThirtyFive. This local nonprofit, founded by Angie Brantley, is dedicated to restoring confidence and dignity to women by providing access to clothing for everyday life, special occasions, and job interviews.

Through their in-person boutique and newly launched mobile clothing truck, TenThirtyFive makes it easy for women across Middle Tennessee to find what they need in a setting that feels supportive and empowering.

Their recent annual fundraiser, Styling Confidence for Tomorrow, brought that mission to life. This heartfelt fashion show blended storytelling, community, and the transformative power of clothing—making it the perfect opportunity for Emilie to support a cause close to home while showcasing Simple Booth HALO®, a modern photo booth solution designed for organizations and events.

“Styling Confidence for Tomorrow perfectly embodies the power of fashion to uplift and empower individuals. We’re proud to be part of this initiative that promotes self-expression and confidence.”

– Angie Brantley, Founder & Executive Director of TenThirtyFive

A Red Carpet Welcome, with Heart

As guests stepped into the venue, they were welcomed by a joyful photo moment: a HALO photo booth paired with a stunning floral backdrop by Flower Walls of Nashville. Positioned at the entrance, the setup encouraged guests to strike a pose as soon as they arrived—and again on their way out, smiles (and raffle prizes) in hand.

But the experience was more than just stylish—it was thoughtful:

• It included a custom-branded start screen and event-themed overlay aligned beautifully with TenThirtyFive’s identity.
• Guests had the option to opt in or out of public sharing, offering privacy for attendees who were underage or in the foster care system.
• Photos could be delivered instantly via text, QR code, or AirDrop, making the experience seamless for everyone.

Emilie served as a photo booth attendant, answering questions and encouraging guests to show off their looks. And with a neon sign that read “You Are Amazing”, the backdrop wasn’t just decorative—it echoed the very spirit of the day.

Fashion with a Mission

As the show began, the spotlight turned to the real stars of the day: women closely connected to the program and those whose lives have been touched by TenThirtyFive’s mission. With confidence and pride, they walked the runway in outfits that demonstrated how clothing can offer so much more than style—it can represent a fresh start.

Between walks down the runway, attendees shared heartfelt stories celebrating bold fashion choices from the past (no shame here!), reflecting on their journeys toward confidence, and honoring the power of showing up for each other during tough times. It was inspiring, vulnerable, and deeply moving.

“Recipients, women in the community, and even staff members walk the runway—showcasing the beautiful outfits thousands of women and youth receive through our program thanks to the generous donations from this community.”

– Angie Brantley, Founder & Executive Director of TenThirtyFive

Special guests—including Mrs. Nashville, Mrs. Tennessee, and Miss Music City—lent their voices to the cause, while guests mingled over brunch, gathered at tables surrounding the catwalk, and browsed a silent auction filled with local favorites, from spa packages to Cheekwood Estate & Gardens passes.

Event Highlights at a Glance

Once the event wrapped up, we dove into the numbers to measure engagement:

• 204 Participants
• 64 Total Photos Captured
• 71 Shares
• 244 Gallery Views

These stats represent more than just numbers—they’re snapshots of joy, connection, and empowerment, captured and shared in real time.

Sharing the Energy Beyond the Room

While the fashion and stories stole the show, Simple Booth HALO played a small but meaningful role in extending the impact. With professional lighting, customizable branding, and built-in sharing tools, HALO made it easy to capture the energy of the moment and amplify it across social media—helping the event’s mission reach far beyond the room.

“This day is our biggest fundraising event of the year and it goes by so quickly. So to have Simple Booth be a part and help us capture these moments was priceless to us!”

– Angie Brantley, Founder & Executive Director of TenThirtyFive

With just a few taps, attendees could send their photos to themselves and post to social media—spreading TenThirtyFive’s message to friends and followers well beyond the event. It was a light-touch way to increase awareness and keep the conversation going.

Photo Booth Ideas for Nonprofit Events

While Styling Confidence for Tomorrow centered on fashion and fundraising, it’s just one example of how a nonprofit photo booth can enhance your event and expand your mission’s reach.

From fundraising galas to community outreach, HALO helps nonprofits increase event engagement, generate shareable content, and tell their story in a fun, authentic way. Here are just a few of the ways organizations are using HALO:

• Fundraising events like auctions, galas, and benefit dinners
• Volunteer appreciation nights to recognize and celebrate service
• Donation drives for school supplies, winter coats, or hygiene kits
• Community festivals and family days that bring people together
• Awareness campaigns for causes like mental health, education, or equity
• Workshops and leadership retreats that foster connection
• Youth programs and mentorship events to build confidence and inclusion

Take the Junior League of Austin, for example. They’ve used HALO across dozens of events to boost visibility, encourage social sharing, and spark meaningful conversations—all while simplifying their nonprofit event marketing efforts.

A Meaningful Way to Make an Impact

From heartfelt stories to high-energy photo ops, Styling Confidence for Tomorrow was a powerful reminder that empowering women creates a ripple effect—one that extends from the runway to the broader community. The event beautifully reflected TenThirtyFive’s mission to restore dignity, boost confidence, and create space for women to thrive.

We were honored to support this inspiring day alongside Flower Walls of Nashville and local photographer Jessica McIntosh, who beautifully captured the magic and meaningful purpose of the event.

For nonprofits planning a range of events, a modern photo experience like HALO helps guests feel connected, gives them something to share, and organically spreads your mission—long after the event ends. With built-in features for branding, privacy, and shareability, it’s a thoughtful way to combine impact and engagement without adding complexity to your team’s workflow.

The post Helping Women Never Goes Out of Style at This Nashville Nonprofit appeared first on Simple Booth.

The Chattanooga Public Library is no exception. From local weddings to city-wide celebrations, it has become a vibrant hub of culture, creativity, and connection.

And under the guidance of Head of Marketing and PR, Christina Sacco, the team has found new, modern ways to showcase all the library has to offer.

One of their go-to tools is Simple Booth HALO®—a modern iPad photo booth solution featuring studio-quality lighting, customizable branding, and instant sharing. HALO helps the library capture the energy and diversity of its events and programs and share that story with the wider community.

Not Just a Photo Booth

Christina first discovered Simple Booth HALO in an unexpected place: an arcade bar in another city. “It was just in their little arcade-y area,” she recalled, “and I was like—this is exactly the kind of setup we need.”

