{"id":7313,"date":"2024-09-23T16:16:14","date_gmt":"2024-09-23T16:16:14","guid":{"rendered":"https:\/\/www.simplebooth.com\/blog\/?p=7313"},"modified":"2024-11-01T17:09:28","modified_gmt":"2024-11-01T17:09:28","slug":"ole-red-venue-photo-booths-grow-customer-database","status":"publish","type":"post","link":"https:\/\/www.simplebooth.com\/blog\/ole-red-venue-photo-booths-grow-customer-database\/","title":{"rendered":"Ole Red Uses Modern Photo Booths as a Tool to Grow Its Customer Database"},"content":{"rendered":"\n<p><strong>How<\/strong> <strong>Simple Booth HALO\u00ae Helps the Marketing Team at Ole Red Collect First-party Data<\/strong>.<\/p>\n\n\n\n<p>Live music. Dancing. Scratch eats. Signature drinks. A night out at <a aria-label=\"Blake Shelton\u2019s Ole Red (opens in a new tab)\" class=\"ek-link\" href=\"https:\/\/olered.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ole Red<\/a> means the full country experience. And to remember the nights, Ole Red partnered with <a href=\"https:\/\/www.simplebooth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simple Booth<\/a>, the modern photo booth platform, to ensure memories can be captured and shared.<\/p>\n\n\n\n<p>But it\u2019s turned out to be a partnership that\u2019s yielded much more.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"767\" data-id=\"7918\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0421-2-1024x767.jpg\" alt=\"\" class=\"wp-image-7918 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0421-2-1024x767.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0421-2-300x225.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0421-2-768x575.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0421-2-1536x1150.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0421-2-2048x1534.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0421-2-1048x785.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/767;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"767\" data-id=\"7929\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0406-1024x767.jpg\" alt=\"\" class=\"wp-image-7929 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0406-1024x767.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0406-300x225.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0406-768x575.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0406-1536x1150.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0406-2048x1534.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/6-20_ORN_Exterior_0406-1048x785.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/767;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Ole Red in the heart of downtown Nashville, TN on Broadway<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Interactive moments<\/strong><\/h2>\n\n\n\n<p>Understanding and engaging with guests in a non-ticketed environment posed a challenge for Ole Red.<\/p>\n\n\n\n<p>Simple Booth&#8217;s innovative <a href=\"https:\/\/www.simplebooth.com\/halo\">HALO system<\/a> introduced a fun, interactive element to the Ole Red experience, motivating guests to capture smiles and fun moments while enjoying the energy of live music and entertainment.<\/p>\n\n\n\n<p><strong>Watch the video:<\/strong><\/p>\n\n\n\n<div style=\"padding:52.73% 0 0 0;position:relative;margin: 0 0 60px 0;\"><iframe data-src=\"https:\/\/player.vimeo.com\/video\/1023064262?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Simple Booth + Creole Cuisine Restaurant Concepts\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p>After the guest has taken a photo but before they receive it, they are prompted to fill out a short form that includes first name, email address, and zip code. These moments provide Ole Red with a reliable method to capture crucial and accurate data.<\/p>\n\n\n\n<p>With an 89% opt-in rate, this steady stream of data has helped Ole Red to understand their audience better and tailor marketing efforts accordingly.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7854\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-26-1024x683.jpg\" alt=\"\" class=\"wp-image-7854 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-26-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-26-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-26-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-26-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-26-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-26-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7853\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-23-1024x683.jpg\" alt=\"\" class=\"wp-image-7853 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-23-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-23-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-23-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-23-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-23-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-23-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Guests enjoying their photo from the <a href=\"https:\/\/olered.com\/nashville\/the-lookout\/\" data-type=\"link\" data-id=\"https:\/\/olered.com\/nashville\/the-lookout\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lookout<\/a> and completing a data capture form<\/figcaption><\/figure>\n\n\n\n<p>&#8220;With Simple Booth, we know exactly who was in our venue. That&#8217;s really helpful for us,&#8221; said Lindsay Barber, Brand Marketing Manager for Ole Red at Opry Entertainment Group. &#8220;So, where are people traveling from? I&#8217;m able to figure that out.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;This insight helps us figure out where our customers are coming from.&#8221;<\/p>\n<cite>Lindsay Barber, Brand Marketing Manager<\/cite><\/blockquote>\n\n\n\n<p>Simple Booth has presented a new opportunity, allowing Ole Red to engage with guests and collect user-generated content (UGC) and data directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growing an email list<\/h2>\n\n\n\n<p>Since implementing Simple Booth, Ole Red has captured a significant number of email addresses and zip codes. This data is crucial for driving retail and ticket sales, enabling targeted email campaigns based on geography.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"7859\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-1024x1024.jpg\" alt=\"\" class=\"wp-image-7859 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-1024x1024.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-300x300.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-150x150.jpg 150w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-768x768.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-1536x1536.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-2048x2048.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-75-1048x1048.