{"id":9212,"date":"2025-06-03T13:00:00","date_gmt":"2025-06-03T13:00:00","guid":{"rendered":"https:\/\/www.simplebooth.com\/blog\/?p=9212"},"modified":"2025-09-16T20:14:54","modified_gmt":"2025-09-16T20:14:54","slug":"borrow-your-next-great-marketing-idea-from-chattanooga-public-library","status":"publish","type":"post","link":"https:\/\/www.simplebooth.com\/blog\/borrow-your-next-great-marketing-idea-from-chattanooga-public-library\/","title":{"rendered":"Your Next Great Marketing Idea? Borrow It From Chattanooga Public Library"},"content":{"rendered":"\n<p>Libraries have always been more than buildings full of books. They\u2019re accessible, welcoming spaces where people of all ages and backgrounds can learn, explore, and connect\u2014with ideas, technology, and each other.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/chattlibrary.org\/\" data-type=\"link\" data-id=\"https:\/\/chattlibrary.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chattanooga Public Library<\/a> is no exception. From local weddings to city-wide celebrations, it has become a vibrant hub of culture, creativity, and connection.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Chattanooga Public Library: Here We Grow!\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/reT3vWMjGKY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">A video ad from Chattanooga Public Library\u2019s 2022 marketing campaign, highlighting the many services and benefits available to individuals and families throughout the community.<\/figcaption><\/figure>\n\n\n\n<p>And under the guidance of Head of Marketing and PR, Christina Sacco, the team has found new, modern ways to showcase all the library has to offer.<\/p>\n\n\n\n<p>One of their go-to tools is <a href=\"https:\/\/www.simplebooth.com\/products\/halo\" data-type=\"link\" data-id=\"https:\/\/www.simplebooth.com\/products\/halo\" target=\"_blank\" rel=\"noreferrer noopener\">Simple Booth HALO\u00ae<\/a>\u2014a modern iPad photo booth solution featuring studio-quality lighting, customizable branding, and instant sharing. HALO helps the library capture the energy and diversity of its events and programs and share that story with the wider community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not Just a Photo Booth<\/h2>\n\n\n\n<p>Christina first discovered Simple Booth HALO in an unexpected place: an arcade bar in another city. \u201cIt was just in their little arcade-y area,\u201d she recalled, \u201cand I was like\u2014this is exactly the kind of setup we need.\u201d<\/p>\n\n\n\n<p>At the time, she was looking for a way to create more visual content without adding pressure to her lean marketing team. HALO offered the perfect solution. \u201cIt\u2019s such an effective tool,\u201d she said. \u201cIt\u2019s like having a really skilled social media person on-site\u2014encouraging interaction, not just taking photos.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt&#8217;s such an effective tool. It\u2019s like having a really skilled social media person on-site\u2014encouraging interaction, not just taking photos.\u201d<\/p>\n<cite>&#8211; Christina Sacco, Head of Marketing &amp; PR<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/cf5aae4d-394d-42f6-81d6-91e1c24f2c7a-768x1024.jpg\" alt=\"\" class=\"wp-image-9547 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/cf5aae4d-394d-42f6-81d6-91e1c24f2c7a-768x1024.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/cf5aae4d-394d-42f6-81d6-91e1c24f2c7a-225x300.jpg 225w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/cf5aae4d-394d-42f6-81d6-91e1c24f2c7a-1152x1536.jpg 1152w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/cf5aae4d-394d-42f6-81d6-91e1c24f2c7a-1536x2048.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/cf5aae4d-394d-42f6-81d6-91e1c24f2c7a-1048x1397.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/cf5aae4d-394d-42f6-81d6-91e1c24f2c7a-scaled.jpg 1920w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><figcaption class=\"wp-element-caption\">A snapshot of Simple Booth HALO at the Chattanooga Public Library\u2019s downtown location\u2014featuring a custom rug in place of traditional signage to guide visitors to the photo booth experience.<\/figcaption><\/figure>\n\n\n\n<p>The Chattanooga Public Library now has three HALO booths in rotation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One permanently installed at the downtown branch<\/li>\n\n\n\n<li>One shared between four neighborhood locations<\/li>\n\n\n\n<li>One dedicated to outreach and off-site events<\/li>\n<\/ul>\n\n\n\n<p>With three HALOs in the mix across <a href=\"https:\/\/chattlibrary.org\/locations\/\" data-type=\"link\" data-id=\"https:\/\/chattlibrary.org\/locations\/\" target=\"_blank\" rel=\"noreferrer noopener\">branch locations<\/a>, Christina&#8217;s team unlocked a new way to scale their marketing efforts\u2014while engaging their community and having fun in the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Library &#8220;Making Shhh Happen&#8221;<\/h2>\n\n\n\n<p>At the Chattanooga Public Library, marketing isn\u2019t just about getting the word out\u2014it\u2019s about sparking connection, creativity, and genuine community pride.