At the time, she was looking for a way to create more visual content without adding pressure to her lean marketing team. HALO offered the perfect solution. “It’s such an effective tool,” she said. “It’s like having a really skilled social media person on-site—encouraging interaction, not just taking photos.”

“It’s such an effective tool. It’s like having a really skilled social media person on-site—encouraging interaction, not just taking photos.”

– Christina Sacco, Head of Marketing & PR

The Chattanooga Public Library now has three HALO booths in rotation:

• One permanently installed at the downtown branch
• One shared between four neighborhood locations
• One dedicated to outreach and off-site events

With three HALOs in the mix across branch locations, Christina’s team unlocked a new way to scale their marketing efforts—while engaging their community and having fun in the process.

The Library “Making Shhh Happen”

At the Chattanooga Public Library, marketing isn’t just about getting the word out—it’s about sparking connection, creativity, and genuine community pride.

Christina and her team have expanded their storytelling across platforms—from Instagram posts and YouTube videos to a proposed city-wide digital billboard campaign. For the billboards, she’s already imagining how to make it participatory: “Want to see yourself on a billboard? Come use our photo booth.”

They’ve also leaned into audio with a series of clever, “postable” radio commercials—short, personality-driven ads designed for sharing. While not created with HALO, the tone and branding align closely with the library’s photo booth experience, often borrowing from the same visual elements and sticker themes.

HALO also plays a key role in the library’s growing outreach efforts—with more than 170 events and 13,000+ attendees in just six months. For Christina, each event is an opportunity to make the experience feel tailored and memorable.

“For things like our new partnership with a local observatory, I made a preset and stickers that are just for that,” she said. “It makes the experience feel special.”

From Dance Breaks to “I Dos”

Spoiler alert: it didn’t take long for HALO to become a hit.

At one neighborhood branch, the booth has become a magnet for kids who gather after school. “They’re enraptured by the photo booth,” Christina said. “They use it to show off their dance moves—but also to show off what they’re making in the library.”

Those unscripted, joyful moments add depth to the experience. “It becomes this added layer to what you’re doing and how you see yourself,” she explained. “I feel like the meaning is sinking in a little deeper for these kids.”

“It becomes this added layer to what you’re doing and how you see yourself.”

– Christina Sacco, Head of Marketing & PR

And it’s not just kids. HALO is also helping capture another kind of magic—in-house weddings that are as joyful as they are unexpected in a library setting. The photos are sweet, sometimes spontaneous, and always meaningful.

These moments go beyond fun—they tell a deeper story of community, inclusion, and belonging.

The Chattanooga Public Library’s photo gallery offers a vibrant window into how they’re celebrating their community in all its creativity, diversity, and joy.

The Proof is in the Photos

For a small but mighty team, HALO has become more than a content tool—it’s a bridge between storytelling, connection, and scale.

“Capturing and curating visual content is almost a full-time job,” Christina said. “This fills in the gap of a whole other employee.”

It’s also a perfect fit for the library’s privacy-first values. “With HALO, guests take a photo and send it to themselves—that’s an opt-in,” she explained. “We don’t have to chase down permission to share it later.”

From Instagram and TikTok to YouTube and Facebook, the Chattanooga Public Library’s stories are making an impression. More than 8,900 Instagram followers engage with candid snapshots and playful Reels, while a HALO selfie compilation on YouTube captures the spirit of the library—bright, fun, and unmistakably Chattanooga.

The internal impact is just as real. Christina regularly includes HALO photos in city council presentations. “It’s proof of concept,” she said. “When you have real photos of your community engaging with your programs—it’s powerful.”

“It’s proof of concept. When you have real photos of your community engaging with your programs—it’s powerful.”

– Christina Sacco, Head of Marketing & PR

That success has sparked the next chapter: making HALO even more accessible and staff-friendly across all branches.

The Next Chapter in Boosting Engagement

With staff training underway and new campaigns on the horizon, Christina is continuing to explore how HALO fits into the library’s broader vision.

One key focus: making it even easier for staff of all ages to set up and run the booth independently, without needing hands-on support from her team. “If I could do something on my end to make it easier for staff to use the booth—that would be great,” Christina explained.

That wish is now a reality. Simple Booth recently launched a new Devices page, allowing Christina to monitor and manage booths across locations—including launching photo experiences remotely.

She’s also experimenting with ways to boost in-library engagement through tools like live gallery feeds, TV displays, and even custom rugs that direct visitors to the photo booth—a small touch that’s making a big impact.

“The rugs increased usage at our Downtown Library by at least 300%,” Christina said.

It’s all part of a bigger mission: making the photo booth experience feel more accessible, more visible, and more connected to the people who use it.

Not Just a Library–Their Library

The Chattanooga Public Library isn’t quietly innovating—they’re making noise in the best way. With a bold brand voice, vibrant visuals, and a clear sense of purpose, their marketing proves that libraries can be cultural powerhouses.

With Simple Booth HALO as one of many creative tools in their arsenal, the library is sparking connection and turning everyday moments into shareable stories. “It’s not just a library—it’s my library,” Christina said.

“It’s not just a library—it’s my library.”

– Christina Sacco, Head of Marketing & PR

In a time when access, creativity, and community matter more than ever, libraries like Chattanooga’s are reminding us what’s possible—even with limited resources.

Their work highlights the important role public libraries play in shaping inclusive, connected communities. It’s a great reminder to celebrate and support the spaces that help us all grow.

The post Your Next Great Marketing Idea? Borrow It From Chattanooga Public Library appeared first on Simple Booth.

Based in Toledo, Ohio, Kurt Nielsen Photography has spent over 27 years capturing weddings, family milestones, and special events. As client expectations evolved, Kurt knew he needed something fresh to keep his calendar full—without losing the personal touch his business is known for.

In 2018, he discovered Simple Booth HALO®—a modern iPad photo booth app that lets guests capture photos, GIFs, and videos with instant sharing and custom branding. Its flexibility and ease of use made it the perfect solution for his roaming setups (“roamers”) that bring the booth experience directly to the guests.

What started as an experiment quickly became his signature service. With HALO powering the mobile photo experience, Kurt delivers engaging interactions, instant digital sharing, and seamless event management.

Today, his roamers are the most requested setup—and a major driver of his growing business.

From Portraits to Parties (and Everything in Between)

“We kind of do it all—family photos, weddings, high school senior portraits, and events,” Kurt said. “Not trying to put all my eggs in one basket.”

That mindset has kept his business thriving. By balancing traditional photography with a growing lineup of modern photo booth experiences, Kurt continues to adapt to client needs and seasonal trends.

