{"id":387,"date":"2017-10-17T21:18:24","date_gmt":"2017-10-17T21:18:24","guid":{"rendered":"https:\/\/www.simplebooth.com\/blog\/how-pigment-drives-retail-traffic-with-halo\/"},"modified":"2023-11-02T17:11:56","modified_gmt":"2023-11-02T17:11:56","slug":"in-store-photo-booth-for-retail","status":"publish","type":"post","link":"https:\/\/www.simplebooth.com\/blog\/in-store-photo-booth-for-retail\/","title":{"rendered":"Why More Retail Stores are Installing Selfie Stations"},"content":{"rendered":"\n<p>What if you could get customers to spend more time in-store, have a fun experience, create social proof for your brand, and willingly share it on social media\u2014all without hiring more staff or spending much money?<\/p>\n\n\n\n<p>It sounds too good to be true, right? And yet, retailers across the country are discovering it&#8217;s not only possible, but easy. <\/p>\n\n\n\n<p>This is the story of how Pigment, an independent retail story in San Diego, installed an in-store photo booth that supercharged their online marketing and customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A modern boutique experience<\/h2>\n\n\n\n<p>Pigment is known for their unique selection of home goods, potted plants, totes, sweets, and unique products from local artisans. Instead of rows of aisles, Pigment has designed a space as unique as the products they sell, where customers can hang out, discover products through interactive displays, and create memories. <\/p>\n\n\n\n<p>It is, in a phrase, the &#8220;holy grail of experiential retail.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"652\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/pigment-store-1024x652.jpg\" alt=\"\" class=\"wp-image-5229 lazyload\" data-srcset=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/pigment-store-1024x652.jpg 1024w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/pigment-store-300x191.jpg 300w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/pigment-store-768x489.jpg 768w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/pigment-store-1536x978.jpg 1536w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/pigment-store-1048x668.jpg 1048w, https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/pigment-store.jpg 1570w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/652;\" \/><figcaption class=\"wp-element-caption\">Succulents and plants bring life to Pigment&#8217;s retail space<\/figcaption><\/figure>\n\n\n\n<p>Everywhere you turn, there is a thoughtfully crafted arranged that tells a story about the products it contains. You can even sit down and build your own succulent!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We try not to put restrictions on ourselves. It&#8217;s a retail playground where we pivot and turn as inspiration strikes.<\/p>\n<cite>Chad Anglin and Amy Paul<\/cite><\/blockquote>\n\n\n\n<p>Yet in terms of customer engagement\u2014measured in sheer volume of smiles, laughs, and online social shares\u2014one interactive experience stands out the most: the photo booth hanging from the ceiling, set against a gorgeous, flowery <a aria-label=\"selfie wall. (opens in a new tab)\" href=\"https:\/\/www.simplebooth.com\/selfie-wall-for-your-business\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">selfie wall.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo aligncenter\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Simple Booth HALO at Pigment\" data-src=\"https:\/\/player.vimeo.com\/video\/234737977?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><br>A video case study on the interactive photo area at Pigment<\/figcaption><\/figure>\n\n\n\n<p>Customers are instantly drawn to the area, illuminated by the <a aria-label=\"HALO selfie station (opens in a new tab)\" href=\"https:\/\/buy.simplebooth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">HALO selfie station<\/a> and natural light from the windows nearby. You can see it in their eyes\u2014they love Pigment and are are eager to take and share photos.<\/p>\n\n\n\n<p>Not only does the in-store photo booth provide a fun and memorable activity, but it gives people a reason to tell their friends about Pigment and come back next time whenever they&#8217;re shopping nearby.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2018\/08\/Retail-Photo-Booth.jpg\" alt=\"Retail photo booth\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 3690px; --smush-placeholder-aspect-ratio: 3690\/2460;\" \/><figcaption class=\"wp-element-caption\">The permanent photo booth installation at Pigment<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">From in-store to the digital world<\/h2>\n\n\n\n<p>A permanent selfie station gives Pigment a way to express their brand online\u2014with the help and endorsement of their loyal and fun-loving customers. After posing and previewing their image, participants are prompted on the screen to enter an email or phone number to receive it. <\/p>\n\n\n\n<p>Delivering the photo digitally is key, because old-school photo booths that print strips don&#8217;t cut it for marketing purposes. Prints get crumpled in a purse or at best\u2014put on the refrigerator for the family to see. Photos captured on <a aria-label=\"Simple Booth HALO (opens in a new tab)\" href=\"https:\/\/buy.simplebooth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Simple Booth HALO<\/a> get shared online to hundreds of friends, complete with your branded hashtag.