<\/p>\n\n\n\n<p>Christina and her team have expanded their storytelling across platforms\u2014from <a href=\"https:\/\/www.instagram.com\/chattlibrary\/reels\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/chattlibrary\/reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram posts<\/a> and <a href=\"https:\/\/www.youtube.com\/@ChattLibrary\/videos\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/@ChattLibrary\/featured\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube videos<\/a> to a proposed city-wide digital billboard campaign. For the billboards, she\u2019s already imagining how to make it participatory: <em>\u201cWant to see yourself on a billboard? Come use our photo booth.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"9251\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/pYiKveY.gif\" alt=\"\" class=\"wp-image-9251 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"9215\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/RG6PYa5-768x1024.jpg\" alt=\"\" class=\"wp-image-9215 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/RG6PYa5-768x1024.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/RG6PYa5-225x300.jpg 225w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/RG6PYa5-1152x1536.jpg 1152w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/RG6PYa5-1536x2048.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/RG6PYa5-1048x1397.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/RG6PYa5.jpg 1620w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">GIF and still photo captures taken with HALO at the Chattanooga Public Library\u2019s downtown location, featuring a custom-branded overlay and wedding-themed stickers created for their in-house ceremonies.<\/figcaption><\/figure>\n\n\n\n<p>They\u2019ve also leaned into audio with a series of clever, \u201cpostable\u201d radio commercials\u2014short, personality-driven ads designed for sharing. While not created with HALO, the tone and branding align closely with the library\u2019s photo booth experience, often borrowing from the same visual elements and sticker themes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"You Could Be Driving a Library\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/MNoYFJHI_X8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">A example of a &#8220;postable&#8221; radio commercial created for Chattanooga Public Library, spoofing an over-the-top used car dealership ad.<\/figcaption><\/figure>\n\n\n\n<p>HALO also plays a key role in the library\u2019s growing outreach efforts\u2014with more than <a href=\"https:\/\/chattlibrary.org\/events\/\" data-type=\"link\" data-id=\"https:\/\/chattlibrary.org\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">170 events<\/a> and 13,000+ attendees in just six months. For Christina, each event is an opportunity to make the experience feel tailored and memorable.<\/p>\n\n\n\n<p>\u201cFor things like our new partnership with a local observatory, I made a preset and stickers that are just for that,\u201d she said. \u201cIt makes the experience feel special.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Dance Breaks to \u201cI Dos\u201d<\/h2>\n\n\n\n<p>Spoiler alert: it didn\u2019t take long for HALO to become a hit.<\/p>\n\n\n\n<p>At one neighborhood branch, the booth has become a magnet for kids who gather after school. \u201cThey\u2019re enraptured by the photo booth,\u201d Christina said. \u201cThey use it to show off their dance moves\u2014but also to show off what they\u2019re making in the library.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Come Have a Laugh\" width=\"640\" height=\"360\" data-src=\"https:\/\/www.youtube.com\/embed\/y0JObiWhTdc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">A video compilation of GIFs and stills captured by HALO, featuring Chattanooga Public Library\u2019s photo booth fleet in action at library branches and pop-up events across the city.<\/figcaption><\/figure>\n\n\n\n<p>Those unscripted, joyful moments add depth to the experience. \u201cIt becomes this added layer to what you\u2019re doing and how you see yourself,\u201d she explained. \u201cI feel like the meaning is sinking in a little deeper for these kids.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt becomes this added layer to what you\u2019re doing and how you see yourself.&#8221;<\/p>\n<cite>&#8211; Christina Sacco, Head of Marketing &amp; PR<\/cite><\/blockquote>\n\n\n\n<p>And it\u2019s not just kids. HALO is also helping capture another kind of magic\u2014in-house weddings that are as joyful as they are unexpected in a library setting. The photos are sweet, sometimes spontaneous, and always meaningful.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"9223\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/M2A6t75-768x1024.jpg\" alt=\"\" class=\"wp-image-9223 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/M2A6t75-768x1024.