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7858\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-53-1024x683.jpg\" alt=\"\" class=\"wp-image-7858 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-53-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-53-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-53-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-53-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-53-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-53-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"7904\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/2eS6Sa5-1-768x1024.jpg\" alt=\"\" class=\"wp-image-7904 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/2eS6Sa5-1-768x1024.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/2eS6Sa5-1-225x300.jpg 225w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/2eS6Sa5-1-1152x1536.jpg 1152w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/2eS6Sa5-1-1536x2048.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/2eS6Sa5-1-1048x1397.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/2eS6Sa5-1.jpg 1620w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Guests pose at Ole Red Nashville, apply custom <a href=\"https:\/\/www.simplebooth.com\/features\/photo-booth-digital-props\" data-type=\"link\" data-id=\"https:\/\/www.simplebooth.com\/features\/photo-booth-digital-props\" target=\"_blank\" rel=\"noreferrer noopener\">digital props<\/a> to their photo, and receive their branded photo to share on social media<\/figcaption><\/figure>\n\n\n\n<p>And Ole Red has been continually expanding\u2014now up to six locations including Nashville, the Nashville Airport, Gatlinburg, Orlando, Tishomingo (Blake\u2019s hometown) and now their newest location, Las Vegas.<\/p>\n\n\n\n<p>&#8220;People love a photo opportunity, especially when they&#8217;re traveling,&#8221; Lindsay said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connecting the dots<\/h2>\n\n\n\n<p>&#8220;Simple Booth has been a game-changer for us,&#8221; said Lindsay, who explained that the <a href=\"https:\/\/www.simplebooth.com\/features\/marketing-lead-capture\" data-type=\"link\" data-id=\"https:\/\/www.simplebooth.com\/features\/marketing-lead-capture\" target=\"_blank\" rel=\"noreferrer noopener\">data capture abilities<\/a> have contributed to their success.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> &#8220;The software component was the biggest selling point.&#8221;<\/p>\n<cite>-Lindsay Barber, Brand Marketing Manager<\/cite><\/blockquote>\n\n\n\n<p>&#8220;The ZIP code paired with that email is really valuable to us. And then ultimately, what we do on the backend with our analytics team\u2014we marry up additional information. And that&#8217;s valuable for me as well on a marketing strategy side,&#8221; Lindsay explained.<\/p>\n\n\n\n<p>One key insight that Lindsay uncovered from the data was that even if a person had just purchased a ticketed show in Orlando, they still needed to market all locations to them.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7881\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-91-1024x683.jpg\" alt=\"\" class=\"wp-image-7881 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-91-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-91-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-91-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-91-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-91-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-91-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Guests celebrate with food and drinks at the Lookout, voted best rooftop patio in Nashville<\/figcaption><\/figure>\n\n\n\n<p>\u201cThe biggest value to us is being able to understand the customer, who is visiting the venue, and to be able to speak to that customer,&#8221; Lindsay highlighted.<\/p>\n\n\n\n<p>In 2019, Ole Red began exploring ways to capture guest data and enhance in-venue engagement. After considering several options, Ole Red chose Simple Booth for its robust software capabilities and user-friendly interface.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Signage and visibility<\/h2>\n\n\n\n<p>The strategic placement of Simple Booth units in high-traffic areas, such as near elevators, has ensured high visibility and usage. Signage and on-screen prompts further promote the photo booths, encouraging guest interaction. Cutouts, neon prompts and large signs with arrows pointing to the booths also contribute to their popularity.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-2 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7875\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-99-3-1024x683.jpg\" alt=\"\" class=\"wp-image-7875 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-99-3-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-99-3-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-99-3-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-99-3-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-99-3-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-99-3-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"7877\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-1024x1024.jpg\" alt=\"\" class=\"wp-image-7877 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-1024x1024.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-300x300.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-150x150.jpg 150w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-768x768.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-1536x1536.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-2048x2048.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-86-1048x1048.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"7885\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-7885 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-1024x1024.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-300x300.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-150x150.jpg 150w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-768x768.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-1536x1536.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-2048x2048.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-103-1-1048x1048.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7886\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-105-1-1024x683.jpg\" alt=\"\" class=\"wp-image-7886 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-105-1-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-105-1-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-105-1-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-105-1-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-105-1-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT2-105-1-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Guests enjoy the full Ole Red Nashville photo booth experience, complete with a cutout, neons, and the HALO light ring<\/figcaption><\/figure>\n\n\n\n<p>&#8220;The HALO\u2019s lighting is a big draw,&#8221; said Lindsay, who noted that the Las Vegas venue, in particular, has seen great success with the photo booths.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;People prefer using it over a dimly lit bar for selfies. It\u2019s become an experiential element that our guests love.