{"id":1296,"date":"2018-10-30T01:33:40","date_gmt":"2018-10-30T01:33:40","guid":{"rendered":"https:\/\/www.simplebooth.com\/blog\/?p=1296"},"modified":"2022-04-24T19:55:13","modified_gmt":"2022-04-24T19:55:13","slug":"stand-out-in-the-photo-booth-industry","status":"publish","type":"post","link":"https:\/\/www.simplebooth.com\/blog\/stand-out-in-the-photo-booth-industry\/","title":{"rendered":"How to stand out in the photo booth industry"},"content":{"rendered":"\n

More consumers are renting photo booths for their events than ever before. At the same time, there are a lot of new photo booth businesses entering the market and competing for clients.<\/p>\n\n\n\n

How can you stand out in the competitive photo booth industry and build a profitable and sustainable business?<\/p>\n\n\n\n

Here are six ways to win the long-game without compromising on price.<\/p>\n\n\n\n

1. Focus on service<\/h2>\n\n\n\n

Did you know that responding to a new lead within an hour can increase your conversions by 700%?<\/a> However, most companies don’t respond that quickly. Getting back to leads quickly is one of the simplest, most effective ways to show potential clients that you provide the best service.<\/p>\n\n\n\n

Plus, clients who care about great service are willing to pay more for a photo booth rental. These types of customers are looking for a person they can trust<\/em> and the peace of mind to know that everything will go well. <\/p>\n\n\n\n

Having great, friendly, reliable, and responsive staff can make your photo booth stand out from the pack and more likely to close deals.<\/p>\n\n\n\n

2. Request reviews<\/h2>\n\n\n\n

Already provide the best service in town? Perfect, the next step is to capture the value of happy customers by requesting reviews.<\/p>\n\n\n\n

It can be as simple as sending an email or a text message with a link after the booking is over.<\/p>\n\n\n\n

Startups like Reviews.io<\/a> make the review process easy and provide widgets you can embed in your website. You can also ask customers to review you directly on Google or an industry-specific website that brings you the most leads, like The Knot or Wedding Wire.<\/p>\n\n\n\n

Five star reviews become powerful social proof for website visitors and potential clients, making your a clear choice to reach out to.<\/p>\n\n\n\n

3. Price above the rest<\/h2>\n\n\n\n

Now that you have the best service and reviews to show it, you don’t need to get caught up in the photo booth industry’s “race to the bottom” with pricing.<\/p>\n\n\n\n

If you work hard to be the best, you can charge like you are the best. It’s normal to have a little anxiety about higher pricing, but the fact is that most clients (at least the clients you want) are not overanalyzing your photo booths to try to figure out how much they cost you to run and if your price is fair. <\/p>\n\n\n\n

They’re reading signals and making an intuitive decision about whether you’re a great company that they want to have at their event.<\/p>\n\n\n\n

Raising your price can mean you don’t need to book as many events and you’ll have more profit leftover to reinvest in your photo booth business or take home at the end of the day.<\/p>\n\n\n\n

4. Elevate your brand<\/h2>\n\n\n\n

The problem with the word “photo booth” is that many people still picture the old-fashioned, boxy booths<\/a> found in malls and arcades. Modern photo booths are often sleek, sophisticated and high-tech.<\/p>\n\n\n\n

You can be more than a photo booth business to your clients. You can be a great, lovable, local brand.<\/p>\n\n\n\n

To break stereotypes, try using more modern terminology. Here are a few of the descriptions we’re starting to see become more common:<\/p>\n\n\n\n