{"id":2331,"date":"2019-09-24T02:24:02","date_gmt":"2019-09-24T02:24:02","guid":{"rendered":"https:\/\/www.simplebooth.com\/blog\/?p=2331"},"modified":"2022-08-31T19:19:05","modified_gmt":"2022-08-31T19:19:05","slug":"experiential-marketing-books","status":"publish","type":"post","link":"https:\/\/www.simplebooth.com\/blog\/experiential-marketing-books\/","title":{"rendered":"9 Experiential Marketing Books for Brand Strategy"},"content":{"rendered":"\n

Experiential marketing is a frontier that many brands are still trying to figure out, so knowing how to create a winning experiential marketing strategy can be a big challenge. <\/p>\n\n\n\n

When experiential marketing is done right, though, it takes your marketing campaign to a whole new level. Lucky for you, we’ve compiled a list of the hottest experiential marketing books to get you pointed in the right direction.<\/p>\n\n\n\n

Want to casually read through big-brand case studies? Or dig into a how-to book on the process of launching and measuring a campaign? Take your pick from the list below.<\/p>\n\n\n\n

Want something right now? You can also check out our Ultimate Guide to Experiential Marketing<\/a>, complete with tons of real-life examples you can pull from to craft your own brand strategy.<\/p>\n\n\n\n

1. Experiential Marketing: Secrets, Strategies, and Success Stories from the World\u2019s Greatest Brands <\/a>
by Kerry Smith and Dan Hanover<\/h3>\n\n\n\n
\"experiential<\/a><\/figure><\/div>\n\n\n\n

Everything from the fundamental principles of experiential marketing to real-world applications is covered in this book. Namely, you’ll learn how big brands\u2014Coca-Cola, Nike, Microsoft, American Express, and others\u2014navigate the world of creating epic experiential marketing strategies. Then employ those same tactics and start connecting with your customers. <\/p>\n\n\n\n

If you love case studies, this experiential marketing book is markedly for you. <\/p>\n\n\n\n

In essence, it explains how to transition to an experiential marketing campaign using real-world examples. There’s an emphasis on how to use social media as a key component of your experiential marketing strategy because it makes your campaign shareable, measurable, targetable, and more engaging. Learning how to actually measure the impact of experiential marketing turns out super useful.<\/p>\n\n\n\n

Available as an eBook, hardcover, and paperback<\/a>.<\/p>\n\n\n\n

2. The Power of Moments: Why Certain Experiences Have Extraordinary Impact Hardcover<\/a>
<\/a>by Chip and Dan Heath<\/h3>\n\n\n\n
\"power<\/a><\/figure><\/div>\n\n\n\n

What exactly makes for a lasting impression? <\/p>\n\n\n\n

This New York Times bestseller explores the human experience of defining moments. It explains some intriguing puzzles surrounding experience and the psychology of engagement behind them. Without a doubt, marketers will learn how to create richer experiences for consumers.<\/p>\n\n\n\n

\u201cThe most interesting, immediately actionable book I\u2019ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations.\u201d
\u2014Adam Grant, New York Times bestselling author on The Power of Moments<\/p>\n\n\n\n

Available as an eBook, audiobook, hardcover, and paperback<\/a>.<\/p>\n\n\n\n

3. Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal <\/a>
<\/a>by Geoffrey Colon<\/h3>\n\n\n\n
\"disruptive<\/a><\/figure><\/div>\n\n\n\n

With our eyes almost always on a screen, it should<\/em> be easy to get in front of any consumer that we want. <\/p>\n\n\n\n

In reality, it\u2019s not that simple.<\/p>\n\n\n\n

Consumers, overloaded with ads vying for their attention, tune out online ads and email campaigns. Consumer behavior is radically changing, so marketers must dig even deeper to reach the target audience.<\/p>\n\n\n\n

This book explores how companies can create an experiential marketing campaign that’s both an interactive and emotional experience for the consumer in today\u2019s modern consumer climate. <\/p>\n\n\n\n

Available as an eBook, audiobook, and hardcover<\/a>.<\/p>\n\n\n\n

FURTHER READING: <\/strong>Is Photo Marketing The Next Big Trend In Marketing?<\/a><\/p><\/blockquote>\n\n\n\n

4. Experiences: The 7th Era of Marketing
<\/a>by Robert Rose and Carla Johnson<\/h3>\n\n\n\n
\"Image<\/a><\/figure><\/div>\n\n\n\n

A how-to for the new era of marketing. This book reviews best practices for the emerging world of experiential marketing strategy. <\/p>\n\n\n\n

First, the book predicts that \u201cContent Creation Management will be a core discipline within tomorrow\u2019s marketing strategy.\u201d <\/p>\n\n\n\n

In addition, it explains firsthand how to create, manage, scale, promote, and measure content-driven experiences for consumers. <\/p>\n\n\n\n

You can get a preview of what to expect from this gem of a book in the trailer.<\/p>\n\n\n\n

Take a look:<\/p>\n\n\n\n

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