This was the “get emo with fomo” booth, and it was doing something most booths never try: inviting festivalgoers to share their breast cancer stories on video.

Behind it was Keep A Breast, the breast cancer nonprofit.

They ran the experience on Simple Booth’s HALO app and hardware, using it as a branded video photo booth and sharing the clips with the world. It’s a clear example of how a mission-driven team can turn a festival crowd into real connections.

A nonprofit that does things differently

Art, education, prevention, action: that’s how Keep A Breast fights breast cancer, in culture rather than clinical language.

The “i love boobies!” campaign gets worn on stage by touring artists, and the free self-check app has been downloaded more than 50,000 times across roughly 120 countries. The team meets people where they already are, partnering with tattoo parlors, sunglass brands, and music festivals to reach a wider, more diverse audience.

Camille Lozano, Keep A Breast’s former Marketing Communications Director, puts the approach simply.

“Everybody has a chest, right? So we reach people where they are, with the language they use and the experiences they’re into.”

– Camille Lozano

The connection to Warped Tour started with the cast-art program the nonprofit was built on. In it, people turn a plaster cast of their own chest into a decorated sculpture as a way to process a diagnosis and start a conversation about breast health. Warped Tour founder Kevin Lyman saw that work and reached out to Keep A Breast’s founder, Shaney Jo Darden.

This year, the tent drew longtime supporters who already know the mission, along with new fans who spotted “i love boobies!” shirts on stage and came over to learn more.

From whiteboards to a custom video booth

The video booth built on an idea Keep A Breast had used before. The org once ran a reflection campaign with whiteboards, where people finished the sentence “I wear my ‘i love boobies!’ bracelet because,” then posed with their answer.

This year the team revived it with a new twist: instead of a whiteboard, people shared their stories on video, capturing something the whiteboards never could.

“To be able to capture those stories was important testimony we hadn’t had before. It really is a proof point of the work we’re doing.”

– Camille Lozano

fomo reached out to Keep A Breast and came on as the sponsor and storytelling partner. The company was drawn to the idea of people opening up on camera and wanted to be part of it.

Together they built the “get emo with fomo” booth around one belief: sometimes hearing a single story is what moves a person to check themselves.

A custom photo booth built to survive the tour

Shaney Jo worked with their custom builder to fit Simple Booth’s HALO hardware into a road case, designing a booth that reflects the hands-on, punk rock approach the org brings to everything it creates.

This was one stop of many, so it had to ship easily, fit in tour buses, and survive a full summer on the road. The build lets them angle the mounted display, tuck the components out of sight, and keep a seamless branded backing. Open the case and the screen is right there, ready to record.

Inside the app, every detail matched the brand. A custom start screen and a custom overlay made each photo and video come out looking unmistakably like Keep A Breast and fomo. HALO’s video layout records footage with audio built in, and the flexible setup left room to tailor the rest.

The team added a handheld mic that guests would feel comfortable holding while they shared their stories. It was a small touch that fit the energy of Warped Tour.

Camille sums up the build in the spirit the org is known for.

“A boundary-pushing level up. We’ve always been about taking a punk rock approach to our work, taking things apart and piecing them together for our purposes. It took trial and error, collaboration, excellent Simple Booth chat support, and determination, but we made it happen.”

– Camille Lozano

What happened at the tent

The booth sat at the center of a full activation. There were breastology pillows that teach breast health, “Check Yourself” cards, and download cards for the free self-check app. Volunteers shared the work, and a few musical artists stopped by for meet-and-greet moments.

One moment stuck with the team. A young woman stepped up to record, pointed to a spot on her chest, and shared that she had just had a lumpectomy. That was what the booth was there for.

“She looked like my age. I do this work every day, and for me it was like, man, this is happening.”

– Camille Lozano

Turning stories into lasting connection

Across the tour’s first two stops, the booth captured 538 photos and videos and 532 new leads. Almost everyone who took part opted in to share their contact information. That rate sits well above the 87% average for HALO users.

Camille chalks it up to a culture where people assume their data is already out there, plus genuine goodwill toward the org.

Those contacts sync to the team’s email and text tools through a MailChimp connection, so follow-up continues long after the show. The nonprofit also embedded the HALO gallery right on its own fomo page. Visitors can watch the videos, learn what fomo stands for, and click through to the mission or donate. So far, the photos and videos have drawn 1,654 views and 247 shares.

Camille tied it all back to the mission.

“Through this activation, we gave people the chance to share their story, to ‘get emo’ and open up, because sometimes hearing a story is what empowers someone to take action.”

– Camille Lozano

The sky is the limit

The booth is already heading to more Warped Tour dates, and the team sees it going further still.

“Because of the versatility of the tools and how we’ve built out our custom case, the Simple Booth equipment will allow us even greater opportunities to spread our message, at other festivals, community events, open houses, partnership activations and beyond. The sky really is the limit.”

– Camille Lozano

At Warped Tour, the booth gave people a place to get emo and open up. For any org weighing something similar, the team’s advice is simple.

“We would say do it. Anyone who’s looking for a great way to tell the story of their mission and organization can find value in using Simple Booth.”

– Camille Lozano

The post How Keep A Breast’s Custom Photo Booth Captured Stories at Warped Tour appeared first on Simple Booth.

What started in a single Toronto studio two years ago has grown to 12 studios across the U.S. and Canada, with four classes a day every Saturday and Sunday. And in every one of those studios: a photo booth, running on Simple Booth’s HALO app.

Guests have taken more than 39,000 photos so far. Every weekend a fresh wave of them lands on social — branded, posted, tagged, and reposted. Word-of-mouth marketing has never been this adorable.

A Surprise Worth Posting

Puppy Sphere doesn’t advertise the photo booth on its booking page, guests simply find it when they arrive.

“It’s kind of a surprise. I think it drives people to come back, because we just make it more of a complete experience.”

– Alice Burbidge-Izquierdo, Global Business Manager at Puppy Sphere

The team surveys its guests regularly, and the booth consistently earns praise. Guests post their strips to Instagram Stories, and each week the team picks favorites from the galleries to repost on Puppy Sphere’s own account.

“Guests appreciate that. They like to see, ‘Oh my God, I was reposted.'”

– Alice Burbidge-Izquierdo, Global Business Manager at Puppy Sphere

One Strip, Every City

Every location uses the same branded photo strip. Only the city name changes. That single design decision keeps the brand consistent across all 12 studios, and it puts the Puppy Sphere logo on every photo received.

Two photos for the strip was an intentional choice. The traditional three-photo strip would be too long to hold a squirmy puppy. Two keeps it quick and still sends guests home with a unique, branded digital memento.

“It’s also a branded moment, which is very important. We get to add the logo there, and they save it on their phones. It’s so easy.”

– Alice Burbidge-Izquierdo, Global Business Manager at Puppy Sphere

The Puppies Call the Shots

Across every city, one pattern repeats: the perfect shot is never guaranteed. Puppies wiggle, wander off mid-frame, or decide mid-countdown they’re needed elsewhere.