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/buy.simplebooth.com\/\" style=\"background-color:#30aade\">Shop HALO<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A new playbook that works<\/h2>\n\n\n\n<p>Modern consumers are more savvy than ever. Gone are the days when people would see something cool and share it online just for kicks. Now, everyone wants to make sure their posts stand out and get likes. A <a aria-label=\"modern photo booth (opens in a new tab)\" href=\"https:\/\/www.simplebooth.com\/products\/halo\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">modern photo booth<\/a> gives Gen Z a compelling reason to share and a natural context to express their brand loyalty.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>People often will come here seeking out HALO specifically because they&#8217;ve seen pictures of their friends on the internet or on Instagram from the photo booth area.<\/p>\n<cite>Tiffany, Pigment, Operations Manager<\/cite><\/blockquote>\n\n\n\n<p>The friendly, smiling photos with amazing lighting and an incredible backdrop provide compelling social proof that Pigment is a place you <em>must visit.<\/em><\/p>\n\n\n\n<p>A constant stream of customers taking pictures throughout the day and sharing them on social media  means word-of-mouth for Pigment online that will draw new visitors. Those visitors will shop and enjoy the in-store photo booth, too\u2014creating a virtuous cycle of growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customers come back for more<\/h2>\n\n\n\n<p>As the seasons change, Pigment puts up a new, creative backdrop in the photo booth. That gives customers a reason to come back and take new photos. The result is <em>an increase in customer loyalty and return visits<\/em>, on top of all the other benefits.<\/p>\n\n\n\n<p>It&#8217;s clear that having an in-store photo booth or <a aria-label=\"selfie station (opens in a new tab)\" href=\"https:\/\/www.simplebooth.com\/selfie-stations\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">selfie station<\/a> is a win-win for customers and retail brands alike. Shoppers are given a place to create memorable, shareable content for their social networks and the business gets a huge boost in their marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seize the opportunity<\/h2>\n\n\n\n<p>It&#8217;s not just Pigment or boutiques that have the potential to supercharge their marketing with an in-store photo booth. With a little planning and creativity, <em>any retailer<\/em> can do the <em>exact same thing<\/em> for stunning results.<\/p>\n\n\n\n<p>At Simple Booth, we help tons of companies from many different industries implement <a href=\"https:\/\/www.simplebooth.com\/solutions\/photo-marketing\" class=\"ek-link\">photo marketing<\/a> strategies every day. For many of them it&#8217;s a total game-changer. <a href=\"https:\/\/www.simplebooth.com\/solutions\/photo-marketing#solutions-contact-form\" class=\"ek-link\">Contact us today<\/a> and we&#8217;ll help get you started!<\/p>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.simplebooth.com\/how-pigment-drives-retail-traffic-with-halo\" title=\"\" class=\"hs-featured-image-link\"> <img decoding=\"async\" data-src=\"https:\/\/blog.simplebooth.com\/hubfs\/Pigment-Header-1425x607.jpg\" alt=\"How Pigment Drives Retail Traffic With HALO\" class=\"hs-featured-image lazyload\" style=\"--smush-placeholder-width: 1425px; --smush-placeholder-aspect-ratio: 1425\/607;width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"> <\/a>\n<\/div>\n<p>Pigment, an independent and eclectic retail shop in San Diego, CA, carries products from local artists, with a focus on creating an interactive environment for guests. One of the numerous ways Pigment provides a unique customer experience inside their boutique is with a Simple Booth HALO\u00ae photo booth (aka selfie station).<\/p>\n","protected":false},"author":3,"featured_media":5411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[8],"tags":[],"class_list":["post-387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Every Retailer Needs an In-store Photo Booth | Simple booth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.simplebooth.com\/blog\/in-store-photo-booth-for-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Every Retailer Needs an In-store Photo Booth | Simple booth\" \/>\n<meta property=\"og:description\" content=\"Pigment, an independent and eclectic retail shop in San Diego, CA, carries products from local artists, with a focus on creating an interactive environment for guests. One of the numerous ways Pigment provides a unique customer experience inside their boutique is with a Simple Booth HALO\u00ae photo booth (aka selfie station).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.simplebooth.com\/blog\/in-store-photo-booth-for-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Simple Booth\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simpleboothapp\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-17T21:18:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T17:11:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2017\/10\/retail-marketing-photo-booth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"947\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Hennings\" \/>\n<meta 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