His setup now includes four roamers, a robot, two LA Photo Party booths, three original booths, a 360 booth, and a stationary iPad setup—with roamers leading the pack in popularity.

“For the roamers, Simple Booth is perfect,” he said. “It’s so easy to use. We can send a new hire out, have them start working the crowd, and it just works.”

“It’s so easy to use. We can send a new hire out, have them start working the crowd, and it just works.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

For Kurt, HALO’s intuitive design means fast setups and fewer headaches. “It takes me maybe two minutes to get going. I turn it on and it just runs.”

That reliability matters, especially during packed weekends: “I can prep an event, create an overlay, and be live in 10 minutes. And if something goes wrong, I can fix it and re-upload fast—which is huge when you’ve got six events in one night.”

Creativity Keeps Em’ Coming Back

Kurt’s knack for creating memorable moments is a major driver of his success. Whether it’s a wedding, mitzvah, or corporate party, he’s always looking for ways to go beyond expectations.

At a Harry Potter-themed Bat Mitzvah, he set up a “Catch the Snitch” station using green screen effects and a handmade broomstick. “Everyone thought it was the coolest thing,” he said.

For weddings, he’s used roamers to capture standout shots—like a sparkler exit, turned into a GIF by walking backward in front of the couple. “I didn’t know how it would turn out,” he admitted, “but it looked amazing. The couple loved it.”

That kind of creativity keeps people coming back. “We’re thinking about offering multiple overlay options so guests can choose their favorite design,” Kurt said. “Little things like that make us stand out.”

Putting the Guest Experience First

Kurt’s photo booth setups have become a true highlight at events. “It’s funny—sometimes there’s a line at the booth all night. People just love it,” he said.

He’s leveled up the experience even more with Simple Booth’s glam filter. “I’ve kept it on at every event since it launched,” he said. “No one’s ever said, ‘I look weird.’ All we hear is, ‘Look how good we look!’ The most common reaction? ‘I need one of these at home.’”

“All we hear is, ‘Look how good we look!’ The most common reaction? ‘I need one of these at home.’”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

His guest-first mindset has also been key to growth. “As a photographer, I don’t mind walking up and saying, ‘Hey guys, get together for a picture.’ They’re confused at first—then I tell them I’ll just text it to them. Once they see how fast it works, they’re hooked.”

The best part? His investment in the Simple Booth software paid off fast. “Honestly, it paid for itself pretty quickly,” he said. “Now, it’s just extra money coming in.”

“Honestly, it paid for itself pretty quickly. Now, it’s just extra money coming in.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

Built-In Branding That Sticks

Kurt’s strategic use of Simple Booth’s features helps his business stay top-of-mind long after the party’s over. One of his favorite tools? The pop-up ad in online galleries, which lets him promote his business without relying on printed materials.

“We add our business card as a pop-up in the galleries,” he said. “It saves a ton of money on printing. People still ask for a card now and then, but that pop-up gives us constant name recognition.”

The branding doesn’t stop there. “Every time someone takes a picture, my logo’s on it,” Kurt added. “They share it, and boom—free advertising.”

“Every time someone takes a picture, my logo’s on it. They share it, and boom—free advertising.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

That kind of seamless, smart branding—combined with the fun and energy of his photo booth experiences—continues to deliver results.

Kurt’s Simple Booth galleries have racked up more than 50,000 uploads over the years, a testament to both his packed event calendar and the lasting impression he leaves on guests.

Showing Up—and Staying Booked

Kurt’s success comes from a mix of consistency and curiosity. “Repetition is key,” he said. “Just being out in the community so people keep coming back to you.”

“Repetition is key. Just being out in the community so people keep coming back to you.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

At the same time, he isn’t afraid to lean into what’s new. “We try to be the first in the area to have the cool toys,” he said. “Right now, there are only two others around here with roamers. If you see one at an event, it’s usually through us.”

By saying yes to all kinds of events and embracing the latest tools, Kurt has become the go-to photo booth guy in his region—known for bringing the energy, delivering quality, and showing up where it matters. And with his longstanding photography business still going strong, he can truly offer it all.

With Simple Booth powering his most popular offerings, Kurt’s not just staying relevant—he’s shaping what guests expect from the modern photo booth experience.

Why Everyone Wants Kurt at Their Event

Kurt Nielsen has built his brand on consistency, creativity, and showing up for every kind of event. By blending his full-service photography business with modern tools like Simple Booth HALO®, he delivers experiences that leave a lasting impression.

Simple Booth is designed to work beautifully as an all-in-one photo booth solution—including both software and hardware—but Kurt’s roaming setups highlight just how adaptable the platform can be.

Whether he’s working the floor at a wedding or capturing candid moments at a local event, HALO gives his growing team the power to create, brand, and share with ease.

If you’re planning an event in the Ohio region and want professional photography paired with a photo booth rental experience your guests won’t stop talking about, Kurt Neilsen Photography is your go-to.

Learn more or get in touch at www.kurtnphoto.com.

The post Why Everyone Wants This Photographer’s Roaming Photo Booths appeared first on Simple Booth.

In Texas, the Junior League of Austin (JLA) has been driving change since 1934. Their mission is simple: advance women’s leadership for real community impact through volunteer action, collaboration, and training. Partnering with local organizations, JLA tackles big issues like food security and clothing for kids in need—and they’re always looking for new ways to amplify their mission.

In 2018, they became one of the first Austin nonprofits to adopt Simple Booth HALO®, a nonprofit photo booth solution that helps boost engagement, spark conversations, and keep their mission top of mind. Since then, HALO has been a game-changer, helping JLA deepen connections, raise awareness, and even subtly promote fundraising at their biggest events.

Turning a holiday hit into an everyday sensation

In 2017, JLA rented HALO from a local event services company for holiday events. The response was so overwhelmingly positive that they quickly decided to purchase their own HALO setup, making it a year-round staple.

“We use it for anything and everything,” said Angela Lipscomb, JLA’s Technology Chair. From A Christmas Affair to leadership reveal nights and trunk-or-treats, HALO became a go-to feature at JLA events, offering a fun and interactive way for attendees to capture memories.

A Christmas Affair—one of JLA’s biggest annual fundraisers—features vendors renting booths to sell their goods, while JLA provides digital and printed Santa photos taken with HALO for a suggested donation. The event generates nearly $1 million overall, allowing JLA to support local businesses while raising funds for its community programs.