Staff sometimes give first-timers a gentle disclaimer: if a puppy doesn’t want to be in the photo, let it be. Whether the strip catches a perfect cuddle or a puppy mid-escape, it ends up ridiculously cute either way.

“You can try five times and you won’t get that shot, but it’s okay. It makes it a memory anyway.”

– Alice Burbidge-Izquierdo, Global Business Manager at Puppy Sphere

Built to Grow Like They Do

In the early days, staff walked around with a Polaroid camera taking photos for guests. The prints were appreciated, but the workflow didn’t scale across a growing list of cities and a fast-moving weekend schedule.

The photo booth app solved the workflow problem. Guests can serve themselves and photos save straight to their phones, while staff pitch in where it helps, offering the booth as a souvenir to shy guests or bringing the camera to them.

The economics work the same way. 12 studios run on 11 licenses, with some studios sharing a license since classes only run on weekends.

If schedules shift or a studio’s needs change, the team can pause their subscription and start it back up without losing a thing. Their settings and branded layouts stay saved, and every photo stays stored, ready for the next class.

Why They Stay

Puppy Sphere added the photo booth more than two years ago. It’s been part of every new studio since.

“There’s a reason why we stay. We just feel like it really captures the moment for you.”

– Alice Burbidge-Izquierdo, Global Business Manager at Puppy Sphere

For wellness and fitness studios, the lesson isn’t about equipment or even photography.

A small, well-placed moment of delight can do quiet work on retention, brand, and word of mouth. And if it can run itself through a room full of puppies, it can handle your busiest Saturday.

The post The Photo Booth App Behind 39,000 Adorable Puppy Yoga Photos appeared first on Simple Booth.

The estate built it with Simple Booth HALO®, a digital photo booth platform that pairs studio lighting with self-running software for photo delivery, online galleries, and real-time analytics.

The photo kiosk also arrived at a meaningful moment. Mount Vernon has spent years building toward the nation’s 250th anniversary, and the kiosk became the centerpiece of the Orientation Center’s America 250 display.

Two years in, visitors have taken nearly 70,000 photos and shared them more than 56,000 times. They’ve also added more than 29,000 email addresses to Mount Vernon’s audience. And the one thing staff still have to remind visitors of with actual signage? It’s free.

Built For Visitors, Not The Funnel

The Media and Communications team designed the kiosk around a custom backdrop of the estate’s mansion. It’s a thoughtful touch: through the mansion’s major restoration ahead of the anniversary, the backdrop has meant every guest still takes home the iconic vista.

A matching digital frame ties it together, so the whole installation reads as one exhibit.

The team sees it land hardest with the fifth and eighth graders who arrive by the busload on school trips. For students, the kiosk is a sign that a 300-year-old estate thought about them too.

“We want people to see themselves in America’s story. Interactive tools like HALO make that connection immediate. Visitors can picture themselves in history instead of just observing it.” 

– Lauren Herba, Media and Communications Specialist at Mount Vernon

A Memento That Keeps Moving

Mount Vernon doesn’t use guest photos in its own marketing. The photos belong to the visitors, and visitors do plenty with them.

With an average of three people in each photo, those 56,000 shares reach friends and family well beyond the estate. Each one is a personal recommendation from someone who was just there.

“People notice right away that the HALO photos look more professional than what they could take on their phones. That’s what motivates them to share.” 

– Lauren Herba, Media and Communications Specialist at Mount Vernon

The List Grew On Its Own

When guests enter an email address to receive their photo, they’re also offered the chance to subscribe to Mount Vernon’s newsletters. That’s the entire mechanism. No clipboard, no pitch, just an option offered the moment guests are excited to begin their historical journey.

More than 29,000 email addresses have come through the kiosk so far. For a nonprofit heritage site, each one is a potential return visitor, member, donor, or event attendee.

Mount Vernon found a fitting use for those sign-ups, too: each month, one participant receives a complimentary one-year family membership. They don’t even advertise the giveaway. It’s a thank-you, and for one family a month, the start of a longer relationship with the estate.

“The data helps us understand who we’re reaching and how we can strengthen our connection with different audiences.” 

– Lauren Herba, Media and Communications Specialist at Mount Vernon

Photo Kiosks Made Easy

Managing the kiosk was one of Lauren’s first responsibilities when she joined Mount Vernon, and it took no time to learn.

The kiosk runs all day through school field trips, summer peaks, and the anniversary surge, welcoming more than 213,000 participants so far. 

With the HALO app, photo delivery, galleries, email capture, and analytics all run automatically. Staff step in only for brief checks, and software costs less than $1,500 a year.

“It’s intuitive for both guests and staff. It takes no time to manage and adds a lot to the experience.” 

– Lauren Herba, Media and Communications Specialist at Mount Vernon

What Historic Sites Get Back

At Mount Vernon, the kiosk’s return shows up all across the visitor journey. It’s in the shared photos reaching friends and family who haven’t visited yet. It’s in students who leave feeling like a 300-year-old estate made room for them. And it’s in the 29,000 people who said “yes” to hearing from Mount Vernon again.

“This is a simple, cost-effective way to engage visitors. It’s one more small step that keeps our story alive and relevant.” 

– Lauren Herba, Media and Communications Specialist at Mount Vernon

That’s the case for keeping it free. Free is the reason visitors line up, and the line is where everything else begins: the photos, the shares, and an email list that grows on its own.

The post Why Mount Vernon Gives Its Photo Kiosk Away Free, And What It Gets Back appeared first on Simple Booth.

That was the challenge facing CoHost Entertainment, the in-house entertainment provider for Walters Wedding Estates. Walters is one of Texas and Georgia’s largest all-inclusive venue portfolios, spanning 39 locations and thousands of events each year.

When couples started requesting photo booths consistently, CoHost didn’t just need a booth. They needed a premium photo experience that could run itself.

That’s when CoHost found Simple Booth HALO®. Designed for professional event environments, Simple Booth combines studio-quality lighting and a polished guest-facing touchscreen with cloud-based software that manages everything from custom event setup to instant photo delivery.

In 2025, HALO rentals translated to nearly $600,000 in revenue for CoHost Entertainment. In a single year, that’s more than 20x their annual software cost and more than 4x their original hardware investment.

Crazy Not to Offer It

According to Kendra Moss, Director of Entertainment at CoHost, the focus is always on making the experience seamless for couples. The question is, “How can we take care of our couples and make the process as easy as possible for them?”

That philosophy guides how the team evaluates new services. When photo booths started showing up in nearly every wedding inquiry, couples’ expectations were clear.

“It was such a highly requested item that it would have been crazy not to offer it.”

– Kendra Moss, Director of Entertainment at CoHost

She was right. Since launching the program, nearly 1.4 million guests have stepped in front of a HALO booth across the Walters portfolio.

CoHost implemented a model where HALO units stay onsite at each venue. The booths are managed in-house alongside their existing DJ and lighting services, with no third-party vendor coordination required.

Simplicity Was a Core Requirement

For a company managing nearly 40 venues, a photo booth offering had to be foolproof. The team knew they needed something that could largely take care of itself because anything that required babysitting would fall apart at scale.