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/M2A6t75-225x300.jpg 225w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/M2A6t75-1152x1536.jpg 1152w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/M2A6t75-1536x2048.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/M2A6t75-1048x1397.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/M2A6t75.jpg 1620w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"9221\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NeDgsxM.gif\" alt=\"\" class=\"wp-image-9221 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"9224\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/z4T6YaH.gif\" alt=\"\" class=\"wp-image-9224 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"800\" data-id=\"9253\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/f4b9yUS_m.jpg\" alt=\"\" class=\"wp-image-9253 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/f4b9yUS_m.jpg 600w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/f4b9yUS_m-225x300.jpg 225w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/800;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"9254\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NMaEwFR-768x1024.jpg\" alt=\"\" class=\"wp-image-9254 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NMaEwFR-768x1024.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NMaEwFR-225x300.jpg 225w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NMaEwFR-1152x1536.jpg 1152w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NMaEwFR-1536x2048.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NMaEwFR-1048x1397.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/NMaEwFR.jpg 1620w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"9227\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/xLDAH9L.gif\" alt=\"\" class=\"wp-image-9227 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">GIFs and stills of couples tying the knot at Chattanooga Public Library\u2014complete with the glam filter, custom overlays, and wedding-themed stickers to celebrate the occasion.<\/figcaption><\/figure>\n\n\n\n<p>These moments go beyond fun\u2014they tell a deeper story of community, inclusion, and belonging.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.simplebooth.com\/gallery\/cvw39cfAWCX3\" data-type=\"link\" data-id=\"https:\/\/www.simplebooth.com\/profiles\/chattlibrary\" target=\"_blank\" rel=\"noreferrer noopener\">Chattanooga Public Library\u2019s photo gallery<\/a> offers a vibrant window into how they\u2019re celebrating their community in all its creativity, diversity, and joy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Proof is in the Photos<\/h2>\n\n\n\n<p>For a small but mighty team, HALO has become more than a content tool\u2014it\u2019s a bridge between storytelling, connection, and scale.<\/p>\n\n\n\n<p>\u201cCapturing and curating visual content is almost a full-time job,\u201d Christina said. \u201cThis fills in the gap of a whole other employee.\u201d<\/p>\n\n\n\n<p>It\u2019s also a perfect fit for the library\u2019s privacy-first values. \u201cWith HALO, guests take a photo and send it to themselves\u2014that\u2019s an opt-in,\u201d she explained. \u201cWe don\u2019t have to chase down permission to share it later.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"9252\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/ExqMiGM.gif\" alt=\"\" class=\"wp-image-9252 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"9249\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/GzJarsm-768x1024.jpg\" alt=\"\" class=\"wp-image-9249 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/GzJarsm-768x1024.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/GzJarsm-225x300.jpg 225w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/GzJarsm-1152x1536.jpg 1152w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/GzJarsm-1536x2048.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/GzJarsm-1048x1397.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/GzJarsm.jpg 1620w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">GIF and still of library staff and visitors making the most of the in-house photo booth and all its fun features.<\/figcaption><\/figure>\n\n\n\n<p>From <a href=\"https:\/\/www.instagram.com\/chattlibrary\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/chattlibrary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/www.tiktok.com\/@chattlibrary\" data-type=\"link\" data-id=\"https:\/\/www.tiktok.com\/@chattlibrary\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> to <a href=\"https:\/\/www.youtube.com\/c\/chattlibrary\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/c\/chattlibrary\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> and <a href=\"https:\/\/www.facebook.com\/chattlibrary\/\" data-type=\"link\" data-id=\"https:\/\/www.facebook.com\/chattlibrary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, the Chattanooga Public Library\u2019s stories are making an impression. More than 8,900 Instagram followers engage with candid snapshots and playful Reels, while a HALO selfie compilation on YouTube captures the spirit of the library\u2014bright, fun, and unmistakably Chattanooga.