Amplifying the mission, one selfie at a time

What started as a practical way to save on event photography quickly became a powerful tool for engagement, outreach, and storytelling.

“People come to our events, and sometimes they don’t know what it’s all about. But having that touchpoint with someone at the booth gives us the chance to explain our mission.”

– Angela Lipscomb, JLA’s Technology Chair

“It helps people get more involved,” Angela explained. “When someone stops to take pictures, there’s usually a volunteer standing nearby who can start a conversation. People come to our events, and sometimes they don’t know what it’s all about. But having that touchpoint with someone at the booth gives us the chance to explain our mission.”

The branded photo borders also play a big role. “It reminds people where they were and how much fun they had, which often brings them back for future events,” Angela shared.

JLA has also found creative ways to adapt HALO, including pet photos with Santa. “HALO made it easier and less stressful than traditional photography setups, especially for animals that might not enjoy long photo sessions,” Angela said.

“We’re living in an Instagram world,” Angela noted. “Everyone wants a nice little vignette. HALO gives people a quick keepsake that’s fun and easy to share.”

“We’re living in an Instagram worlds. Everyone wants a nice little vignette.”

– Angela Lipscomb, JLA’s Technology Chair

More than a photo—building connections that last

HALO has become more than just an event feature—it’s now woven into JLA’s culture.

“It kind of grew organically,” Angela shared. “Once we had it, we realized we could use it anytime, for anything, without needing to rent a booth or hire a photographer. Now, people just request it on our internal site.”

HALO’s ability to drive visitor retention at events has proven invaluable. “Groups of friends will come by for a picture, then find more friends and keep coming back. It creates more opportunities for conversations and connections,” Angela said.

“Once we had it, we realized we could use it anytime, for anything, without needing to rent a booth or hire a photographer.”

– Angela Lipscomb, JLA’s Technology Chair

Beyond engagement, HALO has saved JLA time and resources. “People can take their own pictures in a nice space, without the need for someone constantly walking around with a camera,” Angela noted. That efficiency is crucial for JLA, which relies heavily on volunteer support and a minimal paid staff.

From engaging attendees to creating social media content, HALO has become a must-have tool for JLA—one they count on to keep their mission front and center.

Key features that make an impact

Through their experience with HALO, JLA quickly honed their strategy to maximize its impact and make the most of its standout features.

For JLA, a personal touch matters, so they keep each HALO experience smooth and memorable by having a volunteer photo booth attendant on-site—guiding guests and sharing more about JLA’s community programs along the way.

And who doesn’t love a little creative flair? “We use cool backdrops, physical props, green screen technology, and other fun add-ons. With 2,500 members, people bring in unique ideas—I’m always excited to see what we end up using,” Angela shared.

On top of that, HALO has been a game-changer for JLA’s social media visibility, especially at big moments like their leadership reveal event. “People love taking photos with their friends, and those pictures naturally make their way onto social media. It creates a fun buzz and attracts more people to what we’re doing—it becomes a self-fulfilling cycle.”

But it’s not just about photos—it’s about what those photos can do. HALO makes capturing high-quality group shots effortless, something traditional selfies struggle with. “Selfies only capture so much and can be awkward for big groups. HALO gets the whole picture, and attendees can share it instantly without needing to text photos around,” Angela explained.

For JLA, this organic social sharing is a powerful marketing tool, especially as a volunteer-driven organization. “Our attendees naturally market our events by sharing their photos, which saves us time and effort,” Angela noted.

“Our attendees naturally market our events by sharing their photos, which saves us time and effort.”

– Angela Lipscomb, JLA’s Technology Chair

Branding is another big win. “I love being able to add banners and overlays. It reminds people where they were and encourages them to return. For free event photos, we use branding as a kind of watermark. For photos like Santa pictures, we keep them unbranded and offer printed versions at a higher price.”

Thinking outside the booth

HALO strikes the perfect balance between nostalgia and modern fun, making it a hit with all ages. “It feels like that old-school photo booth, but without being stuck in a tiny box. Whether it’s older generations reminiscing or younger ones looking for creative rebounds, it works for everyone,” Angela said.

The keepsake factor is huge. HALO photos help JLA events stay top of mind long after they’re over. Angela shared a personal example from their trunk-or-treat event: “Looking back at photos with my son reminds me to sign him up again. That event also had a teachable moment—we asked attendees to donate coats, and my son learned that doing something nice could also be fun.”

While digital photos are always available, JLA offers printed options for select events, like Santa photos—creating an extra revenue stream while enhancing the guest experience.

HALO has also helped JLA stay strong through tough times, including the COVID-19 pandemic. “It kept things cool, fun, and fresh. Even when people were hesitant to gather, HALO let us offer hands-off photo opportunities. It kept people engaged and reminded them of the fun they had, even when things were tough. Now we’re selling out events again—and that’s great.”

“Even when people were hesitant to gather, HALO let us offer hands-off photo opportunities. It kept people engaged and reminded them of the fun they had, even when things were tough.”

– Angela Lipscomb, JLA’s Technology Chair

Creating a space of their own

Five years ago, JLA events popped up all over Austin. That changed with the opening of their very own Community Impact Center, a dedicated space to host events and serve the community.

Now, the center welcomes everything from bar mitzvahs and weddings to corporate gatherings—offering an affordable option for members, community partners, and Austin residents. True to JLA’s mission, every dollar earned goes right back into their impactful community programs.

As a women-led organization, raising the capital to secure the space was a challenge, but JLA made it happen. “You give back, and then you receive a lot, too,” Angela reflected, highlighting the lesson in wealth generation their members gained along the way.

As for HALO? They haven’t added it as an event center upgrade just yet—but they see its potential as another revenue stream to fuel their ongoing community initiatives.

Bringing it full circle—helping others do the same

Angela sees huge potential for other nonprofits to benefit from photo booth experiences. “People love taking pictures and want to remember what they were part of. Especially at galas or unique events, having a professional setup makes a difference,” she said.

“People love taking pictures and want to remember what they were part of. Especially at galas or unique events, having a professional setup makes a difference.”

– Angela Lipscomb, JLA’s Technology Chair

She encourages organizations to get creative with backdrops and themes. “It has to be something fun—like a pumpkin patch or a holiday scene—not just a blank wall. That’s what draws people in and makes them want to take photos.”