With Simple Booth, setup happens in two quick steps. Before event day, the CoHost team logs into the Simple Booth dashboard and builds presets for each couple: their name, monogram, and selected backdrop. One area manager can prepare multiple upcoming events at the same time. The software scales as easily as the program itself.

“All in all, the entire process for us takes about five minutes.”

– Kendra Moss, Director of Entertainment at CoHost

On event day, the DJ sets up the HALO hardware as part of their normal prep. Once the preset is launched, the booth is ready for guests.

Guests take photos using HALO’s integrated studio lighting and touchscreen interface and receive them instantly via text or email. “Once it’s set up, the entire process kind of runs on itself,” Kendra emphasized.

A Popular Addition to Wedding Packages

As the service gained traction, photo booths became more than just an optional upgrade. They are now included in bundled entertainment packages alongside DJs and lighting, helping couples simplify their planning process.

Even when every guest has a smartphone, photo booths remain one of the most requested parts of a reception. On average, three people appear in every CoHost photo. Friends and family jump in together without anyone needing to step away and take the picture.

Guests can also preview themselves on the screen before the photo is captured. “You can see exactly what the photo will look like before the countdown,” Kendra highlighted.

CoHost’s HALO program runs on digital delivery alone. Guests receive their photos instantly via text or email and can share them before they’ve even left the reception. Across the portfolio, guests have clicked the share button more than 185,000 times, generating nearly 4.8 million views on photos.

That engagement drives real results. In 2025, about 36% of couples chose to add a photo booth, resulting in 913 rentals across the Walters portfolio.

Note: Simple Booth offers printing for venues that want to offer it, which CoHost is considering as a future add-on. The program’s success thus far just proves you don’t have to start there to succeed.

A Partnership That Supports Growth

CoHost started with 20 HALO units in 2021. By early 2026, they’re at 47, representing more than $100,000 in hardware investment across the Walters portfolio. And they’re still adding. Over the past year, they’ve brought on a new unit nearly every month.

That kind of continuous expansion only works when the vendor relationship behind it does too. For Kendra, the partnership has been just as important as the product itself. “You guys are coming to me with resolutions before I even come to you with a problem,” Kendra noted.

When equipment needs attention, Simple Booth handles repairs directly. CoHost ships a unit in, gets it back fast, and operations keep moving across every location. No gaps or reason to slow down.

At this scale, a vendor you can trust isn’t a nice-to-have. It’s what makes expanding entertainment experiences possible.

Scaling Your Own Operation

For entertainment teams at any scale, the math is straightforward.

Add Simple Booth HALO to an existing DJ and lighting workflow and revenue grows without adding headcount or a dedicated attendant. Build it into your workflow and every event runs the same way, every time. Bundle it with your existing packages and adoption scales effortlessly.

“If you want a good relationship with a reliable company, that’s Simple Booth.”

– Kendra Moss, Director of Entertainment at CoHost

Walters and CoHost didn’t set out to build a photo booth program. They set out to take better care of their couples, and the results took care of themselves.

Simple Booth is also keeping pace with what couples want next. AI-powered experiences are already part of the platform, giving operators a way to offer guests something they haven’t seen before without adding complexity to the operation.

Our team works with venues, DJs, and entertainment companies of all sizes. If you’re looking to add a photo booth to your existing operation, we can help you build something that fits the way you already work.

The post Adding a Photo Booth to Your Wedding Venue? Read This $600k Case Study appeared first on Simple Booth.

Some agencies get that instinctively—shaping trends and bringing brands to life in ways that stop audiences in their tracks.

One of those agencies is Nashville-based G7 Entertainment Marketing (G7), a full-service experiential agency specializing in brand activations, product launches, lifestyle events, concerts and festivals, mobile tours, and more.

G7 is known for crafting bold, high-impact experiences across a range of industries, from iconic beverage brands like Mike’s Hard Lemonade and household names like Pringles to top-tier entertainment, tech, and lifestyle clients.

For nearly a decade, G7 has trusted Simple Booth HALO®—an industry leading photo booth platform with an intuitive user experience, studio-quality lighting, and an array of creative effects—to help turn real-world experiences into branded, shareable content.

The Power of Entertainment Marketing

Across G7’s activations, HALO has powered 136,000+ fan interactions, resulting in 50,000+ photos and 235,000+ views—extending the moment well beyond the live event.

“We harness the power of the fan,” said Britton Campbell, Senior Producer on G7’s Mobile Ops & Logistics team. “Why entertainment? Because that’s what we’re passionate about. Music, sports, things like this.”

The team at G7 brings the full package: creative direction, fabrication, production, and logistics. Whether they’re building out a stage at a ski resort or taking over the stage at a music festival, the end result is immersive and on-brand.

“We harness the power of the fan. Why entertainment? Because that’s what we’re passionate about. Music, sports, things like this.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

“We actually produce concerts for a couple of our clients, like Jackson Hole Mountain Resort,” Britton shared. “We do their annual Rendezvous Mountain Fest at the end of ski season—a two-day music festival. And we’re expanding that ‘mountain lifestyle’ focus to other resorts and towns across the country.”

And when they build an experience, consumers want in. Across all HALO activations, G7 has driven more than 38,000 share button clicks and over 60,000 referred views from social. Proof that audiences are more than happy to engage with (and share) a worthwhile moment.

Road-Ready & Easy to Deploy

G7’s first HALO activation was back in 2015, during a national tour for a major alcohol brand. They needed something lightweight, reliable, and flexible that could keep up with a moving campaign and still deliver content people would want to post.

“I think we first used it on our Fireball tour,” Britton recalled. “And we’ve been using it ever since. It’s such an easy system to pack up, carry around, deploy, and change settings. It’s not fussy, which I love.”

“It’s such an easy system to pack up, carry around, deploy, and change settings. It’s not fussy, which I love.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

From custom start screens and photo frames to event messaging and branded galleries, HALO gives G7 complete control over every detail, and makes it easy to deliver branded content at scale for industries where live events happen constantly.

“It can be guided by a brand ambassador or totally self-led,” Britton explained. “And it’s so easy to explain how to use it. That matters when you’ve got teams activating across the country every week.”

When the Moment Just Hits

One reason HALO works so well for G7? Event attendees just get it.

“People see it, and they know what a ring light and an iPad means,” Britton said. “They’re out having fun, they walk up, and they take a photo to remember the day.”

“It’s so easy to explain how to use it. That matters when you’ve got teams activating across the country every week.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

Sometimes it’s a quick moment. But most times, it’s fully built out with props, custom overlays, and branded backdrops—designed to make people stop, smile, and share.

Here’s what that looks like in action:

Lagunitas Brewing kept things cool and casual on their Hoppy Refresher tour featuring color-drenched designs in the form of custom-printed backdrops and overlays, serving up major ’90s vibes while collecting data in the process.

At the White Claw Shore Club, fans “make their own waves” in front of a branded beach-themed backdrop to capture sun-soaked selfies and looping GIFs with white claws (and other swag) in hand.

