Being in the hotel marketing business, you’ve heard of and probably tried:
- search engine optimization (SEO),
- content marketing,
- loyalty programs,
- gift cards,
- and all the digital marketing strategy tricks on the planet.
All to increase occupancy and keep that booking engine running.
But we’re here to tell you that you haven’t tried all the hotel marketing ideas yet.
There’s still one more way to keep guests engaged, leave a lasting impression, and increase your reach to new potential customers.
The W Hotel Approached Hotel Marketing From A New Angle
The W Hotel in Austin, Texas, is a chic, high-rise hotel that provides guests with excellent customer service and fun, interactive experiences during their stay. One of the many ways the W Hotel provides a unique experience is with a Simple Booth HALO® photo booth.
The W Hotel uses the HALO event kit which can be easily transported between areas in the hotel, from the outdoor terrace to the cocktail lounge, hotel lobby, or one of the many event spaces.
No matter what event or seasonal promotion is happening at the hotel, the W hoteliers are able to provide a curated photo experience that guests can enjoy to commemorate their stay and easily share on social media.
Having a HALO on-site creates a fun and memorable activity for guests of every age. The premium lighting provides a beautiful soft glow that makes photos look great, while our powerful templates ensure the photo booth experience fits your branding and tone.
After a photo or GIF is created, guests have incentives to act right away.
They can enter their phone number to receive a link to the digital photo or GIF, which makes for easy and instant social sharing, once they are ready to share their photos we even help them out by including your hashtags.The W Hotel gets the added bonus of that content being branded to increase awareness and keep the hotel top-of-mind for potential guests.
Promotion Online through the Gallery
Photos from each event are uploaded to unique, branded online galleries. The W can use the galleries to promote their hotel and events on the hotel website, and guests can revisit and share their photos and experiences.
Not seeing an ROI on traditional ad spends? It may be the perfect time to try other types of promotions to increase your hotel bookings.
HALO serves as a versatile marketing tool. The W Hotel increases their brand awareness and organic social outreach through impressions, shares and engagement—ultimately growing their entire digital presence and direct bookings. And guests love it too, which increases affinity for The W Hotel brand.
“The Simple Booth platform is very user friendly and it’s worth the investment in terms of what you can get out of it.”
Lauren Travis | W Hotel Area Director of Marketing
Whether you’re a local business in the hotel industry, looking for a photo booth, a massive hotel chain looking for new ways to reach your target audience, or just need a DIY photo booth solution, Simple Booth has you covered.
Learn how HALO hardware and the HALO photo booth app for iPad can help you create a unique consumer experience.
Learn how HALO can help you create a unique, memorable, and shareable consumer experience.