<\/p>\n\n\n\n<p>The internal impact is just as real. Christina regularly includes HALO photos in city council presentations. \u201cIt\u2019s proof of concept,\u201d she said. \u201cWhen you have real photos of your community engaging with your programs\u2014it\u2019s powerful.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s proof of concept. When you have real photos of your community engaging with your programs\u2014it\u2019s powerful.\u201d<\/p>\n<cite>&#8211; Christina Sacco, Head of Marketing &amp; PR<\/cite><\/blockquote>\n\n\n\n<p>That success has sparked the next chapter: making HALO even more accessible and staff-friendly across all branches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Next Chapter in Boosting Engagement<\/h2>\n\n\n\n<p>With staff training underway and new campaigns on the horizon, Christina is continuing to explore how HALO fits into the library\u2019s broader vision.<\/p>\n\n\n\n<p>One key focus: making it even easier for staff of all ages to set up and run the booth independently, without needing hands-on support from her team. \u201cIf I could do something on my end to make it easier for staff to use the booth\u2014that would be great,\u201d Christina explained.<\/p>\n\n\n\n<p>That wish is now a reality. Simple Booth recently launched a new <a href=\"https:\/\/www.simplebooth.com\/blog\/introducing-background-blur-airdrop-sharing-device-management-and-more\/\" data-type=\"link\" data-id=\"https:\/\/www.simplebooth.com\/blog\/introducing-background-blur-airdrop-sharing-device-management-and-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">Devices page<\/a>, allowing Christina to monitor and manage booths across locations\u2014including launching photo experiences remotely.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"658\" height=\"1024\" data-id=\"9549\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4-658x1024.jpg\" alt=\"\" class=\"wp-image-9549 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4-658x1024.jpg 658w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4-193x300.jpg 193w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4-768x1195.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4-987x1536.jpg 987w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4-1316x2048.jpg 1316w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4-1048x1631.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/2EHc6K4.jpg 1388w\" data-sizes=\"(max-width: 658px) 100vw, 658px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 658px; --smush-placeholder-aspect-ratio: 658\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"9548\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/APdgjo8.gif\" alt=\"\" class=\"wp-image-9548 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"774\" height=\"1024\" data-id=\"9550\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh-774x1024.jpg\" alt=\"\" class=\"wp-image-9550 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh-774x1024.jpg 774w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh-227x300.jpg 227w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh-768x1016.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh-1161x1536.jpg 1161w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh-1547x2048.jpg 1547w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh-1048x1387.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/goM3Mjh.jpg 1632w\" data-sizes=\"(max-width: 774px) 100vw, 774px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 774px; --smush-placeholder-aspect-ratio: 774\/1024;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">GIFs and stills from three unique library events\u2014an Alice in Wonderland tea party, Library Day at the Lookouts game, and the Chattanooga Autism Celebration Walk\u2014showcasing staff and visitors having fun with the photo booth.<\/figcaption><\/figure>\n\n\n\n<p>She\u2019s also experimenting with ways to boost in-library engagement through tools like live gallery feeds, TV displays, and even custom rugs that direct visitors to the photo booth\u2014a small touch that\u2019s making a big impact.<\/p>\n\n\n\n<p>\u201cThe rugs increased usage at our Downtown Library by at least 300%,\u201d Christina said.<\/p>\n\n\n\n<p>It\u2019s all part of a bigger mission: making the photo booth experience feel more accessible, more visible, and more connected to the people who use it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not Just a Library\u2013Their Library<\/h2>\n\n\n\n<p>The Chattanooga Public Library isn\u2019t quietly innovating\u2014they\u2019re making noise in the best way. With a bold brand voice, vibrant visuals, and a clear sense of purpose, their marketing proves that libraries can be cultural powerhouses.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.simplebooth.com\/products\/halo\" data-type=\"link\" data-id=\"https:\/\/www.simplebooth.com\/products\/halo\" target=\"_blank\" rel=\"noreferrer noopener\">Simple Booth HALO<\/a> as one of many creative tools in their arsenal, the library is sparking connection and turning everyday moments into shareable stories. \u201cIt\u2019s not just a library\u2014it\u2019s <em>my<\/em> library,\u201d Christina said.