Liquid Death brought its over-the-top style to a Metallica concert with a branded backdrop where fans could pop their heads through a cutout to “Murder Your Thirst” or strike a pose in front with the “Murder Man” mascot—complete with a chance to hold the axe.

Mike’s Hard Lemonade brings out a massive lemon bench guests can sit on in front of branded backdrop, and even custom, yellow boots to pose behind—surprising, playful, and on-brand in every way.

And Cayman Jack adds edge with a lifelike alligator head mounted to their branded backdrop. Yep, it looks real, and yep, people line up to take the shot.

On Facebook alone, these activations have earned over 15,000 shares, 19,000 reactions, and 5,000 comments, turning each setup into a mini social campaign.

Engagement That Drives Real Results

G7 has captured over 48,000 uploads using HALO—and along the way, they’ve learned what drives real engagement with photo ops.

“When we’re able to integrate the booth into something bigger, like a sweepstakes or giveaway, it helps push sharing,” Britton explained. “But even when it’s just a fun moment, people will share it on their own.”

For brands investing in live events, shareability is the multiplier.

Offering multiple capture formats helps, too. HALO supports everything from photo strips to looping GIFs and short videos, giving guests more ways to participate and share.

“When we’re able to integrate the booth into something bigger, like a sweepstakes or giveaway, it helps push sharing. But even when it’s just a fun moment, people will share it on their own.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

And those shared moments drive more than just impressions.

On the backend, G7 has collected over 28,000 leads through HALO, including 6,000+ email addresses and 14,000+ phone numbers—turning casual event-goers into lasting brand connections.

Adaptable & Built to Scale

Every activation is different, and HALO adapts with ease—especially when it comes to data capture.

“We like that we can adjust it depending on what the client wants,” Britton said. “Sometimes it’s just name and email. Other times we’ll collect zip code or phone number. We’ve even used custom disclaimers—like with Liquid Death, where users ‘sell their soul’ to enter a contest.”

Beyond the existing features set, the platform continues to evolve. Recent updates—like AI-powered virtual backgrounds and background blur—help brands and agencies stay ahead of what guests expect.

“All the talk these days is about AI and AR,” Britton added. “The more you can do in that direction, the better. That’s where things are heading.”

“At the end of the day, it’s about enhancing the fan experience on site. If it’s something people are going to share, that’s increasing brand awareness. That’s the value.”

– Britton Campbell, Senior Producer for G7’s Mobile Ops & Logistics

A Decade in the Books With More to Come

From ski slopes to stadiums, G7 has spent the last decade delivering moments fans want to remember, and can’t wait to share. A key part of that? Flexible, reliable, and fun photo experiences that helps turn real-world interactions into lasting connections.

“At the end of the day, it’s about enhancing the fan experience on site,” Britton said. “If it’s something people are going to share, that’s increasing brand awareness. That’s the value.”

And after all this time, they’re still all in.

“We’re big Simple Booth believers and advocates,” Britton emphasized. “We’ve been using it for over 10 years now. We tell people about it—clients, other agencies—because it works.”

The post Big Brands Can’t Get Enough of This Entertainment Marketing Agency appeared first on Simple Booth.

While association membership is often part of the job, professionals such as real estate agents, brokers, property managers, marketers, and team leads rely on their local organizations for more than just the basics. They’re looking for tools to help them elevate their presence and stay connected.

Founded in 1948, Orange County Realtors (OCR) is the largest trade association for real estate professionals in California, an impressive distinction in a state known for its massive housing market and high-value properties.

With over a decade at a nearly 77-year-old organization, Marketing Manager Michelle McCann knows that in today’s market, being good isn’t enough. You have to be seen.

That mindset is exactly what led OCR to adopt Simple Booth HALO®, a modern photo booth platform that offers fun snapshots, branding galore, and so much more.

Incorporating Tools That Build Member Value

OCR integrates branded photo experiences into their events and office spaces, giving its 15,000 members an easy and engaging way to promote themselves and showcase the value of being part of the association.

“Realtors are always self-promoting—that’s part of how their job works,” Michelle says. “They want to take a photo, they want to post it, they want to brand themselves as an Orange County Realtors member. It gives them credibility.”

Supporting its members, including realtors and affiliated industry professionals, is central to OCR’s mission. From education and advocacy to networking and professional growth, the goal is to help members thrive in a relationship-driven field.

“They want to take a photo, they want to post it, they want to brand themselves as an Orange County Realtors member. It gives them credibility.”

– Michelle McCann, Marketing Manager

Simple Booth first appeared at OCR’s tradeshow booth during a real estate expo, where attendees posed in front of a custom mural wall. What started as a one-off idea quickly became a standout hit.

Members and staff loved it. In a profession where personal branding is everything, HALO proved to be a simple tool with a big impact.

It gave members a fun, low-lift way to capture moments, share their involvement online, and promote themselves in a polished, professional way. For OCR, it delivered real member value while keeping things simple for the team.

Every Event Is an Opportunity

OCR sees every event as an opportunity to help members strengthen relationships and create memorable experiences, whether it’s a laid-back mixer or a formal awards gala.

OCR hosts between five to seven major events annually, with additional pop-up events throughout the year, ensuring members have frequent opportunities to network and capture branded content to share on social.

At themed events like Costume Bowl or the Kentucky Derby Mixer, HALO becomes a centerpiece. Members show up dressed to impress and ready to capture the moment—and the booth keeps the energy going long after the event wraps.

“It’s fun, yes,” Michelle says, “but it’s also purposeful. Members get a photo they actually want to share, and in doing that, they’re promoting their business and our association. It makes the whole event more impactful.”

Over time, the booth became such a staple that members and staff now ask, “Will the selfie booth be there?” It’s something people expect and genuinely look forward to.

“Members get a photo they actually want to share, and in doing that, they’re promoting their business and our association. It makes the whole event more impactful.”

– Michelle McCann, Marketing Manager

Branded Photos for Shared Wins

Photos taken with the OCR booths feature custom branding including the association’s logo and event details. When not in use at events, the booths are available in their lobbies, giving members an easy way to create content on demand. It’s a simple, effective way to keep engagement going year-round.

“We didn’t really think it was going to be anything people noticed,” Michelle says. “But people really liked it in our Laguna Hills office. And then years later, we got the second one for Fountain Valley.”

“It’s a win-win,” she adds. “They’re promoting themselves, and they’re promoting us. We didn’t expect it to have this much reach, but it really does.”

But the impact doesn’t stop at branding. By investing in their own HALO photo booths, OCR has saved thousands on third-party rentals. In Orange County, where a four-hour rental can cost between $400 and $1,100, consistent use across five to seven major events, pop-ups, and daily lobby access quickly adds up to significant savings.

“They’re promoting themselves, and they’re promoting us. We didn’t expect it to have this much reach, but it really does.”

– Michelle McCann, Marketing Manager

Evolving the Experience

As member expectations shift, OCR continues to fine-tune the experience.

