{"version":"1.0","provider_name":"Simple Booth","provider_url":"https:\/\/www.simplebooth.com\/blog","author_name":"Mark Hennings","author_url":"https:\/\/www.simplebooth.com\/blog\/author\/mark\/","title":"5 Keys to Planning a Successful Brand Activation | Simple Booth","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8c9Z8fhMNK\"><a href=\"https:\/\/www.simplebooth.com\/blog\/5-keys-to-planning-a-successful-brand-activation\/\">5 Keys to Planning a Successful Brand Activation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.simplebooth.com\/blog\/5-keys-to-planning-a-successful-brand-activation\/embed\/#?secret=8c9Z8fhMNK\" width=\"600\" height=\"338\" title=\"&#8220;5 Keys to Planning a Successful Brand Activation&#8221; &#8212; Simple Booth\" data-secret=\"8c9Z8fhMNK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.simplebooth.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.simplebooth.com\/blog\/wp-content\/uploads\/2022\/07\/measuring-experiential-roi.jpg","thumbnail_width":1572,"thumbnail_height":932,"description":"Experiential marketing has incredible potential\u2014but the experience has to be designed and executed correctly. Unlike digital campaigns where interactions with the consumer can be quickly tested and iterated upon, brand activations often only have one chance to perform. But ultimately, success is about your goals. So first let&#8217;s talk about how to measure that. How to Measure Experiential ROI Tracking results is a fundamental part of any marketing campaign. As popular as the activation may seem in your eyes, how [&hellip;]"}