Family-friendly events are another prime opportunity. “It’s nice for the whole family to be in a picture instead of someone being left out to press the button.” Plus, offering printed photos for a small donation is a simple way to generate funds while creating meaningful keepsakes.

For Angela, it’s all about balancing professionalism with flexibility. “What I love about HALO is that it’s all-in-one and easy to set up. We bring it out for absolutely anything and everything—it doesn’t always have to be formal or profit-driven. Sometimes it’s just about engaging members and making them happy, which keeps them coming back year after year.”

“Sometimes it’s just about engaging members and making them happy, which keeps them coming back year after year.”

– Angela Lipscomb, JLA’s Technology Chair

Whether it’s boosting engagement, promoting their mission, or simply bringing joy to community events, HALO has been a game-changer for JLA—and it can do the same for others. As Angela put it, “It’s such a great tool. We love having it, and I hope more organizations find out about it. We were one of the first, but I’m sure we won’t be the last.”

The post What Started as a Holiday Rental Became a Nonprofit Essential appeared first on Simple Booth.

Over the years, photo booths have played a bigger role in this experience. They capture moments that bring students, faculty, and communities together, creating new opportunities for connection.

At State University, the Housing and Residence Life (HRL) Office encourages students to celebrate their unique stories and perspectives. By creating programs that reflect their identities, the office fosters a dynamic campus culture built on connection, belonging, and representation.

Simple Booth HALO® helps bring these meaningful moments to life.

HALO is known for its ease of use and exceptional lighting. It helps students, staff, and families build relationships, create memories, and feel more confident on camera. From high-energy events to casual drop-in activities, HALO supports State University’s mission to strengthen community and foster connections across campus.

Celebrate & Commemorate

For incoming freshmen, the college experience is filled with “firsts” worth celebrating—and capturing. The HRL Office uses HALO to help students commemorate milestones, from the first day of classes to National Selfie Day.

One of their senior staff members explains: “We are really tasked with supporting first-year students. And what we have found is folks really want to commemorate everything. So, we lean into that.”

“What we have found is folks really want to commemorate everything. So, we lean into that.”

– Senior Staff Member at State University

A big part of the booth’s success comes from where it’s placed. It shows up at key events like homecoming, parent and family weekends, and cultural celebrations like Lunar New Year and Diwali. Positioned at entrances and exits, the booth becomes an unmissable part of the experience for students and families alike.

As HALO’s popularity grew, its role expanded beyond the HRL Office programming. With a reservation system, other departments and groups use the photo booth for their events, making it a cherished feature across campus.

Cost-Effective & Ready for Anything

Before they owned a photo booth, renting from external vendors was expensive. It also came with limited customization and rigid scheduling.

“Reserving it through local companies was very costly,” they explained. “We were reserving this photo booth for $600 every time we used it. And we were like, okay, we use this six times a year. So, this is gonna pay for itself very quickly.”

An in-house booth with the right software plan saves money and makes event planning more flexible. With the booth readily available, the team can organize, troubleshoot, and adapt when unexpected situations arise.

When a group of 50 high school students experienced a bus breakdown, the HRL Office quickly set up HALO and a popcorn machine in the lobby to keep them entertained. “It was the perfect opportunity to introduce them to who we are,” they recalled. “A popcorn machine and a photo booth go a long way.”

“It was the perfect opportunity to introduce them to who we are. A popcorn machine and a photo booth go a long way.”

– Senior Staff Member at State University

With HALO, the HRL Office can respond quickly to opportunities, documenting events in real-time and providing memorable experiences without delays.

Meeting Students Where They Are

A big reason the photo booth works so well is its ability to adapt to each event.

“We balance that,” explains Rick. “What kind of energy does this event need? And how do we reflect that in our photo booth environment? What backdrop are we using? Is today a plain white day? A tan day? How can the photo booth support us in that?”

The booth setup changes with the event. It can be lively with music and balloons, or quieter during finals week. This flexibility keeps the experience welcoming and appropriate, encouraging participation from students, staff, and parents alike.

Even at alumni events like reunions, HALO offers a relaxed opportunity for meaningful connections. “We just encourage them to come up when they’re ready,” highlighting its ability to engage diverse audiences without the pressure.

Boosting Engagement Across the Board

Since adding HALO, the HRL Office has seen a dramatic increase in event engagement.

At Parent and Family Weekend, the booth now captures 50 to 100 photos in a single day. In the past, events might only have a few candid shots. “Parents love it. Like, they absolutely love it,” they shared. “It used to be just snacks and a down spot for parents, but now the photo booth is a big part of the event.’”

“Parents love it. Like, they absolutely love it.”

– Senior Staff Member at State University

Students lead promotion for both events and the photo booth. They use flyers, residence hall signage, and social media. A campus-wide email to 10,000 on-campus residents also helps promote the booth. Even with limited attendance, it drives strong participation.

The photo booth has also spurred greater engagement from international students, who are increasingly using it for cultural celebrations. “We’ve seen a lot more requests for those,” they added. “We had six requests just this week, and the university was only open three days!”

“We had six requests just this week, and the university was only open three days!”

– Senior Staff Member at State University

A Thoughtful, Student-Driven Approach

Student feedback plays a key role in how the photo booth program evolves, influencing both personalization and photo-sharing practices.

Custom overlays are a student favorite and a signature part of the photo booth experience. “Everybody wants a custom overlay every time we do an event,” they shared. To streamline the process, they use a premade template to quickly create designs that capture each event’s unique vibe.

Students have also advocated for more privacy in photo-sharing. “There is activism on campus around how student photos are used,” they explained. In response, they moved away from campus-wide sharing. Now, they use Simple Booth’s direct send options, built-in privacy features, and their own campus system to securely deliver photos to participants.

By aligning with student needs, the HRL Office turned the photo booth into a powerful tool for connection and celebration. At the same time, they balance privacy and accessibility to create a respectful experience for everyone.

Bringing Energy and Lightheartedness to Important Work

The HRL Office has seen a significant shift in their events. What were once quiet gatherings are now vibrant, social spaces—thanks in large part to HALO.

“It has made our events more, honestly, more loud,” Rick explained. “They feel more like free spaces where folks can be silly and take up space.”

“It has made our events more, honestly, more loud.”

– Senior Staff Member at State University

The office often tackles heavy topics like exclusion and belonging. The photo booth offers a welcome moment of levity and connection. “We’re here because people don’t feel like they belong,” they shared. “If we can chip away at that for even five minutes while they’re taking a photo, then we’re happy to do that.”