When Wi-Fi cuts out at crowded venues, they rely on Simple Booth’s offline upload queue to keep things running smoothly. And when a green screen feels like too much or just doesn’t look great, the team is excited to start using the virtual background feature for a cleaner and more flexible setup.

Even less tech-savvy members have embraced the booth. From stills and GIFs to bursts and Rebounds, it adds novelty, energy, and ease to every event and office visit. The variety of formats keeps things flexible, creative, and consistently fresh no matter how often it’s used.

Looking ahead, OCR is also exploring a hardware upgrade. They’re considering the latest iPads to improve photo quality and encourage even more social sharing. “We’d just need to build it into our nonprofit budget,” Michelle says. “But it’s absolutely something we’re interested in.”

Every update, tweak, and feature addition is made with one goal in mind: delivering something useful, memorable, and enjoyable for members.

A Simple Way to Stand Out

At first glance, it might just look like a photo booth. But for OCR, Simple Booth HALO has become something far more strategic: a member experience tool, a brand builder, and a reliable way to create content that lives beyond the event.

“Real estate is competitive,” Michelle says. “And our members are always looking for ways to stand out. The booth gives them a way to do that that’s fun, modern, and approachable—and it reflects well on us, too.”

From Derby-day selfies to office drop-ins, HALO has proven to be a smart, scalable way to bring people together, spark conversation, and deliver real value—one branded photo at a time.

The post Orange County Realtors Makes Self-Promotion Natural for Real Estate Pros appeared first on Simple Booth.

Our Nashville-based Marketing Manager, Emilie Crimmins, recently joined forces with Flower Walls of Nashville, who graciously invited us to participate in an event supporting TenThirtyFive. This local nonprofit, founded by Angie Brantley, is dedicated to restoring confidence and dignity to women by providing access to clothing for everyday life, special occasions, and job interviews.

Through their in-person boutique and newly launched mobile clothing truck, TenThirtyFive makes it easy for women across Middle Tennessee to find what they need in a setting that feels supportive and empowering.

Their recent annual fundraiser, Styling Confidence for Tomorrow, brought that mission to life. This heartfelt fashion show blended storytelling, community, and the transformative power of clothing—making it the perfect opportunity for Emilie to support a cause close to home while showcasing Simple Booth HALO®, a modern photo booth solution designed for organizations and events.

“Styling Confidence for Tomorrow perfectly embodies the power of fashion to uplift and empower individuals. We’re proud to be part of this initiative that promotes self-expression and confidence.”

– Angie Brantley, Founder & Executive Director of TenThirtyFive

A Red Carpet Welcome, with Heart

As guests stepped into the venue, they were welcomed by a joyful photo moment: a HALO photo booth paired with a stunning floral backdrop by Flower Walls of Nashville. Positioned at the entrance, the setup encouraged guests to strike a pose as soon as they arrived—and again on their way out, smiles (and raffle prizes) in hand.

But the experience was more than just stylish—it was thoughtful:

• It included a custom-branded start screen and event-themed overlay aligned beautifully with TenThirtyFive’s identity.
• Guests had the option to opt in or out of public sharing, offering privacy for attendees who were underage or in the foster care system.
• Photos could be delivered instantly via text, QR code, or AirDrop, making the experience seamless for everyone.

Emilie served as a photo booth attendant, answering questions and encouraging guests to show off their looks. And with a neon sign that read “You Are Amazing”, the backdrop wasn’t just decorative—it echoed the very spirit of the day.

Fashion with a Mission

As the show began, the spotlight turned to the real stars of the day: women closely connected to the program and those whose lives have been touched by TenThirtyFive’s mission. With confidence and pride, they walked the runway in outfits that demonstrated how clothing can offer so much more than style—it can represent a fresh start.

Between walks down the runway, attendees shared heartfelt stories celebrating bold fashion choices from the past (no shame here!), reflecting on their journeys toward confidence, and honoring the power of showing up for each other during tough times. It was inspiring, vulnerable, and deeply moving.

“Recipients, women in the community, and even staff members walk the runway—showcasing the beautiful outfits thousands of women and youth receive through our program thanks to the generous donations from this community.”

– Angie Brantley, Founder & Executive Director of TenThirtyFive

Special guests—including Mrs. Nashville, Mrs. Tennessee, and Miss Music City—lent their voices to the cause, while guests mingled over brunch, gathered at tables surrounding the catwalk, and browsed a silent auction filled with local favorites, from spa packages to Cheekwood Estate & Gardens passes.

Event Highlights at a Glance

Once the event wrapped up, we dove into the numbers to measure engagement:

• 204 Participants
• 64 Total Photos Captured
• 71 Shares
• 244 Gallery Views

These stats represent more than just numbers—they’re snapshots of joy, connection, and empowerment, captured and shared in real time.

Sharing the Energy Beyond the Room

While the fashion and stories stole the show, Simple Booth HALO played a small but meaningful role in extending the impact. With professional lighting, customizable branding, and built-in sharing tools, HALO made it easy to capture the energy of the moment and amplify it across social media—helping the event’s mission reach far beyond the room.

“This day is our biggest fundraising event of the year and it goes by so quickly. So to have Simple Booth be a part and help us capture these moments was priceless to us!”

– Angie Brantley, Founder & Executive Director of TenThirtyFive

With just a few taps, attendees could send their photos to themselves and post to social media—spreading TenThirtyFive’s message to friends and followers well beyond the event. It was a light-touch way to increase awareness and keep the conversation going.

Photo Booth Ideas for Nonprofit Events

While Styling Confidence for Tomorrow centered on fashion and fundraising, it’s just one example of how a nonprofit photo booth can enhance your event and expand your mission’s reach.

From fundraising galas to community outreach, HALO helps nonprofits increase event engagement, generate shareable content, and tell their story in a fun, authentic way. Here are just a few of the ways organizations are using HALO:

• Fundraising events like auctions, galas, and benefit dinners
• Volunteer appreciation nights to recognize and celebrate service
• Donation drives for school supplies, winter coats, or hygiene kits
• Community festivals and family days that bring people together
• Awareness campaigns for causes like mental health, education, or equity
• Workshops and leadership retreats that foster connection
• Youth programs and mentorship events to build confidence and inclusion

Take the Junior League of Austin, for example. They’ve used HALO across dozens of events to boost visibility, encourage social sharing, and spark meaningful conversations—all while simplifying their nonprofit event marketing efforts.

A Meaningful Way to Make an Impact

From heartfelt stories to high-energy photo ops, Styling Confidence for Tomorrow was a powerful reminder that empowering women creates a ripple effect—one that extends from the runway to the broader community. The event beautifully reflected TenThirtyFive’s mission to restore dignity, boost confidence, and create space for women to thrive.

We were honored to support this inspiring day alongside Flower Walls of Nashville and local photographer Jessica McIntosh, who beautifully captured the magic and meaningful purpose of the event.

For nonprofits planning a range of events, a modern photo experience like HALO helps guests feel connected, gives them something to share, and organically spreads your mission—long after the event ends. With built-in features for branding, privacy, and shareability, it’s a thoughtful way to combine impact and engagement without adding complexity to your team’s workflow.

