{"id":6098,"date":"2022-07-26T17:33:48","date_gmt":"2022-07-26T17:33:48","guid":{"rendered":"https:\/\/www.simplebooth.com\/blog\/?p=6098"},"modified":"2025-10-14T19:29:09","modified_gmt":"2025-10-14T19:29:09","slug":"best-experiential-marketing-examples","status":"publish","type":"post","link":"https:\/\/www.simplebooth.com\/blog\/best-experiential-marketing-examples\/","title":{"rendered":"17 Best Experiential Marketing Examples"},"content":{"rendered":"\n

The hardest part of planning a great experiential marketing campaign is finding the right idea. It has to achieve marketing goals, immerse and engage customers, and fit your budget. <\/p>\n\n\n\n

That’s why we’ve compiled 17 of the most creative and successful examples of experiential marketing to help get your creative juices flowing. In our list there’s something for everyone\u2014including examples of event marketing, virtual events, product launches, stunts, pop-up stores, virtual reality, augmented reality, and more. <\/p>\n\n\n\n

We also break down exactly why each campaign was so successful<\/strong> and a key takeaway to inspire your next experiential idea.<\/strong><\/p>\n\n\n\n

1. Snapchat Spectacles Launch \ud83d\udd76<\/h2>\n\n\n\n

Snap Inc. took a unique approach to launching their high-tech sunglasses in 2016. Instead of following a classic digital playbook like opening a waitlist or publishing new online store pages, they put a cartoonishly on-brand yellow vending machine outside their headquarters on Venice Beach. Hundreds of people lined up for hours<\/strong> to virtually try on the colors (using augmented reality at the kiosk) and buy a pair.<\/p>\n\n\n\n

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Snapchat’s Spectacles Vending Machine with AR technology to digitally try on different colors.<\/figcaption><\/figure>\n\n\n\n

And then it moved around. After a day on-location, the machine would vanish, just like the disappearing photos and videos sent through Snapchat. People had to check the website for clues as to where it would pop up next.<\/p>\n\n\n\n

The news and early-adopters went crazy for it.<\/p>\n\n\n\n

Why it’s effective:<\/strong> Sure, Snap could have got more sales on day one through an e-commerce launch strategy, but limited availability and barriers to buying sent hype skyrocketing<\/strong> and made people want what they couldn’t have. When they finally got their hands on a pair of spectacles, you bet they shared it on social media.<\/p>\n\n\n\n

Consider this: <\/strong>In a world of abundance where consumers can order whatever they want in one click and get it dropped off within hours at their door, sometimes the most captivating strategy is to make your product hard to get. <\/p>\n\n\n\n

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2. Virtual Concert in Fortnite \ud83c\udfa7<\/h2>\n\n\n\n

What business does the battle-royale video game Fortnite have hosting a live, in-game, virtual concert? On the surface, it sounds like a gimmick. In reality, it may go down in history as one of the greatest examples of experiential marketing ever<\/strong>. This virtual event<\/a> attracted over 12 million live attendees and then racked up hundreds of millions of follow-up views\u2014and that is just one of the performances from the concert series. <\/p>\n\n\n\n

The reach and reviews of this overall marketing campaign are absolutely stunning, to a level that traditional advertising can’t touch. This brand activation was so influential that it changed the rules for both the gaming and music industries forever.<\/p>\n\n\n\n

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