Fostering Inclusion & Building Community

This mix of fun and purpose has made the photo booth a cornerstone for inclusion and community on campus. It shows how something as simple as a photo can create meaningful moments.

HALO’s portability and easy setup have further solidified its value. “We can just pack it up, put it in the back of a van, and go,” they emphasized.

The self-service functionality is another key draw. “What really attracts people to the photo booth is that it’s self-service,” they added. “Especially after COVID-19, when people became more conscious about being in crowded spaces.”

Because students can take photos on their own terms, the experience feels more comfortable and accessible. That, in turn, drives stronger engagement.

Looking Ahead: A Lasting Impact on Community & Culture

More universities are adopting photo booths to boost engagement. At State University, the Housing and Residence Life Office is leading the way with HALO, creating spaces where students feel seen and valued.

Senior staff members plan to expand the program to meet rising demand, especially with new buildings set to open. “We won’t get through another school year with just one photo booth,” they shared.

Plans include training student workers to manage booths at multiple events, ensuring smooth operations as the program continues to grow.

Departments like Student Affairs, Student Life, Campus Recreation, and Multicultural Affairs could also benefit from photo booths—using them to drive engagement, build connections, and celebrate student experiences.

“The photo booth really brings first-year residents together,” they shared. “If we can help them celebrate and feel valued, we’re happy to do that.”

“If we can help them celebrate and feel valued, we’re happy to do that.”

– Senior Staff Member at State University

What started as a fun activity has grown into a meaningful tool for building community and creating lasting memories. As State University evolves, HALO remains a key part of helping students feel a sense of belonging and pride.

Note: School name has been changed for privacy.

The post State University Fosters Student Connections Using On-Campus Photo Booth appeared first on Simple Booth.

In the Dallas-Fort Worth area, Shakertins has mastered this, becoming a vibrant hub for locals to gather and connect over craft cocktails, lively events, and standout drink specials. Since opening in 2016, Shakertins has built a loyal community by blending a welcoming vibe with forward-thinking marketing strategies.

When Brad Hawkins, Shakertins’ Director of Marketing and Events, saw an opportunity to amplify the guest experience with a photo booth, he jumped on it. He sought a trusted solution that could do more than snap photos—it had to promote the brand and drive engagement.

That’s when he discovered Simple Booth HALO®.

Since introducing HALO at four locations, Shakertins has captured over 32,000 photos, creating unforgettable moments for guests while turning every photo into a marketing win. HALO has not only enhanced their day-to-day operations and special events, but also expanded their community reach in a way that’s as fun as it is impactful.

Watch the video:

Growth Mindset

Since Brad joined the Shakertins team nearly a decade ago, the brand has transformed into a high-energy, full-service bar and dining destination—a testament to adapting to customer feedback and community needs.

With five distinct locations, Shakertins has grown into a community-focused hub, each reflecting the personality of its neighborhood. The Colony attracts a lively crowd of 20- and 30-somethings from nearby residential complexes. Allen offers a relaxed atmosphere perfect for blue-collar workers. Prosper provides a family-friendly setting, ideal for parents and kids, while Galleria (Midtown) delivers an upscale experience that’s great for corporate events. In Arlington, just steps from the Cowboys stadium, it’s all about sports and camaraderie.

As Shakertins expanded, Brad knew that each location required a tailored marketing strategy to match its unique vibe—unlike cookie-cutter chains. But one thing remained constant: the energy of their special events. From trivia nights and happy hours to live music and watch parties, events are at the heart of Shakertins’ success.

By incorporating HALO photo booths at multiple locations, Shakertins has taken these events to the next level. Guests can create lasting memories while amplifying the brand through fun, shareable photos. Open daily from 11 AM to 2 AM, Shakertins continues to be a hub for great times and epic experiences.

Getting the Word Out

Since special events are such a significant revenue driver for Shakertins, keeping them top of mind with guests is essential. Brad quickly realized Simple Booth wasn’t just for elevating guest experiences—it was a powerful marketing tool.

With an impressive 87% opt-in rate, Simple Booth’s data capture feature has helped Shakertins collect over 7,000 phone numbers, enabling them to directly market events to their community.

And text marketing, with its 98% open rate, has been a game-changer for Shakertins, far surpassing email’s diminishing effectiveness. “Email is dead. Everyone’s inbox is flooded,” Brad shared. “But a text? It’s instant, direct, and impossible to ignore. Even if you don’t open it, you’ll still see, ‘Shakertins UFC fight. No cover charge.’”

“Email is dead. Everyone’s inbox is flooded. But a text? It’s instant, direct, and impossible to ignore.”

-Brad Hawkins, Director of Marketing and Events

To create urgency, Brad sends texts the day before or day of key events, like fight nights, ensuring Shakertins is top of mind when guests are deciding their plans. For $300 a month, the strategy yields significant reach and engagement, especially for high-profile events.

Simple Booth also amplifies event promotion through social sharing. With the Shakertins logo branded on photos, guests create memorable, shareable content that spreads organically.

For corporate events, Brad takes it further by incorporating client logos upon request, crafting personalized, branded experiences that stand out from competitors.

The Definition of a Win-Win

As selfie stations grow in popularity at bars and restaurants, they offer a unique opportunity to engage guests in a fun and interactive way.

For Shakertins, Brad says, “At the end of the day, they just want their picture, and I just want their number—it’s a win-win.” With Simple Booth’s intuitive interface, guests can easily take photos or GIFs and opt into galleries, creating a seamless experience that also captures valuable customer data.

The HALO ring light is another major draw for guests. Brad explains, “People see the light and can’t help but be drawn in—it’s like a bug zapper.” The eye-catching light enhances photo quality and boosts engagement, helping to grow your guest list.

“People see the light and can’t help but be drawn in—it’s like a bug zapper.”

-Brad Hawkins, Director of Marketing and Events

Paired with playful start screen prompts like “Want to be a GIF rockstar?” or “Take a picture with me?” businesses can create a fun, interactive atmosphere that keeps guests coming back.

Beyond the fun, the system offers practical features like customizable security settings and guided access. As Brad puts it, “It’s impossible to be in two places at once,” but these tools make it easier to manage high-traffic spots and ensure everything runs smoothly. For businesses with multiple locations, it’s a game-changer.

Brad also appreciates how Simple Booth continues to evolve with regular updates. He loves the new start screen waterfall feature, which displays public photos when the system is idle. “The updates keep coming, and the product never gets stagnant,” he says, noting how the HALO app keeps guests engaged.