The post Helping Women Never Goes Out of Style at This Nashville Nonprofit appeared first on Simple Booth.

The Chattanooga Public Library is no exception. From local weddings to city-wide celebrations, it has become a vibrant hub of culture, creativity, and connection.

And under the guidance of Head of Marketing and PR, Christina Sacco, the team has found new, modern ways to showcase all the library has to offer.

One of their go-to tools is Simple Booth HALO®—a modern iPad photo booth solution featuring studio-quality lighting, customizable branding, and instant sharing. HALO helps the library capture the energy and diversity of its events and programs and share that story with the wider community.

Not Just a Photo Booth

Christina first discovered Simple Booth HALO in an unexpected place: an arcade bar in another city. “It was just in their little arcade-y area,” she recalled, “and I was like—this is exactly the kind of setup we need.”

At the time, she was looking for a way to create more visual content without adding pressure to her lean marketing team. HALO offered the perfect solution. “It’s such an effective tool,” she said. “It’s like having a really skilled social media person on-site—encouraging interaction, not just taking photos.”

“It’s such an effective tool. It’s like having a really skilled social media person on-site—encouraging interaction, not just taking photos.”

– Christina Sacco, Head of Marketing & PR

The Chattanooga Public Library now has three HALO booths in rotation:

• One permanently installed at the downtown branch
• One shared between four neighborhood locations
• One dedicated to outreach and off-site events

With three HALOs in the mix across branch locations, Christina’s team unlocked a new way to scale their marketing efforts—while engaging their community and having fun in the process.

The Library “Making Shhh Happen”

At the Chattanooga Public Library, marketing isn’t just about getting the word out—it’s about sparking connection, creativity, and genuine community pride.

Christina and her team have expanded their storytelling across platforms—from Instagram posts and YouTube videos to a proposed city-wide digital billboard campaign. For the billboards, she’s already imagining how to make it participatory: “Want to see yourself on a billboard? Come use our photo booth.”

They’ve also leaned into audio with a series of clever, “postable” radio commercials—short, personality-driven ads designed for sharing. While not created with HALO, the tone and branding align closely with the library’s photo booth experience, often borrowing from the same visual elements and sticker themes.

HALO also plays a key role in the library’s growing outreach efforts—with more than 170 events and 13,000+ attendees in just six months. For Christina, each event is an opportunity to make the experience feel tailored and memorable.

“For things like our new partnership with a local observatory, I made a preset and stickers that are just for that,” she said. “It makes the experience feel special.”

From Dance Breaks to “I Dos”

Spoiler alert: it didn’t take long for HALO to become a hit.

At one neighborhood branch, the booth has become a magnet for kids who gather after school. “They’re enraptured by the photo booth,” Christina said. “They use it to show off their dance moves—but also to show off what they’re making in the library.”

Those unscripted, joyful moments add depth to the experience. “It becomes this added layer to what you’re doing and how you see yourself,” she explained. “I feel like the meaning is sinking in a little deeper for these kids.”

“It becomes this added layer to what you’re doing and how you see yourself.”

– Christina Sacco, Head of Marketing & PR

And it’s not just kids. HALO is also helping capture another kind of magic—in-house weddings that are as joyful as they are unexpected in a library setting. The photos are sweet, sometimes spontaneous, and always meaningful.

These moments go beyond fun—they tell a deeper story of community, inclusion, and belonging.

The Chattanooga Public Library’s photo gallery offers a vibrant window into how they’re celebrating their community in all its creativity, diversity, and joy.

The Proof is in the Photos

For a small but mighty team, HALO has become more than a content tool—it’s a bridge between storytelling, connection, and scale.

“Capturing and curating visual content is almost a full-time job,” Christina said. “This fills in the gap of a whole other employee.”

It’s also a perfect fit for the library’s privacy-first values. “With HALO, guests take a photo and send it to themselves—that’s an opt-in,” she explained. “We don’t have to chase down permission to share it later.”

From Instagram and TikTok to YouTube and Facebook, the Chattanooga Public Library’s stories are making an impression. More than 8,900 Instagram followers engage with candid snapshots and playful Reels, while a HALO selfie compilation on YouTube captures the spirit of the library—bright, fun, and unmistakably Chattanooga.

The internal impact is just as real. Christina regularly includes HALO photos in city council presentations. “It’s proof of concept,” she said. “When you have real photos of your community engaging with your programs—it’s powerful.”

“It’s proof of concept. When you have real photos of your community engaging with your programs—it’s powerful.”

– Christina Sacco, Head of Marketing & PR

That success has sparked the next chapter: making HALO even more accessible and staff-friendly across all branches.

The Next Chapter in Boosting Engagement

With staff training underway and new campaigns on the horizon, Christina is continuing to explore how HALO fits into the library’s broader vision.

One key focus: making it even easier for staff of all ages to set up and run the booth independently, without needing hands-on support from her team. “If I could do something on my end to make it easier for staff to use the booth—that would be great,” Christina explained.

That wish is now a reality. Simple Booth recently launched a new Devices page, allowing Christina to monitor and manage booths across locations—including launching photo experiences remotely.

She’s also experimenting with ways to boost in-library engagement through tools like live gallery feeds, TV displays, and even custom rugs that direct visitors to the photo booth—a small touch that’s making a big impact.

“The rugs increased usage at our Downtown Library by at least 300%,” Christina said.

It’s all part of a bigger mission: making the photo booth experience feel more accessible, more visible, and more connected to the people who use it.

Not Just a Library–Their Library

The Chattanooga Public Library isn’t quietly innovating—they’re making noise in the best way. With a bold brand voice, vibrant visuals, and a clear sense of purpose, their marketing proves that libraries can be cultural powerhouses.

With Simple Booth HALO as one of many creative tools in their arsenal, the library is sparking connection and turning everyday moments into shareable stories. “It’s not just a library—it’s my library,” Christina said.

“It’s not just a library—it’s my library.”

– Christina Sacco, Head of Marketing & PR

In a time when access, creativity, and community matter more than ever, libraries like Chattanooga’s are reminding us what’s possible—even with limited resources.

Their work highlights the important role public libraries play in shaping inclusive, connected communities. It’s a great reminder to celebrate and support the spaces that help us all grow.

The post Your Next Great Marketing Idea? Borrow It From Chattanooga Public Library appeared first on Simple Booth.

Based in Toledo, Ohio, Kurt Nielsen Photography has spent over 27 years capturing weddings, family milestones, and special events. As client expectations evolved, Kurt knew he needed something fresh to keep his calendar full—without losing the personal touch his business is known for.

In 2018, he discovered Simple Booth HALO®—a modern iPad photo booth app that lets guests capture photos, GIFs, and videos with instant sharing and custom branding. Its flexibility and ease of use made it the perfect solution for his roaming setups (“roamers”) that bring the booth experience directly to the guests.

What started as an experiment quickly became his signature service. With HALO powering the mobile photo experience, Kurt delivers engaging interactions, instant digital sharing, and seamless event management.

Today, his roamers are the most requested setup—and a major driver of his growing business.