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;It\u2019s not just a library\u2014it\u2019s <em>my<\/em> library.&#8221;<\/p>\n<cite>&#8211; Christina Sacco, Head of Marketing &amp; PR<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/49cfa5ae-82d4-4cfe-9fd2-983b37f5d914-ChattanoogaLibraryImageWTVC-1024x768.jpg\" alt=\"\" class=\"wp-image-9553 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/49cfa5ae-82d4-4cfe-9fd2-983b37f5d914-ChattanoogaLibraryImageWTVC-1024x768.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/49cfa5ae-82d4-4cfe-9fd2-983b37f5d914-ChattanoogaLibraryImageWTVC-300x225.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/49cfa5ae-82d4-4cfe-9fd2-983b37f5d914-ChattanoogaLibraryImageWTVC-768x576.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/49cfa5ae-82d4-4cfe-9fd2-983b37f5d914-ChattanoogaLibraryImageWTVC-1536x1152.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/49cfa5ae-82d4-4cfe-9fd2-983b37f5d914-ChattanoogaLibraryImageWTVC-1048x786.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/05\/49cfa5ae-82d4-4cfe-9fd2-983b37f5d914-ChattanoogaLibraryImageWTVC.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><figcaption class=\"wp-element-caption\">The front entrance of the Chattanooga Public Library\u2019s downtown location, as featured in a recent article from <a href=\"https:\/\/chattanoogacw.com\/entertainment\/spring-savings-bloom-at-chattanooga-librarys-book-sale-this-weekend\" data-type=\"link\" data-id=\"https:\/\/chattanoogacw.com\/entertainment\/spring-savings-bloom-at-chattanooga-librarys-book-sale-this-weekend\" target=\"_blank\" rel=\"noreferrer noopener\">The CW Chattanooga.<\/a><\/figcaption><\/figure>\n\n\n\n<p>In a time when access, creativity, and community matter more than ever, libraries like Chattanooga\u2019s are reminding us what\u2019s possible\u2014even with limited resources.<\/p>\n\n\n\n<p>Their work highlights the important role public libraries play in shaping inclusive, connected communities. It\u2019s a great reminder to celebrate and support the spaces that help us all grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Libraries have always been more than buildings full of books. They\u2019re accessible, welcoming spaces where people of all ages and backgrounds can learn, explore, and connect\u2014with ideas, technology, and each other. The Chattanooga Public Library is no exception. From local weddings to city-wide celebrations, it has become a vibrant hub of culture, creativity, and connection. And under the guidance of Head of Marketing and PR, Christina Sacco, the team has found new, modern ways to showcase all the library has [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":9566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2202,8],"tags":[],"class_list":["post-9212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Ideas From Chattanooga Public Library | Simple Booth<\/title>\n<meta name=\"description\" content=\"Chattanooga Public Library uses photo booths to spark engagement, capture stories, and showcase community in a modern, creative way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplebooth.com\/blog\/borrow-your-next-great-marketing-idea-from-chattanooga-public-library\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Ideas From Chattanooga Public Library | Simple Booth\" \/>\n<meta property=\"og:description\" content=\"Chattanooga Public Library uses photo booths to spark engagement, capture stories, and showcase community in a modern, creative way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplebooth.com\/blog\/borrow-your-next-great-marketing-idea-from-chattanooga-public-library\/\" \/>\n<meta property=\"og:site_name\" content=\"Simple Booth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simpleboothapp\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T20:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2025\/06\/chatt-library.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1568\" \/>\n\t<meta property=\"og:image:height\" content=\"929\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emilie Crimmins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@simplebooth\" \/>\n<meta name=\"twitter:site\" content=\"@simplebooth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilie Crimmins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.simplebooth.com\\\/blog\\\/borrow-your-next-great-marketing-idea-from-chattanooga-public-library\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.simplebooth.com\\\/blog\\\/borrow-your-next-great-marketing-idea-from-chattanooga-public-library\\\/\"},\"author\":{\"name\":\"Emilie Crimmins\",\"@id\":\"https:\\\/\\\/www.simplebooth.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d18192f18b36bfe24420639184d4578\"},\"headline\":\"Your Next Great Marketing Idea? 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