Keeping the Momentum Going

In today’s competitive market, Shakertins has found a way to stand out, with Simple Booth HALO playing a vital role in their business strategy.

For Brad, HALO is more than a photo booth; it’s a tool that helps grow the business and capture valuable marketing data. “Getting people’s cell phone numbers is one of the best marketing tools out there,” he shares. “Honestly, my only regret is not starting with Simple Booth at the first location.”

“Honestly, my only regret is not starting with Simple Booth at the first location.”

-Brad Hawkins, Director of Marketing and Events

HALO’s fun, intuitive features make it easy for guests to engage while providing Shakertins with practical benefits like a growing text marketing list—boasting an impressive 98% open rate. This list keeps their community excited about events like trivia nights, live music, and UFC screenings, driving attendance and keeping the brand top of mind.

By pairing engaging events with a reliable, shareable platform like HALO, Shakertins has crafted a strategy that thrives even in a tough economy. It’s more than great food and drinks—it’s about creating an unforgettable experience that keeps guests coming back for more.

The post How a Texas Bar Serves Good Times & Selfies to Local Communities appeared first on Simple Booth.

Born from a Passion for Creativity

Malik’s passion for event management began during his time at the University of Houston, where he earned a degree in Event & Venue Management from Hilton College in 2014.

After graduating, he landed a job as the Corporate Sales Manager for a prominent venue in the Houston area. He was soon busy meeting with new vendors and exploring opportunities to expand the venue’s offerings.

As fortune would have it, he saw a social media blast from regional photo booth company MYEVENTISTHEBOMB (MEITB) seeking demo opportunities. Malik invited the team over to see what it was all about and ultimately loved the Simple Booth HALO® setup.

After testing the waters with the products at an art show, Malik took a leap and joined the team full-time at MEITB. Soon he was managing large activations with five or more photo booths for major clients across Houston.

Business was great and the future looked bright, but everything was about to change.

An Opportunity to Adapt

The COVID-19 pandemic presented historic challenges for the events industry in 2020. When the world shut down, MEITB discontinued operations indefinitely, leaving its former event staff out of work.

Instead of succumbing to doubt and fear, Malik seized the opportunity to follow his passion, innovate, and build a business.

“I started Just Call Malik in 2020, right as the world was grappling with the onset of the COVID-19 pandemic. It was a challenging time, but also an opportunity to innovate and adapt. It forced us to rethink our approach and find new ways to engage and entertain,” Malik recalled.

“It was a challenging time, but also an opportunity to innovate and adapt. It forced us to rethink our approach and find new ways to engage and entertain.”

-Malik McGhie, Founder & CEO

Now, Just Call Malik is a full-service event management company, offering everything from corporate conference planning to community art shows, and managing three to four events per week. The company also serves as a trusted event resource hub for the Houston area—a reputation that inspired the name, Just Call Malik.

“I call my company Just Call Malik because you can call me for any event resources. If I can facilitate a service, I will. If not, I will recommend another resource or point you to somebody else,” Malik emphasized.

Just Call Malik & Glow Booth

As Malik’s business grew, Glow Booth emerged as the dedicated photo booth brand, utilizing Simple Booth’s diverse features to meet the needs of a broad clientele.

“We provide a range of options, from self-service rentals to full-service setups with attendants and print stations. Our goal is to tailor our services to meet the specific needs of each client,” he explained.

By treating his brands as separate entities, Malik can offer diverse services and tailored solutions, all while ensuring they complement and strengthen one another. The photo booth remains a central tool in his business, consistently opening doors to new activations, business opportunities, and revenue streams.

“It’s a way to get people to interact. And most of the time it segues into something else. It just works perfectly, so I kept it that way” Malik noted.

“It’s a way to get people to interact. And most of the time it seques into something else.”

-Malik McGhie, Founder & CEO

One of Malik’s recent projects began with a photo booth activation at a hospital featuring a green screen and Simple Booth’s drawing tool. Participants signed their names on the prompt to show their support for the cause: “[Participant Name] is working to end homelessness in Houston.”

This event inspired a follow-up activation where Malik used projectors and screens to create an immersive simulation of homelessness, demonstrating the versatility and impact of his offerings.

Bridging Corporate & Community Events

Malik’s expertise in bridging the corporate world and the grassroots community has been a game-changer, setting him apart from the competition.

“This unique niche allows me to bring creative, grassroots elements into corporate events and vice versa,” Malik explained. And that’s not all. Malik takes it one step further by creating, branding, and marketing unique experiences for the public.

“This unique niche allows me to bring creative, grassroots elements into corporate events and vice versa.”

-Malik McGhie, Founder & CEO

“The way that I separated myself was by actually putting on events for the general public, coming up with ticketing, what the content is going to be, reaching out and marketing it, basically creating a brand from scratch and doing all the grassroots movement to help facilitate and grow. That’s really Just Call Malik in a whole,” Malik emphasized.

In 2016, he also founded the All Access Art Show in Houston, a creative platform that provides valuable opportunities for emerging and underprivileged artists. In recognition of their efforts, Houston Mayor Sylvester Turner declared September 17th as #AllAccessArtShow Day in 2021, honoring his impact on the city’s arts community.

“My background in managing events at venues, combined with my grassroots initiatives like the All Access Art Show, has helped me build a robust network and a versatile skill set,” Malik said.

Malik’s hands-on approach and extensive experience across Houston venues, along with his involvement with the International Live Events Association (ILEA), where he’s currently serving as President of the board, have established him as a leading figure in event planning and audience engagement in the Houston market and beyond.

Activating Blank Spaces

While the buzz around 360 photo booths is growing, Malik has strategic reasons for not jumping on the bandwagon just yet.

“I find 360 booths cumbersome and less effective in delivering a clean, professional experience,” he explained. Instead, Malik champions Simple Booth HALO for its simplicity, reliability, and superior photo quality.

“HALO is really good for activating blank spaces and creating branding opportunities. I think the best selling point to a lot of clients is the branding that they get from it,” he said.

“HALO is really good for activating blank spaces and creating branding opportunities.”

-Malik McGhie, Founder & CEO

Simple Booth’s Live Feed feature, for example, keeps guests engaged and entertained by showcasing them on the big screen, which amplifies excitement and enhances participation.

“I think one of the things that makes guests go ‘wow’ is the Live Feed. It seems like such a simple thing. But the fact that people can see themselves on the big screen really brings a level of excitement to the event,” Malik shared.