From Portraits to Parties (and Everything in Between)

“We kind of do it all—family photos, weddings, high school senior portraits, and events,” Kurt said. “Not trying to put all my eggs in one basket.”

That mindset has kept his business thriving. By balancing traditional photography with a growing lineup of modern photo booth experiences, Kurt continues to adapt to client needs and seasonal trends.

His setup now includes four roamers, a robot, two LA Photo Party booths, three original booths, a 360 booth, and a stationary iPad setup—with roamers leading the pack in popularity.

“For the roamers, Simple Booth is perfect,” he said. “It’s so easy to use. We can send a new hire out, have them start working the crowd, and it just works.”

“It’s so easy to use. We can send a new hire out, have them start working the crowd, and it just works.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

For Kurt, HALO’s intuitive design means fast setups and fewer headaches. “It takes me maybe two minutes to get going. I turn it on and it just runs.”

That reliability matters, especially during packed weekends: “I can prep an event, create an overlay, and be live in 10 minutes. And if something goes wrong, I can fix it and re-upload fast—which is huge when you’ve got six events in one night.”

Creativity Keeps Em’ Coming Back

Kurt’s knack for creating memorable moments is a major driver of his success. Whether it’s a wedding, mitzvah, or corporate party, he’s always looking for ways to go beyond expectations.

At a Harry Potter-themed Bat Mitzvah, he set up a “Catch the Snitch” station using green screen effects and a handmade broomstick. “Everyone thought it was the coolest thing,” he said.

For weddings, he’s used roamers to capture standout shots—like a sparkler exit, turned into a GIF by walking backward in front of the couple. “I didn’t know how it would turn out,” he admitted, “but it looked amazing. The couple loved it.”

That kind of creativity keeps people coming back. “We’re thinking about offering multiple overlay options so guests can choose their favorite design,” Kurt said. “Little things like that make us stand out.”

Putting the Guest Experience First

Kurt’s photo booth setups have become a true highlight at events. “It’s funny—sometimes there’s a line at the booth all night. People just love it,” he said.

He’s leveled up the experience even more with Simple Booth’s glam filter. “I’ve kept it on at every event since it launched,” he said. “No one’s ever said, ‘I look weird.’ All we hear is, ‘Look how good we look!’ The most common reaction? ‘I need one of these at home.’”

“All we hear is, ‘Look how good we look!’ The most common reaction? ‘I need one of these at home.’”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

His guest-first mindset has also been key to growth. “As a photographer, I don’t mind walking up and saying, ‘Hey guys, get together for a picture.’ They’re confused at first—then I tell them I’ll just text it to them. Once they see how fast it works, they’re hooked.”

The best part? His investment in the Simple Booth software paid off fast. “Honestly, it paid for itself pretty quickly,” he said. “Now, it’s just extra money coming in.”

“Honestly, it paid for itself pretty quickly. Now, it’s just extra money coming in.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

Built-In Branding That Sticks

Kurt’s strategic use of Simple Booth’s features helps his business stay top-of-mind long after the party’s over. One of his favorite tools? The pop-up ad in online galleries, which lets him promote his business without relying on printed materials.

“We add our business card as a pop-up in the galleries,” he said. “It saves a ton of money on printing. People still ask for a card now and then, but that pop-up gives us constant name recognition.”

The branding doesn’t stop there. “Every time someone takes a picture, my logo’s on it,” Kurt added. “They share it, and boom—free advertising.”

“Every time someone takes a picture, my logo’s on it. They share it, and boom—free advertising.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

That kind of seamless, smart branding—combined with the fun and energy of his photo booth experiences—continues to deliver results.

Kurt’s Simple Booth galleries have racked up more than 50,000 uploads over the years, a testament to both his packed event calendar and the lasting impression he leaves on guests.

Showing Up—and Staying Booked

Kurt’s success comes from a mix of consistency and curiosity. “Repetition is key,” he said. “Just being out in the community so people keep coming back to you.”

“Repetition is key. Just being out in the community so people keep coming back to you.”

– Kurt Nielsen, Owner of Kurt Nielsen Photography

At the same time, he isn’t afraid to lean into what’s new. “We try to be the first in the area to have the cool toys,” he said. “Right now, there are only two others around here with roamers. If you see one at an event, it’s usually through us.”

By saying yes to all kinds of events and embracing the latest tools, Kurt has become the go-to photo booth guy in his region—known for bringing the energy, delivering quality, and showing up where it matters. And with his longstanding photography business still going strong, he can truly offer it all.

With Simple Booth powering his most popular offerings, Kurt’s not just staying relevant—he’s shaping what guests expect from the modern photo booth experience.

Why Everyone Wants Kurt at Their Event

Kurt Nielsen has built his brand on consistency, creativity, and showing up for every kind of event. By blending his full-service photography business with modern tools like Simple Booth HALO®, he delivers experiences that leave a lasting impression.

Simple Booth is designed to work beautifully as an all-in-one photo booth solution—including both software and hardware—but Kurt’s roaming setups highlight just how adaptable the platform can be.

Whether he’s working the floor at a wedding or capturing candid moments at a local event, HALO gives his growing team the power to create, brand, and share with ease.

If you’re planning an event in the Ohio region and want professional photography paired with a photo booth rental experience your guests won’t stop talking about, Kurt Neilsen Photography is your go-to.

Learn more or get in touch at www.kurtnphoto.com.

The post Why Everyone Wants This Photographer’s Roaming Photo Booths appeared first on Simple Booth.

In Texas, the Junior League of Austin (JLA) has been driving change since 1934. Their mission is simple: advance women’s leadership for real community impact through volunteer action, collaboration, and training. Partnering with local organizations, JLA tackles big issues like food security and clothing for kids in need—and they’re always looking for new ways to amplify their mission.

In 2018, they became one of the first Austin nonprofits to adopt Simple Booth HALO®, a nonprofit photo booth solution that helps boost engagement, spark conversations, and keep their mission top of mind. Since then, HALO has been a game-changer, helping JLA deepen connections, raise awareness, and even subtly promote fundraising at their biggest events.

Turning a holiday hit into an everyday sensation

In 2017, JLA rented HALO from a local event services company for holiday events. The response was so overwhelmingly positive that they quickly decided to purchase their own HALO setup, making it a year-round staple.

“We use it for anything and everything,” said Angela Lipscomb, JLA’s Technology Chair. From A Christmas Affair to leadership reveal nights and trunk-or-treats, HALO became a go-to feature at JLA events, offering a fun and interactive way for attendees to capture memories.

A Christmas Affair—one of JLA’s biggest annual fundraisers—features vendors renting booths to sell their goods, while JLA provides digital and printed Santa photos taken with HALO for a suggested donation. The event generates nearly $1 million overall, allowing JLA to support local businesses while raising funds for its community programs.

Amplifying the mission, one selfie at a time

What started as a practical way to save on event photography quickly became a powerful tool for engagement, outreach, and storytelling.

“People come to our events, and sometimes they don’t know what it’s all about. But having that touchpoint with someone at the booth gives us the chance to explain our mission.”