&#8221;<\/p>\n<cite>-Lindsay Barber, Brand Marketing Manager<\/cite><\/blockquote>\n\n\n\n<p>The ability to easily set up and <a href=\"https:\/\/www.simplebooth.com\/blog\/on-device-editing-option-helps-deploy-multiple-photo-booths\/\" data-type=\"post\" data-id=\"7674\" target=\"_blank\" rel=\"noreferrer noopener\">manage the photo booths<\/a> for special occasions has added value to private event packages and increased rental opportunities, making it a versatile tool that essentially pays for itself through rentals.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7861\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-42-1024x683.jpg\" alt=\"\" class=\"wp-image-7861 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-42-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-42-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-42-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-42-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-42-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-42-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"7860\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-41-1024x683.jpg\" alt=\"\" class=\"wp-image-7860 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-41-1024x683.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-41-300x200.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-41-768x512.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-41-1536x1024.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-41-2048x1365.jpg 2048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/MH_PT1-41-1048x699.jpg 1048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Guests enjoy their photos from HALO even after leaving the venue<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunities to grow<\/h2>\n\n\n\n<p>Since implementing Simple Booth, Ole Red has seen a marked improvement in <a href=\"https:\/\/www.simplebooth.com\/solutions\/photo-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">guest engagement and data collection<\/a>, contributing to more effective marketing strategies and increased revenue from retail and ticket sales.<\/p>\n\n\n\n<p>Ole Red&#8217;s successful integration of Simple Booth has led to discussions about expanding the number of units in locations to maximize engagement and data collection. The decision to include multiple Simple Booths in Ole Red venues underscores the value they bring to the brand.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"7924\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/4MCdvMF-1.gif\" alt=\"\" class=\"wp-image-7924 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"7921\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/aoZVHs8-1.gif\" alt=\"\" class=\"wp-image-7921 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"7922\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/pDiH3mU-1.gif\" alt=\"\" class=\"wp-image-7922 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"480\" height=\"640\" data-id=\"7927\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/V4byuse.gif\" alt=\"\" class=\"wp-image-7927 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/640;\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">User-generated content from Ole Red Nashville<\/figcaption><\/figure>\n\n\n\n<p>Ole Red has provided valuable feedback to Simple Booth, highlighting the importance of <a href=\"https:\/\/buy.simplebooth.com\/\" data-type=\"link\" data-id=\"https:\/\/buy.simplebooth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">reliable hardware<\/a> and user-friendly features. Simple Booth\u2019s responsive support team has been instrumental in addressing any technical challenges, ensuring a seamless experience for both Ole Red staff and guests.<\/p>\n\n\n\n<p>&#8220;It&#8217;s been a really great add to our business,&#8221; Lindsay shared.<\/p>\n\n\n\n<p><em>For more information about Ole Red and Simple Booth, visit<a href=\"https:\/\/www.olered.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Ole Red&#8217;s website<\/a> and<a href=\"https:\/\/www.simplebooth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Simple Booth&#8217;s website<\/a>.<\/em><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>How Simple Booth HALO\u00ae Helps the Marketing Team at Ole Red Collect First-party Data. Live music. Dancing. Scratch eats. Signature drinks. A night out at Ole Red means the full country experience. And to remember the nights, Ole Red partnered with Simple Booth, the modern photo booth platform, to ensure memories can be captured and shared. But it\u2019s turned out to be a partnership that\u2019s yielded much more. Interactive moments Understanding and engaging with guests in a non-ticketed environment posed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[2202],"tags":[],"class_list":["post-7313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ole Red Uses Modern Photo Booths as a Tool to Grow Its Customer Database | Simple Booth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplebooth.com\/blog\/ole-red-venue-photo-booths-grow-customer-database\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ole Red Uses Modern Photo Booths as a Tool to Grow Its Customer Database | Simple Booth\" \/>\n<meta property=\"og:description\" content=\"How Simple Booth HALO\u00ae Helps the Marketing Team at Ole Red Collect First-party Data. Live music. Dancing. Scratch eats. Signature drinks. A night out at Ole Red means the full country experience. And to remember the nights, Ole Red partnered with Simple Booth, the modern photo booth platform, to ensure memories can be captured and shared. But it\u2019s turned out to be a partnership that\u2019s yielded much more. Interactive moments Understanding and engaging with guests in a non-ticketed environment posed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplebooth.com\/blog\/ole-red-venue-photo-booths-grow-customer-database\/\" \/>\n<meta property=\"og:site_name\" content=\"Simple Booth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simpleboothapp\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-23T16:16:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-01T17:09:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2024\/09\/ole-red.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1568\" \/>\n\t<meta property=\"og:image:height\" content=\"929\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Hennings\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@simplebooth\" \/>\n<meta name=\"twitter:site\" content=\"@simplebooth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Hennings\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.simplebooth.com\\\/blog\\\/ole-red-venue-photo-booths-grow-customer-database\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.simplebooth.com\\\/blog\\\/ole-red-venue-photo-booths-grow-customer-database\\\/\"},\"author\":{\"name\":\"Mark Hennings\",\"@id\":\"https:\\\/\\\/www.simplebooth.com\\\/blog\\\/#\\\/schema\\\/person\\\/d199b49914de7aee7a873a9b4d8d60b3\"},\"headline\":\"Ole Red Uses Modern Photo Booths as a Tool to Grow Its Customer 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