Malik highlighted how additional features like background replacement technology elevate the guest experience with immersive digital backgrounds and themed step-and-repeats. “We’re continually exploring new ways to innovate and enhance our services,” he said.

He also praised Simple Booth’s self-service capability, which eliminates the need for an attendant, and the quick delivery of photos via text message.

Stay Consistent

When asked about the key to his success in building a six-figure business, Malik summed it up with one word: consistency.

“You’re going to feel like an imposter at times, but it goes back to self-value. A lot of times you just have to push past it and just keep doing what you’re doing. It will get to the point where you can’t even escape it because you were so consistent,” Malik shared.

“You’re going to feel like an imposter at times, but it goes back to self-value. A lot of times you just have to push past it and just keep doing what you’re doing.”

-Malik McGhie, Founder & CEO

And the consistency goes beyond the business itself. It requires actively getting involved.

“The next step you need to take is to go to some industry organizations. If you want to be anything, there’s niches and groups. Then think about sponsoring and actually getting active. By showcasing your product, you’re actually getting to know these people. If you truly want to be a part of that world, it’s the easiest and best way,” Malik suggested.

Big Things Ahead

Looking ahead, Malik is excited about the future of Just Call Malik, Glow Booth, and his continued partnership with Simple Booth.

“Simple Booth has been a reliable partner, offering innovative solutions that meet the evolving needs of our clients. The support from their team has been exceptional. I may be a little bit biased, but I have been using this product for eight years and it definitely blows a lot of other photo booth units out of the water. And I recommend it,” he said.

“Simple Booth has been a reliable partner, offering innovative solutions that meet the evolving needs of our clients.”

-Malik McGhie, Founder & CEO

Malik offered a word of advice to other companies considering Simple Booth: “Don’t hesitate. Simple Booth’s technology is a game-changer. It simplifies operations, enhances guest experiences, and offers endless creative possibilities.”

For more information, visit Malik’s Instagram profiles at Just Call Malik and Glow Booth.

The post How Malik McGhie Built a 6-figure Events & Photo Booth Business appeared first on Simple Booth.

Live music. Dancing. Scratch eats. Signature drinks. A night out at Ole Red means the full country experience. And to remember the nights, Ole Red partnered with Simple Booth, the modern photo booth platform, to ensure memories can be captured and shared.

But it’s turned out to be a partnership that’s yielded much more.

Interactive moments

Understanding and engaging with guests in a non-ticketed environment posed a challenge for Ole Red.

Simple Booth’s innovative HALO system introduced a fun, interactive element to the Ole Red experience, motivating guests to capture smiles and fun moments while enjoying the energy of live music and entertainment.

Watch the video:

After the guest has taken a photo but before they receive it, they are prompted to fill out a short form that includes first name, email address, and zip code. These moments provide Ole Red with a reliable method to capture crucial and accurate data.

With an 89% opt-in rate, this steady stream of data has helped Ole Red to understand their audience better and tailor marketing efforts accordingly.

“With Simple Booth, we know exactly who was in our venue. That’s really helpful for us,” said Lindsay Barber, Brand Marketing Manager for Ole Red at Opry Entertainment Group. “So, where are people traveling from? I’m able to figure that out.”

“This insight helps us figure out where our customers are coming from.”

Lindsay Barber, Brand Marketing Manager

Simple Booth has presented a new opportunity, allowing Ole Red to engage with guests and collect user-generated content (UGC) and data directly.

Growing an email list

Since implementing Simple Booth, Ole Red has captured a significant number of email addresses and zip codes. This data is crucial for driving retail and ticket sales, enabling targeted email campaigns based on geography.

And Ole Red has been continually expanding—now up to six locations including Nashville, the Nashville Airport, Gatlinburg, Orlando, Tishomingo (Blake’s hometown) and now their newest location, Las Vegas.

“People love a photo opportunity, especially when they’re traveling,” Lindsay said.

Connecting the dots

“Simple Booth has been a game-changer for us,” said Lindsay, who explained that the data capture abilities have contributed to their success.

“The software component was the biggest selling point.”

-Lindsay Barber, Brand Marketing Manager

“The ZIP code paired with that email is really valuable to us. And then ultimately, what we do on the backend with our analytics team—we marry up additional information. And that’s valuable for me as well on a marketing strategy side,” Lindsay explained.

One key insight that Lindsay uncovered from the data was that even if a person had just purchased a ticketed show in Orlando, they still needed to market all locations to them.

“The biggest value to us is being able to understand the customer, who is visiting the venue, and to be able to speak to that customer,” Lindsay highlighted.

In 2019, Ole Red began exploring ways to capture guest data and enhance in-venue engagement. After considering several options, Ole Red chose Simple Booth for its robust software capabilities and user-friendly interface.

Signage and visibility

The strategic placement of Simple Booth units in high-traffic areas, such as near elevators, has ensured high visibility and usage. Signage and on-screen prompts further promote the photo booths, encouraging guest interaction. Cutouts, neon prompts and large signs with arrows pointing to the booths also contribute to their popularity.

“The HALO’s lighting is a big draw,” said Lindsay, who noted that the Las Vegas venue, in particular, has seen great success with the photo booths.

“People prefer using it over a dimly lit bar for selfies. It’s become an experiential element that our guests love.”

-Lindsay Barber, Brand Marketing Manager

The ability to easily set up and manage the photo booths for special occasions has added value to private event packages and increased rental opportunities, making it a versatile tool that essentially pays for itself through rentals.

Opportunities to grow

Since implementing Simple Booth, Ole Red has seen a marked improvement in guest engagement and data collection, contributing to more effective marketing strategies and increased revenue from retail and ticket sales.

Ole Red’s successful integration of Simple Booth has led to discussions about expanding the number of units in locations to maximize engagement and data collection. The decision to include multiple Simple Booths in Ole Red venues underscores the value they bring to the brand.

Ole Red has provided valuable feedback to Simple Booth, highlighting the importance of reliable hardware and user-friendly features. Simple Booth’s responsive support team has been instrumental in addressing any technical challenges, ensuring a seamless experience for both Ole Red staff and guests.

“It’s been a really great add to our business,” Lindsay shared.

For more information about Ole Red and Simple Booth, visit Ole Red’s website and Simple Booth’s website.

The post Ole Red Uses Modern Photo Booths as a Tool to Grow Its Customer Database appeared first on Simple Booth.