– Angela Lipscomb, JLA’s Technology Chair

“It helps people get more involved,” Angela explained. “When someone stops to take pictures, there’s usually a volunteer standing nearby who can start a conversation. People come to our events, and sometimes they don’t know what it’s all about. But having that touchpoint with someone at the booth gives us the chance to explain our mission.”

The branded photo borders also play a big role. “It reminds people where they were and how much fun they had, which often brings them back for future events,” Angela shared.

JLA has also found creative ways to adapt HALO, including pet photos with Santa. “HALO made it easier and less stressful than traditional photography setups, especially for animals that might not enjoy long photo sessions,” Angela said.

“We’re living in an Instagram world,” Angela noted. “Everyone wants a nice little vignette. HALO gives people a quick keepsake that’s fun and easy to share.”

“We’re living in an Instagram worlds. Everyone wants a nice little vignette.”

– Angela Lipscomb, JLA’s Technology Chair

More than a photo—building connections that last

HALO has become more than just an event feature—it’s now woven into JLA’s culture.

“It kind of grew organically,” Angela shared. “Once we had it, we realized we could use it anytime, for anything, without needing to rent a booth or hire a photographer. Now, people just request it on our internal site.”

HALO’s ability to drive visitor retention at events has proven invaluable. “Groups of friends will come by for a picture, then find more friends and keep coming back. It creates more opportunities for conversations and connections,” Angela said.

“Once we had it, we realized we could use it anytime, for anything, without needing to rent a booth or hire a photographer.”

– Angela Lipscomb, JLA’s Technology Chair

Beyond engagement, HALO has saved JLA time and resources. “People can take their own pictures in a nice space, without the need for someone constantly walking around with a camera,” Angela noted. That efficiency is crucial for JLA, which relies heavily on volunteer support and a minimal paid staff.

From engaging attendees to creating social media content, HALO has become a must-have tool for JLA—one they count on to keep their mission front and center.

Key features that make an impact

Through their experience with HALO, JLA quickly honed their strategy to maximize its impact and make the most of its standout features.

For JLA, a personal touch matters, so they keep each HALO experience smooth and memorable by having a volunteer photo booth attendant on-site—guiding guests and sharing more about JLA’s community programs along the way.

And who doesn’t love a little creative flair? “We use cool backdrops, physical props, green screen technology, and other fun add-ons. With 2,500 members, people bring in unique ideas—I’m always excited to see what we end up using,” Angela shared.

On top of that, HALO has been a game-changer for JLA’s social media visibility, especially at big moments like their leadership reveal event. “People love taking photos with their friends, and those pictures naturally make their way onto social media. It creates a fun buzz and attracts more people to what we’re doing—it becomes a self-fulfilling cycle.”

But it’s not just about photos—it’s about what those photos can do. HALO makes capturing high-quality group shots effortless, something traditional selfies struggle with. “Selfies only capture so much and can be awkward for big groups. HALO gets the whole picture, and attendees can share it instantly without needing to text photos around,” Angela explained.

For JLA, this organic social sharing is a powerful marketing tool, especially as a volunteer-driven organization. “Our attendees naturally market our events by sharing their photos, which saves us time and effort,” Angela noted.

“Our attendees naturally market our events by sharing their photos, which saves us time and effort.”

– Angela Lipscomb, JLA’s Technology Chair

Branding is another big win. “I love being able to add banners and overlays. It reminds people where they were and encourages them to return. For free event photos, we use branding as a kind of watermark. For photos like Santa pictures, we keep them unbranded and offer printed versions at a higher price.”

Thinking outside the booth

HALO strikes the perfect balance between nostalgia and modern fun, making it a hit with all ages. “It feels like that old-school photo booth, but without being stuck in a tiny box. Whether it’s older generations reminiscing or younger ones looking for creative rebounds, it works for everyone,” Angela said.

The keepsake factor is huge. HALO photos help JLA events stay top of mind long after they’re over. Angela shared a personal example from their trunk-or-treat event: “Looking back at photos with my son reminds me to sign him up again. That event also had a teachable moment—we asked attendees to donate coats, and my son learned that doing something nice could also be fun.”

While digital photos are always available, JLA offers printed options for select events, like Santa photos—creating an extra revenue stream while enhancing the guest experience.

HALO has also helped JLA stay strong through tough times, including the COVID-19 pandemic. “It kept things cool, fun, and fresh. Even when people were hesitant to gather, HALO let us offer hands-off photo opportunities. It kept people engaged and reminded them of the fun they had, even when things were tough. Now we’re selling out events again—and that’s great.”

“Even when people were hesitant to gather, HALO let us offer hands-off photo opportunities. It kept people engaged and reminded them of the fun they had, even when things were tough.”

– Angela Lipscomb, JLA’s Technology Chair

Creating a space of their own

Five years ago, JLA events popped up all over Austin. That changed with the opening of their very own Community Impact Center, a dedicated space to host events and serve the community.

Now, the center welcomes everything from bar mitzvahs and weddings to corporate gatherings—offering an affordable option for members, community partners, and Austin residents. True to JLA’s mission, every dollar earned goes right back into their impactful community programs.

As a women-led organization, raising the capital to secure the space was a challenge, but JLA made it happen. “You give back, and then you receive a lot, too,” Angela reflected, highlighting the lesson in wealth generation their members gained along the way.

As for HALO? They haven’t added it as an event center upgrade just yet—but they see its potential as another revenue stream to fuel their ongoing community initiatives.

Bringing it full circle—helping others do the same

Angela sees huge potential for other nonprofits to benefit from photo booth experiences. “People love taking pictures and want to remember what they were part of. Especially at galas or unique events, having a professional setup makes a difference,” she said.

“People love taking pictures and want to remember what they were part of. Especially at galas or unique events, having a professional setup makes a difference.”

– Angela Lipscomb, JLA’s Technology Chair

She encourages organizations to get creative with backdrops and themes. “It has to be something fun—like a pumpkin patch or a holiday scene—not just a blank wall. That’s what draws people in and makes them want to take photos.”

Family-friendly events are another prime opportunity. “It’s nice for the whole family to be in a picture instead of someone being left out to press the button.” Plus, offering printed photos for a small donation is a simple way to generate funds while creating meaningful keepsakes.

For Angela, it’s all about balancing professionalism with flexibility. “What I love about HALO is that it’s all-in-one and easy to set up. We bring it out for absolutely anything and everything—it doesn’t always have to be formal or profit-driven. Sometimes it’s just about engaging members and making them happy, which keeps them coming back year after year.”

“Sometimes it’s just about engaging members and making them happy, which keeps them coming back year after year.”

– Angela Lipscomb, JLA’s Technology Chair

Whether it’s boosting engagement, promoting their mission, or simply bringing joy to community events, HALO has been a game-changer for JLA—and it can do the same for others. As Angela put it, “It’s such a great tool. We love having it, and I hope more organizations find out about it. We were one of the first, but I’m sure we won’t be the last.”

The post What Started as a Holiday Rental Became a Nonprofit Essential appeared first on Simple Booth.